Abstract: • Understanding the complexities, interactions and barriers of all the “silos” as well as all the sub-process “threads” and their impact on the efficiency of the PD Process • Identifying and leveraging interfaces of the PD Processes to “neighboring” business and technology processes to ensure harmony. • Applying Quality initiatives, to improve both the PD Process and the Product Quality Presented by Tom Judd, Sr. Director, Prodcut Development Quality, Motorola, at the IQPC Annual Business Process Management Conference in October, 2008, in Las Vegas

1. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 Tom Judd Sr. Director, Product Development Quality Master Black Belt, SSPD Corporate Quality Office Applying BPM Methodology to Tackle Complexity of the Product Development Process Business Process Management Summit October 27-30, 2008 – Las Vegas

2. Mobile Devices Global Leader in the Personal Communications Industry MOTOZINE TM ROKR TM RIZR TM RAZR 2 TM MOTO Q TM H15 TM S9-HD TM

3. Broadband Mobility Solutions Home & Network Mobility Home Connectivity IP-BSC-DO Tower Base Stations & Broadband “Hot Spots” Enterprise Mobility POS & Handheld Scanners Enterprise Digital Assistants Government & Public Safety IP Wireless Networks/Services Tiered Subscriber Products

4. Business Process Management BPM Disciplines/Functions Engineering Supply Chain Marketing Finance HR IT . . . Methods/Tools Six Sigma LEAN Stage Gates Standards . . .

5. Product Development Process Product Development is a Complex, Multi-Organizational Process Engineering Marketing Mfg Supply Chain Independent Organizations with a Common Goal of Creating a Product But Also have Their “Silos” of Processes and Management Complexity Compounded By Global Locations & Cultures And... No Single Owner of the Product Development Process

6. The Notion of Different Architectural Structures Applying an Architectural Approach to BPM But There are also other “ Architectures”… “ Architecture” is Usually Thought of as the Aesthetics of the Building’s Exterior The Structural Steel (Shape & Size) Deliveries, Parking, Services, etc. (I/O Interfaces) Internal Dynamics of the Residents (Information Flow) HVAC, Plumbing, Electrical Wiring (Performance & Functional)

9. Process Structure Views - 1 st Level Company Level Marketing Manufacturing Engineering Program Management Supply Chain Sales HR Legal Facilities Sr. Leadership Team Info Tech Security Functional Services Interaction View (C&C Structure) Implementation View (Allocation Structure) Decomposition View (Module Structure) Customers Government Banks Suppliers Standards Wall Street

10. Process Structure View- 1 st Level Company Level Deployment View (Allocation Structure) Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Banks Customers Government Suppliers Standards Wall Street Functional Services Marketing HR Legal Facilities Sr. Leadership Team Manufacturing Engineering Program Management Supply Chain Sales Info Tech Security

12. Process Structure View- 2 nd Level Product Development Marketing Engineering Program Management Supply Chain Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Customers Suppliers Standards OEM’s Sales Mfg Security HR IT SLT Legal External Internal

13. Process Structure View- 3 rd Level Engineering Functional Area Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document Requirements Document R & D Software Systems Engineering Doc Control Hardware Tech Pubs Config Mgmnt External Internal Customers Supply Chain Mfg Security HR IT SLT Legal Marketing Program Mgmt Standards

14. Input/Output View P-Diagram Method Module Inputs Main Outputs Risks Controls Secondary Outputs

16. Time Line View – Product Development Module Structure Component- Connector Structure Product Development Process Time Line Marketing Engineering Manufacturing Supply Chain Program Management Allocation Structure

17. Time Line View – Engineering Module Process Time Line Systems Engineering Process Configuration - Waterfall Design Method Prototype Build & Test Software Design Architecture Integration & Test Design & Code Hardware Design Elec. Design Hardware Build & Test Mech. Design S U P P L Y C H A I N P R O G R A M M G M N T

18. Time Line View – Engineering Module Process Configuration - Spiral Design Method Final Release Start Design S U P P L Y C H A I N P R O G R A M M G M N T

19. Definition of a System A System is Comprised of Three Fundamental Components: People Software Hardware Interactions Need to be Identified & Managed

20. Subsystems System Hierarchy Allocation System Requirements are Allocated to Physical Subsystems & Functional Teams Hardware Team(s) Software Team(s) System

21. System Hierarchy Interactions Discover Interactions by Decomposing Requirement into Subordinate Functional/Performance Contributors Software Team Subsystems Hardware Team System

22. Architecture Convergence Cycle Views & Structures of an Architecture Provide Clear Communication for Stakeholders to Revisit the Requirements Stakeholder Goals Product Development Organizations Goals Process Environment Requirements may be Revised Based on Reviews of the Views Architecture Influences Requirements Process Architecture Views of Structures

25. Product Development Improvement – LEAN LEAN is All about Removing Non-Value Add Process Steps, But… Requires a Stable, Repeatable, Disciplined Process

27. Product Development Improvement – Not Just Process A Perfect Process Alone will not Ensure Product Quality Shift Defect Distribution via Process Improvement using DMAIC Six Sigma Reduce Defects via Product Improvement using SSPD Product Defects Launch Product Development Time Line

28. Product Development Improvement – SSPD Six Sigma Product Development Improves Product Quality A set of Methods & Tools Integrated with the Product Development Process and Functional Roles to Enable Improved Product Quality and Customer Satisfaction Product Development Process Time Line Product Programs Platform Programs Hardware Design for Six Sigma (HDFSS) Software Design for Six Sigma (SDFSS) Product Marketing for Six Sigma (PMFSS) Portfolio Development for Six Sigma (PDFSS) Technology Development for Six Sigma (TDFSS) Hardware & Software Design for Six Sigma (H&SDFSS)

29. Product Development Improvement – SSPD Six Sigma Product Development Improves Product Quality Product Development Process Time Line A set of Methods & Tools Integrated with the Product Development Process and Functional Roles to Enable Improved Product Quality and Customer Satisfaction “ The Critical Few High Risk Requirements” Voice of Customers Focus Groups Gemba Interviews Ethnography CPM Pugh DFMEA Design Specs QFD KJ Surveys (Consumers, Carriers, Business, Technology) Transfer Functions DOE’s RSM Reliability Analysis MSA Kano

30. Product Development Improvement – SSPD Six Sigma Product Development Improves Product Quality Sr. Director, MD Mass Market Products The DFSS program paves the way for improved quality and cycle-time of decision making during product development, resulting in improved product-cycle times and launch quality. Using the DFSS methods and tools on … programs were key contributing factors in enabling these programs to achieve their drive-to-schedule dates with NO hardware RASAs (Risk Assessed Ship Acceptance). June, 2006: "This might sound trite, but the design philosophy behind DFSS (Design for Six Sigma) is simply what engineers are supposed to do. If you do the job right the first time, the probability of problems becomes smaller. Execution is easier." September, 2007: "Our investment in improvements on our core processes and using DFSS on new products is paying off." Sr. VP, G&PS Engineering 8/06 9/06 10/06 11/06 12/06 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 Product Launch Success Metrics

31. Thank You! Q & A Tom Judd Sr. Director, Product Development Quality Master Black Belt, SSPD Corporate Quality Office (847) 807-9079 [email_address]