The document provides an overview of Netflix, including its history, vision, mission, financial status, culture, management structure, operational plans, expansion efforts, and innovation. Key points include that Netflix was founded in 1997 and has grown to over 50 million subscribers globally by 2014. It has expanded from DVD rental by mail to become a leading global streaming service and creator of original content like House of Cards. The company aims to become the best global entertainment distribution service through expanding its licensing and markets worldwide.

2. Agenda
1. Introduction
2. Vision & Mission
3. SWOT Analysis
4. Products and Marketing
Strategies
5. Financial Overview
6. Culture at Netflix
7. Knowledge Management
8. Operational Plans
9. Corporate Strategies
10.Industry Forces
11. Global Management
12. Expansion
13. Innovation

3. Netflix - Introduction
● Founded in 1997
● Headquartered in Los Gatos, California
● Offered DVD Home Delivery via snail mail
● 2001 announced intention to create a VOD
business
● By the second quarter of 2014, there were
more than 50 million subscribers globally

4. Vision
● Becoming the best global entertainment distribution
service
● Licensing entertainment content around the world
● Creating markets that are accessible to filmmakers
● Helping content creators around the world to find a
global audience

5. Mission
“Our appeal and success are built on providing
the most expansive selection of DVDs; an easy
way to choose movies; and fast, free delivery”

6. SWOT Analysis

7. Products
Customers

8. Marketing Strategies
Create Ubiquity
Market a minimum viable product
Give Prospects What They Don’t Know Want
Quickly Abandon Dying Platforms
Publish and Distribute

9. Netflix Financial Status Overview

10. Netflix Financial Status Overview

11. Netflix Advertising Expenditures
As you can see, the majority of Netflix's advertising budget is
dedicated to TV advertising. They fed that if the potential
customer is already sitting in front of the TV, streaming movies
through TV is something they would interest them.

12. Netflix’s Culture
● Values are what we Value
● We are like a pro sports team
● Freedom & Responsibility
● Context, not Control
● Pay Top of Market
● Promotions & Development

13. Life at Netflix

14. Management Structure

15. Knowledge Management
● Big Data
o used to gather and analyze information for creation
of original content
● Netflix Open Source Software Center (OSS)
o repositories full of various cloud managing software
o powered through github
● Orientation of values

16. Operational Plans
● Focus on personalized recommendations
● Create more original content
● Expand and grow to international markets
● Maintain good connections with ISPs

17. BCG Matrix
Question Marks
● DVD-by-mail service
Dogs
Stars
● Streaming through 3rd party devices
○ PS4, Wii, Xbox
Cash Cows
● Streaming Services
○ national
○ international

18. Porter Five Industry Forces
Threat of New Entry
- well established brand
- some expense to enter industry
- experience needed
Overall: moderately low threat
Competitive Rivalry
- large number of competing
companies
- moderate customer loyalty
- quick industry growth
Overall: high threat
Threat of Substitution
- very easy to find an alternative product
- moderate number of buyers
Overall: moderate threat
Supplier Power
- moderate cost to switch suppliers
- moderate number of suppliers
- able to change and substitute
Overall: moderate threat
Buyer Power
- many different customers
- diversified customer base
Overall: low threat

19. Global Management
• Internet streaming media in more than 40
countries and continents like North America,
South America(Except Cuba), Denmark,
Ireland, Netherlands, Norway, Sweden, UK,
France, Switzerland, Austria, Belgium,
Germany
• More than 50M worldwide subscribers

20. Management Strategy
• Limited offer with low cost and low risk
• Collect extensive data about what people
like, structure programming and investment
around consumer behavior
• Time consuming process with lower profits

21. Expansion
• Launched in Canada in 2010
• Started expanding in Latin American
territories with content in English, Spanish
and Portuguese
• Plans of expansion in South East Asia, India
and Japan

22. Challenges
• Expansion needs scalability of database and
servers
• Cultural Exception Law in France
• Competitors worldwide: Germany has free TV
channels, Amazon Prime, HBO Online, Filmo TV
• Payment Systems for customers in Latin America
• Slower than expected subscriber growth in Europe

23. Innovation
• DVD by Mail, Partnering with DVD
manufacturers in 1997
• Stepping into Streaming in 2007
• Online Streaming, Application on consoles, Set top boxes
• Profiles for users
• Original Content

24. Original Content
• House of Cards: Viewership surged 8 times
on the release of second season
• Orange is the New Black
• Marco Polo(Upcoming)

25. Future- 5 Year Projection
Look at the bigger picture
-Francis Underwood
• Further Expansion: Probably in Spain and
Italy
• Cable Network: Lowers risk on being only
over internet
• Delivering 4K over the net

26. References
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21.

27. Thank You