The document provides advice for startups on achieving product/market fit and success. It recommends (1) validating customer needs and assumptions with an MVP before building extensively, (2) focusing on a niche problem and iterating based on customer feedback, rather than trying to solve everything at once. It cautions against overarchitecting ideas without validation or rushing to build without a launch plan. The key is achieving product/market fit by solving customer needs worth addressing.

1. Anda
CEO, Knotch
@agansca / @knotchinc / knotch.com

2. 99% of startups:
Over-architected idea
Unvalidated Assumptions
aka NO MVP
No Product Roadmap
Rush to Build
No Launch/Testing Plan
> No Users/Customers

3. Should I give up?
> No Users/Customers

4. Companies don’t fail.
People give up.

5. “It’s the ONLY
thing that
really matters.”
- Marc
Andreessen
“Product/mkt
fit = being in
a good mkt
with a product
that can satisfy
that mkt.”

6. Product / Team / Market fit
DEMAND
MARKET SIZE
COMPETITORS
ACQUIRERS
INVESTORS
FEASIBILITY
TIME
PASSION

7. “Creating the best product is not as
critical to achieving product/market
fit as creating the Minimum Viable
Product that satisfies a problem/
need that is worth solving.”
- Anda Gansca

8. Minimum Viable Product
=
the smallest thing you
can build that delivers
customer value.

9. Case Study:
What kNOTch to do
Mission:
“Let’s figure out how people feel
about everything in real time!!!!”

10. Knotch V0.1

11. Knotch V0.1

12. Knotch V0.1

13. Knotch NOW:
Attacking a niche:
“Knotch gives you all you
need to understand the impact
of your branded content.”
Long-term vision:
“Let’s figure out how people feel
about everything in real time!!!!”

14. Knotch NOW

15. Recap:
1. Companies don’t fail, people give up.
2. Product/Team/Market FIT.
3. Solve a NEED that is worth solving.
4. MVP – Learn How To Think Small.

16. “If everything seems
under control, you’re just
not going fast enough.”
- Mario Andretti, F1 driver