Presentation given during a lecture in the Solvay-PME Sessions

1. Your company &
the social media
May 2012
Solvay-PME

2. agenda
‣ intro
‣ context
‣ web 2.0
‣ enterprise 2.0
‣ personal branding
‣ a step by step guide to social media
‣ conclusions

3. intro

4. hello
@theafter

5. golden rule

6. platinum rule

7. context

8. evolution of mankind

9. evolution of societies
source: In Search of How Societies Work, David Ronfeldt, 2006

10. comparing models
source: In Search of How Societies Work, David Ronfeldt, 2006

11. the shift

12. time & space

13. networks
Singapore blogosphere 2008

14. encoding

15. search

16. contribute

17. mash-up culture

18. from

19. to

20. media habits change

21. http://www.a-g.com/Media-Planning

22. people + web 2.0
=
social media

23. web 1.0

24. web 2.0

25. word of mouth
source: Twitip.com

27. TNS digital life

28. theconversationprism.com

29. stats & insights
www.facebook.com/insights/
trends.google.com/trends
www.google.com/adplanner
www.google.com/insights/search/
cim.be/fr/internet/trafic/résultats/public

30. theconversationprism.com

31. people + web 2.0 +
business context
=
enterprise 2.0

32. source: Forrester

33. build a social website
elliance.com

34. elliance.com

35. benefits?

36. McKinsey, 2009

37. McKinsey, 2009

38. McKinsey, 2009

39. McKinsey, 2009

40. McKinsey, 2009

41. “Think about how you use the Web right now
compared to six years ago.
(...)
Social Media is the innovation of our time.
(...)
Our behavior and the behavior of future
generations has been irreversibly altered.”
- David Armano, Logic+Emotion

42. personal branding

43. people 2.0
http://darmano.typepad.com/

44. about you
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website /
blog?
‣ do you have a mobile phone?
‣ can you name 5 Social Networks?
‣ why do you want to use them?

45. the new you
http://darmano.typepad.com/

46. theconversationprism.com

47. Chris Brogan - Social Media

48. David Armano - Thinking Visually

49. Scott Monty - Brand Ambassador

50. a step by step guide
to social media

52. http://www.pangaro.com

54. http://iampersona.wordpress.com/

56. step 1 - build your ID
Set the roots

57. step 2 - try & fail
Learn to walk before running

58. step 3 - get a strategy
Think

59. step 4 - select tools
Be rational

60. toolbox
http://classroomclipart.com

61. theconversationprism.com

62. Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

63. Manage Content Gather Insight Exchange
Google account Twitter Delicious Google Analytics Skype
FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer
OpenID, Linkedin Prezly Pinterest Twittercounter, bit.ly Flowtown
Flickr, Picasa Evernote RescueTime,Beebole BaseCamp
FB pages/groups
Instagr.am Dropbox Wakoopa Zoho projects
Linkedin
Prezy Issuu AddThis, ShareThis Beebole
Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous,Tumblr MySpace Getsatisfaction
Docstoc GhostBloggers
Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet, Seesmic Zoho
Gowalla
Dailymotion Netvibes Twitspark Docs.com
Livestream Klout, Ubervu,
Memolane, Dipity ContactOffice
uStream Bringshare
Whoopaa Acrobat
Qik (mobile) Attentio
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

64. step 5 - focus & act
Be consistent

65. step 6 - measure
Keep it simple

66. http://blog.init-marketing.fr

67. The 1 mio € question

68. http://crackthesocialmediacode.com

69. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

70. People
Technology
Time

71. step 7 - start over
Challenge yourself

72. conclusions

73. http://implementingenterprise2.com

74. in the end
‣ nothing changes
‣ everything changes
http://darmano.typepad.com/

75. The secret formula
‣ If you can understand basic human
psychology
‣ If you have enough empathy to relate to the
inevitably correlated behaviors
‣ If you feel like responding
‣ Then social media will be a piece of cake to
embrace

76. ‣ you can
‣ try, try, try
‣ share : in + out
‣ know why you do what you do
‣ ask for more...

