It is obvious that the concept of strategy has changed greatly over the past five decades. An understanding of the changes in the way corporates consider strategy may help you craft organizational strategies that would give you a competitive advantage and develop strategies which would relevant and sustainable. tbiConsulting brings this presentation to you with an aim to introduce the various concepts of strategy in the past half century. We address our gratitude to Mr. Robert M. Grant, Author of Contemporary Strategy Analysis, which the content is actually adapted from.

1. from Contemporary Strategy Analysis, Robert M. Grant, 7th Edition
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Evolution of
Strategic
Management

2. Financial Budgeting (1950)
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• DCF – based capital budgeting
• Financial control through operational
budgets

3. Corporate Planning (1960-70)
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• Medium-term economic forecasting
• Formal corporate planning
• Diversification and quest for synergy
• Creation of corporate planning departments

4. • Industry analysis
• Market segmentation
• The experience curve
• PIMS analysis
• Planning business portfolios
Strategy as Positioning (1970-80)
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5. • Industry analysis
• Market segmentation
• The experience curve
• PIMS analysis
• Planning business portfolios
Quest for Competitive Advantage (1990)
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6. • Strategic innovation
• New business models
• Disruptive technologies
Strategy for the New Economy (2000)
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7. • CSR and business ethics
• Competing for standards
• Winner-take-all markets
• Global strategies
Strategy in the New Millennium (2010)
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8. Lost Boy: “Injuns! Let’s go get’em!”
John Darling: “Hold on a minute. First we must have a strategy.”
Lost Boy: “Uhh? What’s a strategy?”
John Darling: “It’s, er. . . It’s a plan of attack.”
- Walt Disney’s Peter Pan
Simply, What is a Strategy?
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9. Go and Attack!
Thank You!