This power point goes with Chapter One, Art and You, from Art in Focus. This is for Visual Arts Appreciation.

1. Art And You
Chapter One
Art In Focus
Visual Art Appreciation
Ballenger

2. Vocabulary
• Visual Arts
• Fine Arts
• Aesthetics
• Criteria
• Purposes for Creating Art

3. Visual Arts
• Visual Arts: unique expressions of ideas,
beliefs, experiences and feelings presented in
well-designed visual forms.
Stuart Davis, Hot
Still Scape for
Six Colors 7th
avenue style

4. Fine Art
• Painting, sculpture and some architecture, art
which have no practical function and are
valued in terms of the visual pleasure they
provide of their success in communicating
ideas or feelings.
Georgia O’Keefe,
Calla Lilies with Red Anemone
This is an example of Fine Art.

5. Applied Arts
• Most often used to describe the design or
decoration of functional objects to make them
pleasing to the eye.
This egg holder is an example of Applied Art.
What are some other examples?

6. Aesthetics
• A branch of philosophy concerned with
identifying the criteria that are used to
understand, judge, and defend judgments
about works of art.

7. Criteria: Visual Vocabulary of Art
• When we look at artwork critically we look for
specific criteria. We use the in order to
understand, judge, and support your personal
decisions about a variety of visual art forms.
(page, 17)
• These are also called Standards of judgment
• Ask yourself these questions: What will you
use to make judgments? How will you support
those decisions.

8. Criteria
• We will build on our understanding of Criteria
once we cover the elements and principles of
design.

9. Vocabulary
• This chapter also covers the purposes for
creating art. Turn to page 10 in your book and
read about why art is created. Define these
terms: Aesthetic purpose, moral/ethics,
spirituality, history and politics.

10. Purposes For Creating Art.
• Let’s define these terms.
1.Aesthetic purposes: visual appeal, for the pleasure
it brings to those who understand and appreciate
the creative efforts of artists.
2.Morals/Ethics: depict people and behaviors that
are considered noble and good.
3.Spirituality: Religious purposes.
4.History: provide valuable information about
important people, places, and events.
5.Politics: Art that serves as a tool of persuasion, or
propaganda. Art that is used to convince people to
adopt a certain point of view, or to enhance the
power of a ruler, or political party.

11. Examples
• Look at the following images.
• What purpose for creating would you place
them in?
• Ask yourself these questions.
1.What is going on in the artwork?
2.Is it telling a story?
3.What do I notice about it right away?
4.Which of the 5 purposes would you assign it?

12. Janet Fish, Red Vase and Yellow Tulips
This is an example of Aesthetic Purposes. This painting is meant to be appealing to
the eye, and the pleasure it brings to the viewer.

13. Pieter Bruegel, The Parable of the Blind, 1568
This is an example of Moral/Ethical Purposes. Turn to page 412 and read about
the hidden meanings within this painting.

14. Giotto di Bondone, Lamentation Pieta, 1305, Fresco Scovegne Chapel Padau, Italy
This is an example of Religious Purposes. Turn to page 345 and read about the
meaning behind this painting.

15. 1801 Napoleon Crossing the Alps, Jacques-Louis David
This is an example of Historical Purposes.

16. This is an example of Political Purposes.
This poster was created by J.M. Flagg and was used
as propaganda to persuade men to join the army in 1917.

17. Art in Your Community
• Places where art can be found in your
community.
• Museums
• Galleries
• Famous
• not-so-famous

18. Why Study Art?
• Wide range of higher order thinking skills
• Clarify the problem
• Identify possible solutions
• Test each possible solution
• Select most appropriate solution
• Apply the chosen solution
• Did the solution resolve the problem?