SlideShare ist ein Scribd-Unternehmen logo
1 von 5
Downloaden Sie, um offline zu lesen
MARKETING
Prepared by
RAVNEET KAUR
MEANING OF MARKET
• A place
– where goods are purchased and sold for example-
vegetable market, cloth market, fruit market etc.
– where actual buyers and sellers meet to effect
purchases and sales.
• But it does not refer to any particular
geographical meeting place of buyers and
sellers-by mail, telephone or other means of
communication.
MEANING OF MARKETING
• A process which carries goods from producer to
ultimate consumer.
• Marketing bridges the gap between consumer
and producer.
• Involve all the activities involved in the creation
of place, time and possession utilities’.
• Concerned with handling and transportation of
goods from the point of production to the point
of consumption.
FEATURES OF MARKETING
1. Customer focus
2. Customer satisfaction
3. Objective-oriented
4. Marketing is both art and science
5. Continuous and regular activity
6. Exchange process
7. Marketing environment
8. Marketing mix
9. Integrated approach
10.Commercial and non-commercial organizations
11.Precedes and follows production
THANK YOU

Weitere ähnliche Inhalte

Was ist angesagt?

REASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COSTREASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COSTCCSHAU HISAR
 
Wholseller and logistic new
Wholseller and logistic newWholseller and logistic new
Wholseller and logistic new1vimal1
 
Chamber trade sweden sw colombia sector specific information
Chamber trade sweden sw colombia sector specific informationChamber trade sweden sw colombia sector specific information
Chamber trade sweden sw colombia sector specific informationProColombia
 
Ron Strolic organic marketing barriers
Ron Strolic organic marketing barriersRon Strolic organic marketing barriers
Ron Strolic organic marketing barrierstinadora
 
Designing of packaging materials for international market
Designing of packaging materials for international marketDesigning of packaging materials for international market
Designing of packaging materials for international marketMegha BHardwaj
 
Information on Ban on Expanded Polystyrene Food Service Ware and Packing Peanuts
Information on Ban on Expanded Polystyrene Food Service Ware and Packing PeanutsInformation on Ban on Expanded Polystyrene Food Service Ware and Packing Peanuts
Information on Ban on Expanded Polystyrene Food Service Ware and Packing PeanutsRecycling and Resource Management Division
 
B4 fn experiences of tftgr project
B4 fn   experiences of tftgr projectB4 fn   experiences of tftgr project
B4 fn experiences of tftgr projectManinder12
 
Markets for Native Fruit Diversity - Experiences of the TFTGR Project
Markets for Native Fruit Diversity - Experiences of the TFTGR ProjectMarkets for Native Fruit Diversity - Experiences of the TFTGR Project
Markets for Native Fruit Diversity - Experiences of the TFTGR ProjectHugo Lamers
 
Questionaire bakery
Questionaire bakeryQuestionaire bakery
Questionaire bakery9416439934
 
Recommendation on effective biodiversity criteria and policies for standards ...
Recommendation on effective biodiversity criteria and policies for standards ...Recommendation on effective biodiversity criteria and policies for standards ...
Recommendation on effective biodiversity criteria and policies for standards ...Francois Stepman
 
Packagingandthevaluechain ol
Packagingandthevaluechain olPackagingandthevaluechain ol
Packagingandthevaluechain olECR Community
 
How to protect your pharmaceuticals against counterfeits?
How to protect your pharmaceuticals against counterfeits?How to protect your pharmaceuticals against counterfeits?
How to protect your pharmaceuticals against counterfeits?Michael Pilastro
 
Packaging guidelines for Fashion
Packaging guidelines for FashionPackaging guidelines for Fashion
Packaging guidelines for FashionPaytm
 
The role of packaging in the supply chain
The role of packaging in the supply chainThe role of packaging in the supply chain
The role of packaging in the supply chainKobus van Eeden
 

Was ist angesagt? (20)

REASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COSTREASONS OF HIGH MARKETING COST
REASONS OF HIGH MARKETING COST
 
Wholseller and logistic new
Wholseller and logistic newWholseller and logistic new
Wholseller and logistic new
 
Chamber trade sweden sw colombia sector specific information
Chamber trade sweden sw colombia sector specific informationChamber trade sweden sw colombia sector specific information
Chamber trade sweden sw colombia sector specific information
 
Ron Strolic organic marketing barriers
Ron Strolic organic marketing barriersRon Strolic organic marketing barriers
Ron Strolic organic marketing barriers
 
Overview of relevant guidelines, including on labelling
Overview of relevant guidelines, including on labellingOverview of relevant guidelines, including on labelling
Overview of relevant guidelines, including on labelling
 
