Why should you invest in LEO CDP ? Purpose: Big data and AI democracy for SMEs companies Problem: Customer Analytics and Customer Personalization Solutions: CDP + CX + Personalization Engine Product demo: LEO CDP for Ecommerce and Fintech Business model: Freemium → Ecosystem → Subscription Market size: 20 billion USD in 2026 and CAGR 34.6% Differentiation: cloud-native software Go-to-market approach: Community → Free → Paid Team: 1 full-stack dev, 1 data scientist and 12,000 fans of BigDataVietnam.org Community Need 150,000 USD for scaling business (you get 20% share)

1. Why is LEO CDP ?
Author: Nguyễn Tấn Triều (Thomas)
Personal Email: trieu@leocdp.com
Business Email: contact@uspa.tech
Copyright USPA Technology Company
https://leocdp.com
https://uspa.tech

3. Doing the right things, most
companies need to setup key elements

4. The philosophy to build a data
democracy for SME companies

5. What should a data-driven company do ?

6. Use cases for data-driven business

7. Leo CDP and Digital Marketing Flow in B2B

8. Direct Competitors
1. Apache Unomi: https://unomi.apache.org
2. Count.ly: https://count.ly
3. RudderStack https://rudderstack.com
4. Posthog https://posthog.com
5. Piwik: https://piwik.pro

9. Indirect Competitors
1. Segment: https://segment.com
2. Totango: https://www.totango.com
3. Insider: https://useinsider.com
4. Tealium CDP: https://tealium.com
5. Salesforce: https://www.salesforce.com

10. My approach for LEO CDP
1) Focus on the community to build data ecosystem
https://www.bigdatavietnam.org
https://www.facebook.com/bigdatavn
The community has nearly 12,000 fans
I converted 2 fans to customers (2 paid contracts)
2) LEO CDP should be a customizable CDP technology
Open source functions: data connector and AI model algorithms
https://github.com/trieu/leo-cdp-free-edition
3) Consulting services for data-driven organization
Make profit by selling software license, data training and consulting

11. Product Positioning

12. Leo CDP can be deployed in multi-cloud

13. CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
CDP
CRM
Manage Customer Funnel is the essential
process in modern business
(2000s - 2020s)
(2020s - 2040s)

15. Customer Database
Evolution of Customer Data Management Technology
Excel
1987 - now
1990s - now
Microsoft Access
MySQL
PostgreSQL
Oracle DBMS
1999 - now
Salesforce
SAP CRM
HubSpot Sales Hub
Sugar CRM
Zoho CRM
Odoo CRM
(2014 - now)
Segment.io
Salesforce CDP
Exponea
Adobe Experience Platform
Blueshift
SAP Customer Profile
Tealium AudienceStream
Apache Unomi

16. Develop LEO CDP for every digital business need

17. How to install LEO CDP (free edition)
https://knowledge.leocdp.net/p/how-to-setup-new-software-instance-of.html
The URL of LEO CDP (free edition)
https://trieu.github.io/leo-cdp-free-edition

18. LEO CDP is not just a tech, it is the #Dataism

19. Username: demo
Password: 123456
URL: https://vnuk.leocdp.net

20. Key ideas
1. Purpose: Big data and AI democracy for SMEs companies
2. Problem: Customer Analytics and Customer Personalization
3. Solutions: CDP + CX + Personalization Engine
4. Product demo: LEO CDP for Ecommerce and Fintech
5. Business model: Freemium → Ecosystem → Subscription
6. Market size: 20 billion USD in 2026 and CAGR 34.6%
7. Differentiation: cloud-native software
8. Go-to-market approach: Community → Free → Paid
9. Team: 1 full-stack dev, 1 data scientist and 12,000 fans of
BigDataVietnam.org Community
10. Need 150,000 USD for scaling business (you get 20% share)

21. This is the intellectual property of USPA Technology Company
Are you an investor and want to build the future of technology?
Please contact me for funding this project
My email: trieu@leocdp.com
My phone: 0903122290
My Facebook: https://facebook.com/tantrieuf31