Everything you always wanted to know about email marketing - in 20 minutes

Marketing Technologie Business

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Who is Tamara Gielen?
• @tamaragielen
• 15+ years of experience in
digital communications
• Author of “Be Relevant”
www.b2bemailmarketing.com
• Co-founder of Bizcamp.be
www.bizcamp.be
Next edition: Kortrijk, 3 June

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Brands I’ve worked with

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Upcoming courses
Brussels, 2 June 2014
Advanced email marketing masterclass
Antwerp, 18 June 2014
Turning visitors into customers – a roadmap
to B2B marketing automation
http://training.plantoengage.com

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
The “envelope”
Sender name Subject line
Preview Pane

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
8 approaches for subject lines
1. Ask a question
2. Make it sound urgent
3. Be specific
4. Include a call-to-action
5. Announce something
6. How to…
7. Use numbers
8. Peak their curiosity

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Strong Headline & Call to Action

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Is your copy scannable?

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
How to get your message across
• Keep it simple – don’t make them think
• Write for a 12-year-old
• No needless repetition
• Keep it short

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Keep it short!
• Short sentences (12 words on average)
• Short paragraphs (3 sentences max)
• Subtitles
• Bullet points

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
How to write a
persuasive call-to-action
Ask yourself 2 questions:
1. What is my prospect’s motivation for
clicking this button?
2. What is my prospect going to get, when
he/she clicks this button?

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Don’t hide the CTA in an image

When it comes to building a quality
list…

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
4 fundamental elements
Visibility WIIFM
Ease of
use
Welcome

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Visibility

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Beyond your website

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Use Facebook status updates

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Tweet about it

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
What’s in it for me?

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Ease of use

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Short is better than long
Short (5)
Conversion: 13.4%
Cost per: $31.24
Medium (7)
Conversion: 12.0%
Cost per: $34.94
Long (9)
Conversion: 10.0%
Cost per: $41.90

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Welcome New Subscriber

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Activation / Onboarding
Day 1 Day 3 Day 5

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Activation / Onboarding
Day 8 Day 12 Day 15

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Questions?
Contact me:
Email: Tamara@PlanToEngage.com
Phone: 0477 666 930
Web: www.PlanToEngage.com
Connect with me:
Twitter: @tamaragielen
Linkedin: www.linkedin.com/in/tamaragielen

Weitere ähnliche Inhalte

Andere mochten auch

How to grow the hell out of your Agency

Cosmin Negrescu

SEOzone 2015 - Mark Thomas - 5 Actionable Technical SEO Tips

SEOzeo

Running An International Email Program

Email marketing Content Ideas

Top 10 email marketing tips for SEOs

Wat werkt vandaag in e-mailmarketing

Getting The Most Out Of Your Holiday Email Campaigns

7 Tips om meer uit e-mailmarketing te halen

E-mailmarketing Basics

50 simple but highly effective email marketing tips

In this presentation, I share some important conclusions from my own experience with Google understanding my intent, but delivering the same results over and over again for different wording. I then get to my own belief on why we haven't started to think, research and track topics instead of keywords yet, even if we've been preaching about this concept for more than 3 years now. And I close by introducing a new product, which we believe should make topics as easy to understand and work with as it is with keywords.

Why have we not shifted our mindset from Keywords to Topics, when we should h...

Cosmin Negrescu

Jaws in Space - How to develop & pitch creative ideas

According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast. Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.

How to Build a Time Machine - LearnInbound

Humans, Technology & The Future of Marketing - SMX Munich 2014

Jaws in Space (Ressurrection) - BrightonSEO

Email Marketing Trends & Best Practices for 2011

This two part webinar series is hosted by Progress Partner Marketing. Key topics: 1. Social media and the marketing world: What’s new, and why you should care? 2. The evolution of content marketing: The intersection of stories, search and social 3. Eyes vs wallets: The two major social marketing strategies 4. How to measure your awareness-building campaign 5. How to measure your lead generation campaign 6. What’s next: Where is this technology and marketing heading?

Andere mochten auch (16)

How to grow the hell out of your Agency

SEOzone 2015 - Mark Thomas - 5 Actionable Technical SEO Tips

Running An International Email Program

Email marketing Content Ideas

Top 10 email marketing tips for SEOs

Wat werkt vandaag in e-mailmarketing

Getting The Most Out Of Your Holiday Email Campaigns

7 Tips om meer uit e-mailmarketing te halen

E-mailmarketing Basics

50 simple but highly effective email marketing tips

Why have we not shifted our mindset from Keywords to Topics, when we should h...

Jaws in Space - How to develop & pitch creative ideas

How to Build a Time Machine - LearnInbound

Humans, Technology & The Future of Marketing - SMX Munich 2014

Jaws in Space (Ressurrection) - BrightonSEO

Email Marketing Trends & Best Practices for 2011

Ähnlich wie Everything you always wanted to know about email marketing - in 20 minutes

Lead Generation in 2014 - What the Search Economy means for B2B Sales

SmartFunnel

Mailigen imconf 7 tips to subscribers to action your emails kath pay plantoen...

Mailigen

Making Dollars and Cents of Social Media: Part 2

Todd Van Hoosear

Most companies have invested in some level of social listening, using social media monitoring tools that capture customers conversations. However, that's typically as far as most companies go generating just a list of conversations without any identifiable business outcomes. Appia and T-Mobile will talk about the future of social media marketing and how they are using Viralheat to predict customer behavior and lead identification. This allows their marketing and sales teams to not only identify hot leads, but also to immediately engage with them and increase the chance of conversion.

