This document provides an agenda and overview for a presentation on personal branding and social media. The summary is: 1. The presentation covers personal branding, sharing experiences on social media, and a step-by-step guide to using social media. 2. Key aspects of social media discussed include having a clear focus, being user-centric, having an open source attitude, and embracing constant change. 3. The step-by-step guide includes establishing an online identity, learning from mistakes, developing a strategy, selecting appropriate tools, focusing efforts, measuring results, and continually improving one's approach.

1. Your company &
the “social stuff”
Advanced level

2. agenda
‣ intro
‣ refresh
‣ personal branding
‣ sharing experiences
‣ a step-by-step guide to social media
‣ conclusion

3. intro

4. me, myself & i
@theafter
http://davidhachez.com/

5. golden rule

6. platinum rule

7. refresh

8. evolution of mankind

9. evolution of societies
source: In Search of How Societies Work, David Ronfeldt, 2006

10. time & space
networks
encoding
search
contribute

12. interactive media
source: GoViral

13. mash-up culture

14. Common genes of SM
‣ Clear focus & simplicty: “Just 1 thing”
‣ User-centric
‣ Open source attitude (API) : connectedness
‣ Permanent Beta
‣ Young & hype vs. Corporations

15. word of mouth
source: Twitip.com

16. “Think about how you use the Web right now
compared to six years ago.
Now think about how our children are using it.
Social Media is the innovation of our time.
Whether or not the internet becomes a mass media
is irrelevant. Our behavior and the behavior of future
generations has been irreversibly altered.”
- David Armano, Logic+Emotion

17. people 2.0
http://darmano.typepad.com/

18. http://www.forrester.com/

19. http://www.forrester.com/

21. TNS digital life

22. source: Forrester

23. benefits?

24. McKinsey, 2009

25. McKinsey, 2009

26. McKinsey, 2009

27. McKinsey, 2009

28. McKinsey, 2009

30. people + web 2.0 +
business environment
=
enterprise 2.0

31. http://jasonchenoweth1.blogspot.com

32. Personal Branding

33. the new you
http://darmano.typepad.com/

34. theconversationprism.com

35. Chris Brogan

36. http://blog.calgarypubliclibrary.com

37. A step by step guide
to Social Media

39. http://www.pangaro.com

40. http://iampersona.wordpress.com/

41. step 1 - build your ID
Set the roots

42. step 2 - try & fail
Learn to walk before running

43. step 3 - get a strategy
Think

44. one framework - 3DR
Define Deliver
This is the "idea" phase. This is the "action" phase.
You will gather all the info around your business idea : You will focus on the execution
•What's the name? •Find the right team
• "Reason why" you do what you do? •Find partnerships
•What's the business model behind the idea? •Stay FOCUSED
•Who are you talking to?
Drive Reward
This is your "amplification" phase. This is the "thank you" phase.
Your soul has to cross the line in the real world. Now Your most tangible asset is your customers/employees
your idea is alive. Make it known to everyone: base
•Spread the word •Cherish them
• What's your story? What's your content? •Reward them
•Are you relevant to your audience? •Turn them into ambassadors.
•Bring customers on board
The After

45. step 4 - select tools
Be rational

46. theconversationprism.com

47. Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

48. Manage Content Gather Insight Exchange
Google account Twitter Google Analytics Skype
Delicious
FB account Flavors, CheckThis FB insights Socialcast,Yammer
StumbleUpon
OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown
Evernote RescueTime,Beebole BaseCamp
FB pages/groups Flickr, Picasa
Dropbox Wakoopa Zoho projects
Linkedin Prezy
Issuu AddThis, ShareThis Beebole
Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous MySpace Getsatisfaction
Docstoc GhostBloggers
Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet Zoho
Gowalla
Dailymotion Netvibes Seesmic Docs.com
Livestream Klout
Memolane, Dipity ContactOffice
uStream Ubervu
Whoopaa Acrobat
Qik (mobile) Attentio
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

49. step 5 - focus & act
Be consistent

50. step 6 - measure
Keep it simple

51. How likely are you to recommend ...
to your friends & colleagues ?

52. The 1 mio € question

53. step 7 - start over
Challenge yourself

54. http://jasonchenoweth1.blogspot.com

55. conclusion

56. The secret formula
‣ If you can understand basic human
psychology
‣ If you have enough empathy to relate to the
inevitably correlated behaviors
‣ If you feel like responding
‣ Then social media will be a piece of cake to
embrace

57. http://implementingenterprise2.com

58. Future of the Media Lifecycle
HOME LIFE
MOBILE
STORAGE
PERSONAL CLOUD STREAMING
RECOMMENDATIONS VIDEO
WORDS PHOTOS
TIMESHIFTING PLACESHIFTING
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Creative Commons Attribution-Share Alike 3.0 License
Created for:
Strategy For diagram explanation, Summit registration
Thought Leadership : : Future of Media : Summit 2008 : : and other Future of Media Resources:
Sponsored Content Silicon Valley July 14 | linked by video | Sydney July 15 www.futureexploration.net/fom08

59. thank you