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50 simple but highly effective email marketing tips
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50 simple but highly effective email marketing tips
1.
50 Ways To
Get More From Your Email Marketing Program © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
2.
It’s not because
it’s legal that it’s a smart thing to do. Always ask per mission before you add someone to your email list! © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
3.
Sell your newsletter
program like you sell your products or ser vices. Make me feel like I’m missing out if I don’t subscribe. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
4.
Sweepstakes and competitions
are ver y popular methods to capture email addresses, however addresses collect this way are usually not ver y responsive. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
5.
Promote your email
program prominently on your website. Put it above the fold and make it stand out! © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
6.
Make it as
easy as possible to sign up to your list. The fewer fields on your sign-up for m the better. Use progressive profiling to get more data once they’ve signed up. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
7.
Manage subscriber
expectations: make it crystal clear what they are signing up for. State the benefits, content and frequency. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
8.
Show potential subscribers
an example of what a typical email campaign or newsletter looks like so they can see what they are signing up for. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
9.
Include mini sur
veys, polls and competitions in emails to collect further infor mation about your subscribers. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
10.
Make the most
of every touchpoint with customers and prospects by asking them to sign up to your email list. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
11.
Ensure your emails
are fully authenticated: add an SPF, Sender ID & DKIM record to the DNS settings of the domain you use for sending emails. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
12.
Make sure your
emails are readable and actionable, even when images are disabled. Over 70% of your readers will not download images by default. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
13.
Reach out to
people that don’t open or click, find out what they want and deliver that experience. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
14.
Include value added
content in emails with links back to your site or social media channels to engage recipients and drive traffic. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
15.
Repurpose your newsletter
content on your blog, your website, social media and vice versa. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
16.
Always provide a
highly visible unsubscribe link to all your email messages. If they want out, make it as easy as possible to leave or they’ll mark your emails as spam. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
17.
Ask why they
are unsubscribing and use the learnings to adjust your email strateg y, content, frequency… © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
18.
Create an editorial
calendar for your email / newsletter program which includes launch dates and content for the next 3-6 months and share it with your colleagues. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
19.
Check your html
code before you hit send to make sure your email doesn’t get blocked due to faulty html code. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
20.
To increase conversion
rates, start with the optimization of your landing page. Test headlines, copy, web for m length, images… © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
21.
Provide value in
each and every email campaign you send. Whether or not they open your email depends on the experience they had with your emails in the past. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
22.
Make sure your
call-to-action is clear and stands out even when images are disabled. If I don’t know what you want me to do, I won’t take the action you want me to take. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
23.
An open is
only calculated when the reader decides to download the images. Use open rates only to look for trends. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
24.
Use all the
data that you collect during sign-up to personalize your emails. If you’re not going to use it, don’t ask for it. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
25.
Calculate the value
of an opt-in email address to your company to effectively communicate your program’s impact. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
26.
The best day
of the week or the best time of the day to send emails, is like the monster of Loch Ness: it doesn’t really exist but people keep looking for it. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
27.
Your recipients don’t
know that noreply@company.com doesn’t accept replies. Read what people reply to your email campaigns, you’ll be amazed with the insights they give you! © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
28.
Social media are
a great way to grow your email list. I managed to double my list- size, just by publishing my newsletter to Twitter. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
29.
Don’t make changes
to your email template or your email program before testing the changes to see if they have a positive impact on response. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
30.
At unsubscribe, allow
subscribers to choose what content they get from you at the frequency of their choice. If you don’t they will just unsubscribe from ever ything. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
31.
A pretty design
with a lousy offer won’t get you the response you hoped for. Focus on the content or offer first, then worry about design. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
32.
What your subscribers
say and what they do are two different things. Don’t base your content only on stated preferences, but make sure to include click- stream data as well. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
33.
Develop a test
plan and make testing an integral part of your email strateg y. It’s the only way to increase response and conversions. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
34.
Your CEO doesn’t
care about high open and click- through rates. Management only cares about what those numbers mean to the business. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
35.
The top 300x400
pixels of your email is your most important real estate. Together with the sender name and subject it needs to work hard to get the reader to open and read. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
36.
The first email
you send to a new subscriber typically has the highest open and click- through rate, so make the most of that email and send it immediately after sign-up. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
37.
Introduce new subscribers
to your brand and email program slowly by sending them a series of “welcome emails” before you add them to your regular program. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
38.
If you send
me 3 emails that I don’t find interesting, do you really think I’ll open the 4th email you send me? Don’t send everything to everybody: segment! © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
39.
Set up an
email marketing dashboard so that you have a good over view of campaign statistics over time. It helps to spot what works and what doesn’t. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
40.
People don’t read
emails, they scan them. Make sure that they know what you have to offer and what they need to do in under 5 seconds, even when images are disabled. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
41.
Drive new fans
and followers to your sign-up page and convince them to opt in to your email program so you can talk to them in a personalized way. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
42.
Check your open
and click- through rates per ISP to spot possible inbox delivery problems. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
43.
Build subscriber personas
for your email program. Give your ideal subscriber a face and an identity. This will help you write copy that resonates better with your readers. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
44.
Keep your copy
as short as possible. Use short sentences, short paragraphs, subtitles, bulleted lists, bolded words and links to break it into digestable pieces. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
45.
To avoid spam
filters and to make emails more readable on mobile devices: always send out emails in MIME for mat (text + html version). © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
46.
In most cases,
a hard bounce means: this email address does not exist. If you continue to send emails to these addresses you risk getting caught in spam filters. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
47.
Sign up to
the feedback loops of the major web email clients so that you can remove everyone that marks your email as spam from your list. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
48.
Test one thing
at a time. Don’t compromise your test by introducing multiple variables. Make sure a higher open rate, results in a higher click- through or conversion rate. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
49.
Don’t forget to
mention your contact details in your email campaigns or newsletters: phone number, email address, website url, physical address. © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
50.
Read my blog
and subscribe to my email list to stay up to date on what works and what doesn’t: www.b2bemailmarketing.com © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
51.
Become a member
of the Email Marketer’s Club, the largest and most active email marketing for um and community: www.emailmarketersclub.com © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com51
52.
These tips were
brought to you by: Tamara Gielen independent email marketing consultant, trainer & coach www.tamara gielen.com © copyright 2011 tamara gielen bvba – all rights reserved – www.tamaragielen.com
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