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Introduction to Web Analytics

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David Hachez
David Hachez

This document provides an overview of web analytics and social media dashboards. It defines key terms like analytics, creation, curation, control and collaboration. It then lists popular tools for each category, such as Google Analytics for insights, Skype for exchange, and Dropbox for storage. The document concludes by posing an open question about web analytics.

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Web Analytics ECS Brussels - September 2012
Hello, my name is David Hachez @theafter
Definitions Basics Uses
toolbox http://classroomclipart.com
Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta version The After
Manage Content Gather Insight Exchange Google account Twitter Delicious Google Analytics Skype FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer OpenID, Linkedin Prezly Pinterest Tcounter,Woopra Google+ Flickr, Picasa Evernote RescueTime,Beebole FB pages/groups BaseCamp Instagr.am Dropbox AddThis,Bit.ly Linkedin Zoho projects Prezy Issuu ClickTale,Seevolution Slideshare DialogFeed Crowdspring Blogger, WP Soundcloud Knowledge Plaza Getsatisfaction, ODesk, Mindmeister Posterous,Tumblr MySpace Docstoc SocialBro GhostBloggers Youtube Storify Google Apps 4square Hootsuite Vimeo Wiki Zoho Gowalla CoTweet,Twitspark Dailymotion Netvibes Docs.com, Office365 Livestream Klout, Ubervu, Memolane, Dipity ContactOffice uStream Bringshare, Attentio, Whoopaa Acrobat Qik (mobile) Sproutsocial Capital Creation Curation Control Collaboration social media dashboard - beta version The After
Analytics http://www.euromonitor.com
on site
off site
others
http://www.petercanthony.com
http://blog.init-marketing.fr
The 1 mio € question
The Big Picture source: http://www.theuxbookmark.com
Thanks

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Introduction to Web Analytics

  • 1. Web Analytics ECS Brussels - September 2012
  • 2. Hello, my name is David Hachez @theafter
  • 3. Definitions Basics Uses
  • 4.
  • 6. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  • 7. Manage Content Gather Insight Exchange Google account Twitter Delicious Google Analytics Skype FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer OpenID, Linkedin Prezly Pinterest Tcounter,Woopra Google+ Flickr, Picasa Evernote RescueTime,Beebole FB pages/groups BaseCamp Instagr.am Dropbox AddThis,Bit.ly Linkedin Zoho projects Prezy Issuu ClickTale,Seevolution Slideshare DialogFeed Crowdspring Blogger, WP Soundcloud Knowledge Plaza Getsatisfaction, ODesk, Mindmeister Posterous,Tumblr MySpace Docstoc SocialBro GhostBloggers Youtube Storify Google Apps 4square Hootsuite Vimeo Wiki Zoho Gowalla CoTweet,Twitspark Dailymotion Netvibes Docs.com, Office365 Livestream Klout, Ubervu, Memolane, Dipity ContactOffice uStream Bringshare, Attentio, Whoopaa Acrobat Qik (mobile) Sproutsocial Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  • 9.
  • 15. The 1 mio € question
  • 16. The Big Picture source: http://www.theuxbookmark.com