77. Innovation timeline 1900-2050
Hybrid car Wearable computers Virtual reality windows Sleep surrogates
Self-cleaning windows Digital mirrors Artificial brain
Space factories
Virtual keyboard Soft baths Space mining
Fuel cell bike Sensory Internet Synthetic bacteria Compulsory biometric ID Web 4.0
Mandroids
Birth control patch
Plastic bones Space ladder Single global currency Quiet paint
Artificial liver GPS clothing
Viagra Self-driving cars Video wallpaperWarp drive
thank you
Robotic surgery Baby exchanges
Nano drinks Robotic insects
Web-TV Gene based diets
Road reservation system
VR enhancing drugs Global flat tax system
Pentium processor
Artificial eyes Silent villages
World Wide Web Offshore prisons 3D fax Fuel cell phones
Stress control clothing
HTML Prison countries Virtual protest marches
HD-TV Robotic soldiers
Sleep hotels Hydrogen fuel stations Robocops
DVD Reputation trading Global voting
Kevlar Prozac Dream machines Just in time shopping 3D printers
Test tube baby
Self-cleaning houses
Microprocessor Disposable contact lens Face recognition doorsNanobotic toothpaste
IVF e-suit Memory enhancement in humans Human memory downloads
DNA computer Man on Mars
Cat scanner Laser printer 3-D gaming Individual pollution credits Rounjin Z-0001 card
Global ID
Space station E-newspapers (e-ink) Smart baths
Space shuttle Disposable camera Virtual holidays Sleep surrogates
Word processor 150GB memory stick Nano pills DNA Scrambler
Pong Hepatitis B vaccine Intelligent cosmetics Reputation trading
VCR
Cellular phone Synthetic skin Accelerated schoolingHelio-Beryllium Brain switchers
Heart transplant Space tugs
The Pill Internet Magnetic resonance imaging MySpace Randominoes
Disposable phones Skyshield Brain transplants
Plate tectonics Artificial heart CD-ROM Skype Needlecasting Granton motor
DNA VisiCalc Apple Macintosh
Barcodes Youtube Invisibility cloak
Aqualung Apple Lisa Replicators
ATM Liposuction GPS Child-care robots Gravity tube
Nylon Credit card Astroturf IBM PC Flickr Robotic pest control
Electronic computer Acrylic paint Walkman Netscape Alien detectors Neuronic whip
E=MC2 Liquid paper MS-DOS Homorium
Cubism Video game console Goggle Disintegrator Joymakers
Transatlantic flight Nuclear fission Tupperware Silicon chip Compact disc
Jet Engine Email Sintered Armorgel
Hydrofoil Photocopier Computer mouse
Fast Company magazine Dustmotes Self-repairing roads Scramble suit Invisi-spray
Quartz crystal clock Carbon dating Moon landing Wired magazine
Traffic lights Post-It note ebay Napcaps
Tabloid newspaper Assembly lines Chocolate chip biscuits Microwave oven Colour TV Camcorder Moon village Helio-Beryllium
Cassette tape
Tape recorder Helicopter Television Hearing aid Velcro Frisbee Dot matrix printer Truth sensors Short-wave scapelSmart bullet
Aeroplane Polaroid camera Yahoo Mindwipes
Safety razor Lego Instant coffee
Plastics Band-Aid Fluorescent lighting Atom bomb SuperglueSatellites Starbucks Amazon Spray on surgical gloves
Automobile Sonar Nuclear power Artificial printer
Parking meters Mr Potato head Laser Gore-tex Granton motor Labots
Cornflakes Bra Spindryer Penicillin Ballpoint pen Floppy disc AOL Localizers
Silly putty Hovercraft Home computing Oceanic thermal converter
1Vacuum cleaner Vegemite Cats eyes Jacuzzi
Sliced bread Radar Jet airliner Radial tyres Barbie
Pocket calculator
Fax machine
1900 1950 2007 2050
www.nowandnext.com