TV audiences are demanding the ability to watch their favorite programs whenever it’s most convenient for them – whether that be during a live broadcast, in a few hours, in a few days, or even in a few weeks post-broadcast.

1. mpx Replay
Expedite Your Catch-Up and C3 Workflow, Part 2

2. Introduction: mpx Replay
TV audiences are demanding the ability to watch their
favorite programs whenever it’s most convenient for
them – whether that be during a live broadcast, in a few
hours, in a few days, or even in a few weeks post-broadcast.
© 2014 thePlatform for Media, Inc 2

3. Introduction: mpx Replay
In order to meet the time-shifting demands of their
audiences, TV broadcasters have had to create fragmented
workflows that require a lot of time and tedium.
© 2014 thePlatform for Media, Inc 3

4. Introduction: mpx Replay
thePlatform has a more streamlined approach to delivering
catch-up and C3. Introducing mpx Replay, a centralized
solution that:
1. Expedites catch-up and C3 workflow, and
2. Enhances content discovery and
monetization.
The final part of a two-part tutorial, this presentation will
show you how mpx Replay provides benefit #2.
© 2014 thePlatform for Media, Inc 4

5. Enhanced Discovery and Monetization
In addition to expediting
workflow, mpx Replay also
makes catch-up and C3
content easier for viewers to
find and consume… and for
TV broadcasters to profit
from this increased
consumption.
© 2014 thePlatform for Media, Inc 5

6. Enhanced Discovery and Monetization
The following slides explain the individual features of
mpx Replay that provide increased viewership and
monetization for catch-up and C3:
• Rich Metadata – Through thePlatform’s TV Data
Service, rich metadata is automatically applied to every
program. This allows viewers to search for content by a
variety of parameters such as title, cast, and genre.
© 2014 thePlatform for Media, Inc 6

7. Enhanced Discovery and Monetization
• Availability Windows – Apply pre-set availability
windows for catch-up and C3 content as a general
policy or per program, station, and even episode for a
particular blackout.
Real-­‐Time
© 2014 thePlatform for Media, Inc 7
Timeline
TVDS
Scheduling
Availability
Linear
Channel
Schedule
Unavailable
Live
Catch-­‐up
Start-­‐over
As-­‐Run
X
days
Start
End
1
day
3
days
7
days

8. Enhanced Discovery and Monetization
• Monetization Flexibility – Apply a wide range of
monetization strategies to catch-up and C3 files as they
are created. Whether you choose to monetize with one
strategy or a number of strategies at one time, mpx can
both support and optimize all your revenue-generating
initiatives.
Advertising
$$ $
TV Everywhere Commerce
© 2014 thePlatform for Media, Inc 8

9. Learn More
If you are interested in learning more about mpx Replay, we
invite you to read our solution brief:
mpx Replay: Expedite Catch-Up and C3 Workflow
Download
Solu=on
Brief
© 2014 thePlatform for Media, Inc 9

10. About thePlatform
In addition to our mpx Replay solution, mpx also provides
an assortment of other innovative video publishing and
management tools. All of our customers – some of the
world’s largest media corporations all the way down to more
focused, regional businesses – rely on these tools to
manage, monetize, and syndicate billions of video views
each year.
If you are interested in learning more about mpx, please visit
www.theplatform.com or call us:
Toll Free: 1 (877) 436-7940
© 2014 thePlatform for Media, Inc 10

11. Engage with thePlatform
§ See
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publishing
tutorials
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Slidshare
Profile.
§ Tweet
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ques?ons.
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community.
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