Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound

1. Mastering Inbound Marketing
for Real Estate Agents
Curaytor.com/Inbound

2. What is Inbound Marketing?
“Inbound marketing is advertising a
company through blogs, podcasts,
video,eBooks, enewsletters, whitepapers,
SEO, social media marketing, and other
forms of content marketing.
Inbound marketing earns the attention of
customers, makes the company easy to be
found and draws customers to the website
by producing interesting content.”
source: wikipedia

3. What is Outbound Marketing?
“Buying attention, cold-calling, direct
paper mail, radio, TV advertisements, sales
flyers, spam, email marketing,
telemarketing and traditional advertising
are considered outbound marketing.”
source: wikipedia

4. What is Content Marketing?
“Content marketing is any marketing format that
involves the creation and sharing of media and
publishing content in order to acquire customers.
Content marketing is focused not on selling, but on
simply communicating with customers and
prospects. The idea is to inspire business and
loyalty from buyers by delivering "consistent,
ongoing valuable information."
source: wikipedia

5. Why Blog?
“82% of marketers who blog
on a daily basis acquired a
customer using their
blog.” (57% when blogging monthly)
source: Hubspot

6. Why Blog?
source: Hubspot

7. Why SEO?
source: Hubspot

8. Why Social Media?
source: Hubspot

9. Why Email Marketing?
source: Hubspot

10. Why Inbound Marketing?
source: Hubspot

11. Inbound Marketing Cycle
source: Hubspot

12. Keyword Research and SEO
Curaytor.com/Inbound

13. Keyword
Selection
Tips

15. Finding Keywords for Now.
source: Google.com/adwords Keyword Tool

16. Finding Keywords for Later.
source: Google.com/Trends

17. Advanced SEO and Keyword Tools
Moz.comYoast.com MattCutts.com

18. source: SocialTriggers.com
Blog Writing Best Practices 1 of 2

19. Blog Writing Best Practices 2 of 2
source: SocialTriggers.com

20. Social Media Marketing
Curaytor.com/Inbound

21. The Golden Rule of Social Media
“How can I help you?
Not buy my shit."
source: @GaryVee on #WaterCooler

22. Facebook, Facebook, Facebook
source: Facebook.com/Gifts

23. 3 Facebook Inbound Marketing Ideas
Write on Walls
Private
Chat
Private
Message

24. source: plus.google.com/102172299837276546696
Yes, Google+ Matters

25. source: Twitter.com/Search
Twitter is for Listening

26. source: Socialnomics.net
LinkedIn Works for Some Industries

27. Email Marketing
Curaytor.com/Inbound

28. Autoresponders are a must!
3 step welcome campaign for new leads:
Monthly mass email campaign to all:
vs.
source: Mailchimp.com and aweber.com

29. source: Mailchimp.com
Actionable Email Marketing Data

30. source: Contactually.com
Merge Codes Matter

31. Website Design
Curaytor.com/Inbound

32. source: Placester.com
Design, Conversion, Mobile Optimized

33. CRM and Analytics
Curaytor.com/Inbound

34. source: FollowUpBoss.com
3 Lead Follow Up Tips
1. Call them quickly. Make sure your leads are
getting instant email, texts or calls. Treat like a 911
call. (BetterVoicemail.com/Curaytor)
2. Make sure they are in a system and everyone is
clear exactly how all leads get treated.
3. Review what happens to your leads weekly. Did
they all get called? All get emailed?

35. source: Contactually.com
Relevancy is Critical to CRM Success

36. 4 Things a Great CRM Tells You
1. Who
2. When
3. Why
4. What

37. source: Google.com/Analytics
6 Google Analytics Key Metrics
1. Unique visitors
2. Page views per visitor
3. Time on site
4. New versus returning visitors
5. Traffic sources (direct, referral, search)
6. Keywords
*bonus tip: set up a custom dashboard

38. source: Mixpanel.com
Advanced Behavioral Analytics

39. Mastering Inbound Marketing
for Real Estate Agents
Request a Demo: Curaytor.com/Inbound