Personal Information
Unternehmen/Arbeitsplatz
Washington D.C. Metro Area, 1 United States
Beruf
CTO
Branche
Advertising / Marketing / PR
Webseite
www.themarketingmojo.com
Info
I lead execution and innovation with software development, data science, data center, and client services organizations. I am a leader with over twenty years of product development, CTO, VPoE, and business unit P&L experience in global companies. I've also been part of three different start-up ventures that have had variously successful exits.
Technology wise I have specialized in large scale consumer data management, consumer insight & analysis, retail, and integrated digital marketing (e.g, email, display, search, personalization, SMS, push, mobile, etc.) platforms. I've built, implemented, or worked with most of the marketing and advertising technologies on the LUMAscape.
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social media
alterian
demand generation
roi
social media monitoring
sales funnel
inbound marketing
themarketingmojo
sm2
sales
crm
marketing
data marketing
social media marketing
sales training
buying cycle
aida
lead quality
time shifting
tewks
razor
marcus tewksbury
linkedin
call to action
youtube
focus
vertical
productization
positioning
psg
customer
retail marketing
cmio
cmto
marketing & technology
big data
professional services
marketing assessment
template
brand management
technology marketing
monetizing social media
display ad ops
cookie tracking
dmp
data management platform
cookie piggy back
campaign template
retail
best practices
scott olson
marketing automation
troy burk
don dalrymple
greg malpass
monetizatin
consumer insights
media planning
media mix modeling
product innovatin
ama
consumer research
social media use cases
selling ideas
social insights
crisis management
social media roi
american marketing association
social media for marketers
social media as a tool
bosworth
marketing organization
dale carnegie
solution selling
woo
continuous improvement
marketing measurement
marketing dashboard
performance reporting
multi-channel performance
social content
product marketing
content methodology
asset matrix
marketing coordination
content generation
field marketing
engagingtimes
twitter
david scott meerman
inbound markeing
loopfuse
social media marketing strategy
heat map
slideshare
cta
4 bs of social media
roa
webjourney
marketing accountability
return on assets
brand
direct
search
cheeseburgers
data islands
channels of distribution
brand consistency
final mile
channel management
sales marketing alignment
lead generation
waterfall
social media mrketing
siriusdecisions
reachability
sales channels
lead management
networks
agents
contribution margin
lead gen
keywords
linkback strategy
link backs
seo
wetpaint
tags
social network monitoring
inbound marekting
multichannel
participate
seo zombie
collaboration
campaigns
nurturing
scoring
lead
record
master
practices
best
automation
campaign
b2b
generation
demand
romi
npv
metrics
ltv
life
cycle
centric
2.0
organization
ccmo
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Personal Information
Unternehmen/Arbeitsplatz
Washington D.C. Metro Area, 1 United States
Beruf
CTO
Branche
Advertising / Marketing / PR
Webseite
www.themarketingmojo.com
Info
I lead execution and innovation with software development, data science, data center, and client services organizations. I am a leader with over twenty years of product development, CTO, VPoE, and business unit P&L experience in global companies. I've also been part of three different start-up ventures that have had variously successful exits.
Technology wise I have specialized in large scale consumer data management, consumer insight & analysis, retail, and integrated digital marketing (e.g, email, display, search, personalization, SMS, push, mobile, etc.) platforms. I've built, implemented, or worked with most of the marketing and advertising technologies on the LUMAscape.
Tags
social media
alterian
demand generation
roi
social media monitoring
sales funnel
inbound marketing
themarketingmojo
sm2
sales
crm
marketing
data marketing
social media marketing
sales training
buying cycle
aida
lead quality
time shifting
tewks
razor
marcus tewksbury
linkedin
call to action
youtube
focus
vertical
productization
positioning
psg
customer
retail marketing
cmio
cmto
marketing & technology
big data
professional services
marketing assessment
template
brand management
technology marketing
monetizing social media
display ad ops
cookie tracking
dmp
data management platform
cookie piggy back
campaign template
retail
best practices
scott olson
marketing automation
troy burk
don dalrymple
greg malpass
monetizatin
consumer insights
media planning
media mix modeling
product innovatin
ama
consumer research
social media use cases
selling ideas
social insights
crisis management
social media roi
american marketing association
social media for marketers
social media as a tool
bosworth
marketing organization
dale carnegie
solution selling
woo
continuous improvement
marketing measurement
marketing dashboard
performance reporting
multi-channel performance
social content
product marketing
content methodology
asset matrix
marketing coordination
content generation
field marketing
engagingtimes
twitter
david scott meerman
inbound markeing
loopfuse
social media marketing strategy
heat map
slideshare
cta
4 bs of social media
roa
webjourney
marketing accountability
return on assets
brand
direct
search
cheeseburgers
data islands
channels of distribution
brand consistency
final mile
channel management
sales marketing alignment
lead generation
waterfall
social media mrketing
siriusdecisions
reachability
sales channels
lead management
networks
agents
contribution margin
lead gen
keywords
linkback strategy
link backs
seo
wetpaint
tags
social network monitoring
inbound marekting
multichannel
participate
seo zombie
collaboration
campaigns
nurturing
scoring
lead
record
master
practices
best
automation
campaign
b2b
generation
demand
romi
npv
metrics
ltv
life
cycle
centric
2.0
organization
ccmo
Mehr anzeigen