Designing of packaging materials for international market
Designing of packaging materials for international marketDesigning of packaging materials for international market
Designing of packaging materials for international market
 
Information on Ban on Expanded Polystyrene Food Service Ware and Packing Peanuts
Information on Ban on Expanded Polystyrene Food Service Ware and Packing PeanutsInformation on Ban on Expanded Polystyrene Food Service Ware and Packing Peanuts
Information on Ban on Expanded Polystyrene Food Service Ware and Packing Peanuts
 
Montgomery County’s Ban on Polystyrene
Montgomery County’s Ban on PolystyreneMontgomery County’s Ban on Polystyrene
Montgomery County’s Ban on Polystyrene
 
B4 fn experiences of tftgr project
B4 fn   experiences of tftgr projectB4 fn   experiences of tftgr project
B4 fn experiences of tftgr project
 
Markets for Native Fruit Diversity - Experiences of the TFTGR Project
Markets for Native Fruit Diversity - Experiences of the TFTGR ProjectMarkets for Native Fruit Diversity - Experiences of the TFTGR Project
Markets for Native Fruit Diversity - Experiences of the TFTGR Project
 
Questionaire bakery
Questionaire bakeryQuestionaire bakery
Questionaire bakery
 
Recommendation on effective biodiversity criteria and policies for standards ...
Recommendation on effective biodiversity criteria and policies for standards ...Recommendation on effective biodiversity criteria and policies for standards ...
Recommendation on effective biodiversity criteria and policies for standards ...
 
Presentation1
Presentation1Presentation1
Presentation1
 
Agrimarketing Flow
Agrimarketing FlowAgrimarketing Flow
Agrimarketing Flow
 
Traceability
TraceabilityTraceability
Traceability
 
Logistical packaging
Logistical packagingLogistical packaging
Logistical packaging
 
Packagingandthevaluechain ol
Packagingandthevaluechain olPackagingandthevaluechain ol
Packagingandthevaluechain ol
 
How to protect your pharmaceuticals against counterfeits?
How to protect your pharmaceuticals against counterfeits?How to protect your pharmaceuticals against counterfeits?
How to protect your pharmaceuticals against counterfeits?
 
Packaging guidelines for Fashion
Packaging guidelines for FashionPackaging guidelines for Fashion
Packaging guidelines for Fashion
 
The role of packaging in the supply chain
The role of packaging in the supply chainThe role of packaging in the supply chain
The role of packaging in the supply chain
 

Ähnlich wie MARKET, MARKETING & ITS FEATURES

agricultural marketing - by Priya Priyadarshini
agricultural marketing - by Priya Priyadarshiniagricultural marketing - by Priya Priyadarshini
agricultural marketing - by Priya PriyadarshiniPriya priyadarshini
 
Agriculture produce marketing
Agriculture produce marketingAgriculture produce marketing
Agriculture produce marketingImran Sarker
 
Classification and characteristics of agricultural market
Classification and characteristics of agricultural marketClassification and characteristics of agricultural market
Classification and characteristics of agricultural marketSourav Rout
 
non-storeretailing-151030094859-lva1-app6891.pptx
non-storeretailing-151030094859-lva1-app6891.pptxnon-storeretailing-151030094859-lva1-app6891.pptx
non-storeretailing-151030094859-lva1-app6891.pptxgururaj101143
 
Agricultural marketing lecture notes 1
Agricultural marketing lecture notes 1Agricultural marketing lecture notes 1
Agricultural marketing lecture notes 1Dr Sathaiah Manimuthu
 
Lecture on Agri-Marketing-An Introduction.ppt
Lecture on Agri-Marketing-An Introduction.pptLecture on Agri-Marketing-An Introduction.ppt
Lecture on Agri-Marketing-An Introduction.pptAliRajpoot69
 
DISTRIBUTION MANAGEMENT - Introduction to Distribution and its origin
DISTRIBUTION MANAGEMENT - Introduction to Distribution and its originDISTRIBUTION MANAGEMENT - Introduction to Distribution and its origin
DISTRIBUTION MANAGEMENT - Introduction to Distribution and its originAlfredo Toledo
 
Marketing management unit i - concept
Marketing management unit i - conceptMarketing management unit i - concept
Marketing management unit i - conceptannaimba
 
Retail marketing-RETAIL SCENARIO AT MINI METRO CITY
Retail marketing-RETAIL SCENARIO AT MINI METRO CITYRetail marketing-RETAIL SCENARIO AT MINI METRO CITY
Retail marketing-RETAIL SCENARIO AT MINI METRO CITYDeepali Shirgaonkar
 
