This document discusses the impacts of e-channels and e-commerce on businesses. It provides figures on the growth of e-commerce markets and mobile commerce. It outlines advantages like competitive prices and challenges like trust issues. It discusses solutions like shopping cart software and logistics options. It provides best practices around conversion rates and optimization. It also covers trends like the integration of online and offline shopping and personalized retail experiences.
48. Optimization keys
• A strong value proposition is key
• Best practices in sync with the business
• Coherence along the line
• Be transparent and informative
• Step by step to understand granular changes
• A/B split or Multi-variate testing allows objectivity
Source : Converteo, 2011
64. 10
lessons
of
Carine
Moi?er
1. Think
Big,
Start
Small,
Stay
6. Create
real
value,
Do
not
Focused compete
on
price
2. E-‐commerce
should
be
in
the
7. Make
sure
your
inventory
is
heart
&
soul
of
your
100%
accurate
company’s
culture
&
vision 8. Centrally
locate
your
3. E-‐commerce
business
is
not
distribu?on
just
another
channel 9. Customer
service
is
an
4. E-‐commerce
business
is
built
investment
(not
an
expense)
on
repeat
customers 10.Don’t
be
secre?ve.
Don’t
5. Word-‐of-‐mouth
works worry
about
your
compe?tors.
Just
do
it
!
Co-‐founder
Bivolino.com
Source
:
hdp://www.slideshare.net/cmoi?er