Going beyond social listening with predictive social analytics

Viralheat

Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions. Topics Covered: • Email marketing trends • Tips to improve targeting and segmentation • Drip marketing campaigns to nurture contacts and analyze results • Practical drip marketing campaign examples to generate results • Short demo of how to set up drip campaigns Presenter: Tamara Gielen | Plan to Engage

Drip Marketing Campaign Strategies

Pinpointe On-Demand

We all know how important conversions are - but how many of us actually focus on converting our customers within our emails? Econsultancy found that for every $92 spent acquiring customers, only $1 is spent on conversion rate optimisation and unfortunately the same can be said for email marketing. In this session, Kath Pay of Plan to Engage shows 5 engaging tactics to implement within your email marketing programme that will help you to successfully drive conversions.

5 engaging tactics to optimise conversions for your email marketing progra

Holistic Email Marketing

Supplementing my other Slideshare post re: "2014 Customer Decision Journey", this October 2014 presentation for IT professionals, examines what lies beyond Cloud, Analytics, Mobile, and Social for 2015. Essentially, McKinsey, Harvard, Gartner, and others concur that in an Internet of Things hyper-connected world.... 2015 and beyond is all about using technology to bring unique value and competitive advantage on a humanly personal, customer-centric, demographic-of-one basis. This presentation examines the McKinsey / Harvard Customer Decision Journey / Digital Customer Journey model as it has evolved over the past 6 years, and delves into best practices as promoted by McKinsey, Harvard, Gartner and others, for how IT should and must respond. This is tutorial research summarizing a large quantity of McKinsey, Harvard, and Gartner papers and research presentations. I provide it in PowerPoint format so that all may benefit. In the same way as others have so generously shared their knowledge and material with me, now I am doing the same for all of you. My only request is that you always give me full accreditation as the author of this summary research and presentation. This material was first presented to the Suncoast Technology Forum, Sarasota, Florida, USA, on Tuesday October 21, 2014. John Sing, Sarasota, FL, USA October 21, 2014 www.linkedin.com/in/johnsing/

2015 IT Roadmap_Driving_Business_Success_v31

John Sing

Amplifying Live Events through Social Media

Publicasity

Publicasity's Amplifying Live Events Through Social Media

Publicasity

Best Practices to Fuel Your Lead Generation

Marketo

I've become a lot better at using Social Media to engage with other professionals. This presentation describes how I improved my social media experience by using strategies and tools to reach my goal of meaningful connections and daily learning. To be successful with social media you need to design your strategies, build your platform and run with the media. All the time you need to measure and adapt to stay on target towards your goals.

Why you can win with social media!

Greger Wikstrand

Amrita Shadangi Portfolio

Amrita Shadangi

Metrics and Analytics Clinic

Marketo

Customer strategist webinar dec 14

Gerry Brown

Customer as a Digital Strategy

Roope Ruotsalainen

Want to use your Marketo data to finally be able to communicate to your executives and the rest of your organization about all the amazing results that Marketing is contributing? Want to finally crack the dashboarding nut and produce something meaningful and beautiful without needing to know complicated API's or spending tens of thousands of dollars on a BI tool? View this slide deck to discover how to create gorgeous marketing dashboards your executives will love.

Create Gorgeous Marketing Dashboards Your Executives Will Love

RevenuePulse

Social in 2015: The Edit

Iris

7 tips to getting your subscribers to action your emails

Holistic Email Marketing

iLive 2013 - Kath Pay - 7 tips to getting your subscribers to action your emails

iLive Conference

With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series. Visit sap.com/sea/leadershipconversations for more information.

Future of Business: What Does It Mean for CMOs

SAP Asia Pacific

Ähnlich wie Everything you always wanted to know about email marketing - in 20 minutes (20)

Lead Generation in 2014 - What the Search Economy means for B2B Sales

Mailigen imconf 7 tips to subscribers to action your emails kath pay plantoen...

Making Dollars and Cents of Social Media: Part 2

Going beyond social listening with predictive social analytics

Drip Marketing Campaign Strategies

5 engaging tactics to optimise conversions for your email marketing progra

2015 IT Roadmap_Driving_Business_Success_v31

Amplifying Live Events through Social Media

Publicasity's Amplifying Live Events Through Social Media

Best Practices to Fuel Your Lead Generation

Why you can win with social media!

Amrita Shadangi Portfolio

Metrics and Analytics Clinic

Customer strategist webinar dec 14

Customer as a Digital Strategy

Create Gorgeous Marketing Dashboards Your Executives Will Love

Social in 2015: The Edit

7 tips to getting your subscribers to action your emails

iLive 2013 - Kath Pay - 7 tips to getting your subscribers to action your emails

Future of Business: What Does It Mean for CMOs

Kürzlich hochgeladen

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

How consumers use technology and the impacts on their lives

Mathuraa

2024 Social Trends Report V4 from Later.com

nmislamchannal

Kraft Mac and Cheese campaign presentation

tbatkhuu1

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Social media, ppt. Features, characteristics

wasim792942

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

Analysis of Sineing Website and how to fix

DHARMENDER PRATAP

personal branding kit for music business

brjohnson6

The Science of Landing Page Messaging.pdf

VWO

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

William (Bill) H. Bender, FCSI

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...

PsychicRuben LoveSpells

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service