1. Taking Health and Healing
Beyond the Boundaries of
Imagination

2. Henry Ford West
Bloomfield Hospital

3. A Competitive and Crowded Market
Beaumont POH: Medical
Independence. Twp trauma center School with
Medical Center Oakland
Univ.
McLaren:
Health Care MACOMB ST. CLAIR
IVINGSTON OAKLAND Beaumont Proton
Village
Beam Therapy
HFMH
HFWBH Center - $160M
HFWBH
HFWBH
Henry Ford WB
and Novi Medical Columbus Ctr HFBCH
HFBCH
HFMH-W
Centers Kingswood
Kingswood
Beaumont
Providence Park children s
HFH
HFH
surgery center
WASHTENAW WAYNE
Botsford HFHS Mkt Share
HFHS Mkt Share
HFHS/Consortium
Cancer Center HFWH
HFWH > 50%
> 50%
Proton Beam 30 % ~
30 % ~ 50 %
50 %
Therapy Center
CHS
10 % ~
10 % ~
5% ~
5% ~
30 %
30 %
10 %
10 %
< 5%
< 5%

4. INDUSTRY UNDER SIEGE…
Tough times test your ability
to adapt to a changing environment!!!

5. Healthcare: Industry Under Siege
Challenges and Issues
§ Shifting Demographics / § Shrinking Pie
Aging Population § Thinning Margins and
§ Population and Demographic Reimbursement
Changes § Pay for Performance
§ Market Volatility § Bundle Payments
§ Recession § Safety Net Instability
§ High Unemployment § Competitive Insurance
§ Workforce Shortages Market
§ Rising Consumer § Rising Costs
Expectations and Demands § Increasing Uninsured
§ Globalization (Med. Tourism) § Healthcare Reform

7. If you don t like change,
you are going to like
irrelevance even less
General Eric Shinseki

8. Doing more of what you are
already doing and expecting
a different result is a sign of
insanity.
Albert Einstein

9. Executing the Right Strategies:
HF WEST BLOOMFIELD HOSPITAL
Successfully building and opening a $360-million world-class hospital in one of
the nation's worst recessions took a lot of
Strategic Direction and Zero Gravity Thinking
Key Success Factors
§ Understand, Evaluate and Develop a plan for Oakland County / Extended NW Region
§ Hiring a CEO from outside of the healthcare industry
§ Facility Design – healing environment and wellness focus
§ Creating community engagement and buzz
§ Building a Talent Based Organization
§ Early development of clinical priorities and program direction
§ Establishing market presence
§ Strong medical staff development
• Custom Experiences: Clinical, Wellness & Service excellence; and Concierge Services
§ Unleashing an Entrepreneurial Spirit

11. We believe that in addition to a physical,
architectural blueprint, we need to define an
experience blueprint that allows us to
understand the vision for the ideal customer
experience. An Experience Blueprint is the
rallying cry that unites oncology and
cardiology, nurses and physicians, the
patient and the organization around a
common, inspirational vision for the
Henry Ford experience

12. The Experience Blueprint
§ We believe that you have
to create memorable,
signature moments, or hot
spots, in the customer
experience that
communicate the Henry
Ford Health System brand:
what you stand for and
what s important to you.

14. Community Center for Well-Being
Respect for High
People The 4 Filters: Performance
1st – Quality & Safety
2nd – Compassionate Care
3rd – Memorable
Experiences
4th - Efficiency
PATIENTS & FAMILIES
COMMUNITY
Health Healing
Wellbeing
Learning & Engaged
Continuous Innovation Workforce
Improvement
Social
Conscience
Our Values
Taking health and healing beyond the boundaries of
imagination

15. A healing orientation with a patient-centered
approach that engages the mind,
spirit and body:
§ Is committed to the practice of
best medicine, whether its origins
are conventional or integrative
§ Neither rejects conventional
medicine nor uncritically accepts
integrative practices
§ Recognizes that good medicine must always be based
on good science that is inquiry driven and open to new
paradigms

16. ALTERNATIVE
MEDICINE TOP
A WELLNESS DOCTORS
CENTER BREAKTHROUGH
PROCEDURES
What links everything together?
HENRY FORD RESORT-LEVEL
MEDICAL GROUP CARE
Healthy food HEALTH PRODUCTS
STORE

17. The Nation s First Culinary
Institute for Healthcare

18. Building
The
Building

19. An Incubator for Distinction
§ Leadership in Energy and Environmental
Design (LEED) certification by the U.S.
Green Building Council
§ 180 acres of woodlands
and wetlands
§ Green roof and
green thumb

48. Imagine. …
Skill/Knowledge
65
50
70%
45
35
60
25
40
55
30 35
50
30%
55
65
75
60
45
70
Teachables
Talent
Unteachables

49. BY DESIGN –— WORLD CLASS/BEST PRACTICE ORGANIZATION
Sustained Talent-Based
Excellence OrganizationSM
(SE) (TBO )
SM
8-10 Vision
8-10
VALUES
Mission
Customer High Performance
Advocacy Culture
(CA) (HPC)
8-10 8-10