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[1 hr Lecture] Designing a Culture of Co-Creation
#cooper
@cooper
@TeresaBrazen




                2
#cooper
@cooper
@TeresaBrazen




                3
What if there was as
much intentionality
around culture as
design?
Culture is a key driver of
innovation & creativity
"What we can do is construct an
environment that nurtures trusting
and respectful relationships and
unleashes everyone’s creativity.”
                                         Ed Catmull, President
      Walt Disney Animation Studios & Pixar Animation Studios
Designing an
intentional
environment
Look within.
“Your ability to learn faster than
your competition is your only
sustainable competitive edge.”
                                       Dr. Morgan Gerard
            VP Chief Resident Anthropologist, Idea Couture
Competing Values Framework   McKinsey’s Org Health Index   Building Blocks of Design
                                                           Studio Culture
Cameron Gray                            Lynne Waldera               Sarah Nelson
Vice President, Engineering, Mindflash   Founder & CEO, InMomentum   Principle & Founder, Tapir & Tine
[1 hr Lecture] Designing a Culture of Co-Creation
Today:
Culture assessment +
design a new practice.
[1 hr Lecture] Designing a Culture of Co-Creation
“How did you become you?”
                                Lynne Waldera
                 Founder and CEO, InMomentum
“Have an ideal dynamic in mind.”
                                      Cameron Gray
               Vice President, Engineering, Mindflash
Cooper U values

1 Be people, first.

2 Make time for play.

3 Create work spaces that nurture.

4 Actively celebrate success.

5 Get curious about critique.
[1 hr Lecture] Designing a Culture of Co-Creation
[1 hr Lecture] Designing a Culture of Co-Creation
[1 hr Lecture] Designing a Culture of Co-Creation
[1 hr Lecture] Designing a Culture of Co-Creation
Activity
1. List companies & environments you are
inspired by. Think outside of your industry.

2. List specific attributes or practices.
[1 hr Lecture] Designing a Culture of Co-Creation
“Culture is generated from ongoing
contributions and discoveries from
both studio owners and
employees.”
                            David Sherwin
                         Success by Design
“Every time you add a person to the
group, the dynamic changes.”
                                     Sarah Nelson
                  Principle & Founder, Tapir & Tine
[1 hr Lecture] Designing a Culture of Co-Creation
“Social interactions are places where
you can introduce and sustain
change.”
                                    Lynne Waldera
                     Founder and CEO, InMomentum
[1 hr Lecture] Designing a Culture of Co-Creation
Source: Debaird, Flickr
[1 hr Lecture] Designing a Culture of Co-Creation
Source: Odonata98, Flickr
Activity
Reflection: List three rituals or practices that your
company or team is doing TODAY that embody
the group’s values.
[1 hr Lecture] Designing a Culture of Co-Creation
“Level the playing field.”
                                        Cameron Gray
                 Vice President, Engineering, Mindflash
[1 hr Lecture] Designing a Culture of Co-Creation
[1 hr Lecture] Designing a Culture of Co-Creation
[1 hr Lecture] Designing a Culture of Co-Creation
Now YOU!
Activity
Brainstorm a new practice.
Activity
Brainstorm a new practice...that would get you
fired.
Activity
Now, how do you bring that idea down to earth?
Environments happen.
Make them intentional.
Thanks!
Teresa Brazen
teresa@cooper.com
www.Cooper.com

@TeresaBrazen
www.TeresaBrazen.com

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[1 hr Lecture] Designing a Culture of Co-Creation