Is It Local? MBO Conference 2013
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This document discusses the evolution of local search and provides tools and tips to dominate local search results. It outlines how local search has changed from focusing only on keywords and links to emphasizing name, address, phone (NAP) information, reviews from customers and friends, and social media integration. The document then provides quick tips for local SEO best practices like keyword research, matching business categories to landing pages, using structured data, and obtaining citations and reviews. It recommends tools for local SEO tasks like tracking citations, generating review requests, checking search rankings, and call tracking.
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Is It Local? MBO Conference 2013
- 1. IS IT LOCAL? How Google Local Has Evolved + Tools and Tips to Dominate @tomharari
- 3. ABOUT ME TOM HARARI • SEO Manager @tomharari • Worked for Omnicom Media Group • Started in SEO for Local Businesses • Have Since Worked with Franchises, And Fortune 500 Companies @tomharari
- 4. @tomharari Agenda Evolution of Local Search Quick Hits Tools to dominate …and of course Q&A
- 6. @tomharariiacquire.com In The Beginning… • Local No Different Than Organic • Optimize for Keywords • Title Tags + Links
- 7. @tomharariiacquire.com Then in 2008… 10 Packs
- 10. @tomharariiacquire.com This Kind Of NAP • Name of Company • Address of Company • Phone Number of Company Keep this consistent!
- 13. @tomharariiacquire.com 2009... • No Geo-Modifier Needed • Based On Location of Searcher • Intent Becomes Important
- 17. @tomharariiacquire.com Reviews • Reviews Became More Important • Number of Reviews • Sentiment of Reviews • Not just Yelp, YellowPages, City Search – also Google Places
- 18. @tomharariiacquire.com In 2011... • Hotpot Gets Introduced • Reviews from Friends Important
- 20. @tomharariiacquire.com Summer 2012 • Google Places Becomes Google+ Local • How Many People In Your Circles? • Traditional Factors Still Prevalent
- 21. @tomharariiacquire.com Check Out Evolution Of Local Search On Moz http://moz.com/blog/evolution-of-the-local-algorithm-whiteboard-friday
- 22. QUICK HITS Part II iacquire.com @tomharari
- 23. iacquire.com @tomhararihttp://moz.com/local-search-ranking-factors • These make up the largest chunk of the pie • Focus on getting these right
- 24. @tomharariiacquire.com Keyword Research Looks a bit light
- 26. @tomharariiacquire.com Keyword Research Looks a little better!
- 27. @tomharariiacquire.com Single Location Vs. Multiple • Single Location – Use Homepage in Google+ Listing • Multiple Locations – Use Location Landing Page in Google+ Listing
- 28. @tomharariiacquire.com Match Categories to Landing Pages
- 29. @tomharariiacquire.com Titles + Metadata still cool Credit to Mike Ramsey @NiftyMarketing • Use http://www.seomofo.com/snippet-optimizer.html to see how your SERP Listing will look
- 30. @tomharariiacquire.com Schema.org Enter fields here Copy Output from Here
- 33. @tomharariiacquire.com Not A Google+ Local Business Page
- 34. @tomharariiacquire.com Lead Generation & CTA • Too Many Small Businesses Have Terrible CTA • No Easy Way To Convert Into Lead • Make It Easy Image Credit: Unbounce.com
- 35. @tomharariiacquire.com Lead Generation & CTA • Too Many Small Businesses Have Terrible CTA • No Easy Way To Convert Into Lead • Make It Easy Image Credit: Unbounce.com
- 39. @tomharariiacquire.com Reviews – Just Ask Not like thisNot like this
- 40. TOOLS TO DOMINATE Part III @tomharari
- 41. @tomharariDate Feeling Lazy? Got Wordpress?
- 48. @tomharariiacquire.com Follow These People – They’re Smart! @localseoguide @daveminchala @EdmontonSEO @mblumenthal @MikeRamsey @davidmihm
- 49. The End
- 50. wwww.iacquire.com Thank You and Q&A @tomharari tom@iacquire.com