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From Dataism to
Customer Data Platform
How to think in the age of Dataism with LEO CDP ?
Presented by Trieu Nguyen (Thomas)
LinkedIn: https://www.linkedin.com/in/tantrieuf31
Facebook: https://www.facebook.com/tantrieuf31
Have you seen “The Great Hack” ?
An awesome movie about Dataism and its dark side
Key questions
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.
The first question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.
So what is Dataism ?
Source: https://www.theguardian.com/books/2016/aug/24/homo-deus-by-yuval-noah-harari-review
Dataism in daily life
Dataism in ONE picture
Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan
How can human do right actions in real World ?
The Dataism philosophy in USPA mindset
My vision to apply dataism in business
●
●
●
●
●
Recommended books for anyone who loves Dataism
The second question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
in the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.
Customer Database
The Evolution of Customer Data Management in business
Excel
CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
Customer Data Funnel and its solutions
5 primary functions of Customer Data Platform
Why is CDP ? Unify different types of customer data is hard
From Dataism to Customer Data Platform
Purpose of Customer Data Platform: Customer Classification
How LEO CDP works
Unique Scored Profile with personal contact information
Predicting Customer Lifetime Value to optimize revenue
Real-time report for all event data stream
Scoring for Segmentation & Personalization
Customer Activation at the sweet spot
The third question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.
Start here
From Dataism to Customer Data Platform
How to apply Dataism in practical business (Book Retail)
Data Observation with JavaScript Tag Code
Visual Customer Segmentation without coding and SQL
From Dataism to Customer Data Platform
From Dataism to Customer Data Platform
From Dataism to Customer Data Platform
Thank you!
facebook.com/bigdatavn
contact@uspa.tech
facebook.com/uspa.tech
linkedin.com/company/uspa-tech

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