Horticultural crop marketing through modern techniques and approaches
Horticultural crop marketing through modern techniques and approaches Horticultural crop marketing through modern techniques and approaches
Horticultural crop marketing through modern techniques and approaches Touhid Reza Shawon
 
Marketing channels
Marketing channelsMarketing channels
Marketing channelsKavi Priya J
 
MGT2306-MARKETING-MANAGEMENT LESSON 8
MGT2306-MARKETING-MANAGEMENT LESSON 8MGT2306-MARKETING-MANAGEMENT LESSON 8
MGT2306-MARKETING-MANAGEMENT LESSON 8Jacqueline Quek
 

Ähnlich wie MARKET, MARKETING & ITS FEATURES (20)

agricultural marketing - by Priya Priyadarshini
agricultural marketing - by Priya Priyadarshiniagricultural marketing - by Priya Priyadarshini
agricultural marketing - by Priya Priyadarshini
 
Agriculture produce marketing
Agriculture produce marketingAgriculture produce marketing
Agriculture produce marketing
 
Classification and characteristics of agricultural market
Classification and characteristics of agricultural marketClassification and characteristics of agricultural market
Classification and characteristics of agricultural market
 
non-storeretailing-151030094859-lva1-app6891.pptx
non-storeretailing-151030094859-lva1-app6891.pptxnon-storeretailing-151030094859-lva1-app6891.pptx
non-storeretailing-151030094859-lva1-app6891.pptx
 
Agricultural marketing lecture notes 1
Agricultural marketing lecture notes 1Agricultural marketing lecture notes 1
Agricultural marketing lecture notes 1
 
Lecture on Agri-Marketing-An Introduction.ppt
Lecture on Agri-Marketing-An Introduction.pptLecture on Agri-Marketing-An Introduction.ppt
Lecture on Agri-Marketing-An Introduction.ppt
 
Fish marketing
Fish marketingFish marketing
Fish marketing
 
DISTRIBUTION MANAGEMENT - Introduction to Distribution and its origin
DISTRIBUTION MANAGEMENT - Introduction to Distribution and its originDISTRIBUTION MANAGEMENT - Introduction to Distribution and its origin
DISTRIBUTION MANAGEMENT - Introduction to Distribution and its origin
 
Marketing management unit i - concept
Marketing management unit i - conceptMarketing management unit i - concept
Marketing management unit i - concept
 
Cmarketing chapter 1
Cmarketing chapter 1Cmarketing chapter 1
Cmarketing chapter 1
 
Retail marketing-RETAIL SCENARIO AT MINI METRO CITY
Retail marketing-RETAIL SCENARIO AT MINI METRO CITYRetail marketing-RETAIL SCENARIO AT MINI METRO CITY
Retail marketing-RETAIL SCENARIO AT MINI METRO CITY
 
Markets
MarketsMarkets
Markets
 
Horticultural crop marketing through modern techniques and approaches
Horticultural crop marketing through modern techniques and approaches Horticultural crop marketing through modern techniques and approaches
Horticultural crop marketing through modern techniques and approaches
 
MODERN MARKETING
 MODERN MARKETING  MODERN MARKETING
MODERN MARKETING
 
Agricuktur market
Agricuktur marketAgricuktur market
Agricuktur market
 
Agricultural marketing
Agricultural marketingAgricultural marketing
Agricultural marketing
 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
 
MGT2306-MARKETING-MANAGEMENT LESSON 8
MGT2306-MARKETING-MANAGEMENT LESSON 8MGT2306-MARKETING-MANAGEMENT LESSON 8
MGT2306-MARKETING-MANAGEMENT LESSON 8
 
BASICS OF MARKETING
BASICS OF MARKETING BASICS OF MARKETING
BASICS OF MARKETING
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 

Mehr von Dr. Ravneet Kaur

Stages of consumer buying behaviour
Stages of consumer buying behaviourStages of consumer buying behaviour
Stages of consumer buying behaviourDr. Ravneet Kaur
 
Meaning of management accounting & it objectives
Meaning of management accounting & it objectivesMeaning of management accounting & it objectives
Meaning of management accounting & it objectivesDr. Ravneet Kaur
 
Installation of management accounting system
Installation of management accounting system Installation of management accounting system
Installation of management accounting system Dr. Ravneet Kaur
 
General principles of good reporting systems
General principles of good reporting systemsGeneral principles of good reporting systems
General principles of good reporting systemsDr. Ravneet Kaur
 
Features of management accounting
Features of management accountingFeatures of management accounting
Features of management accountingDr. Ravneet Kaur
 
IMPORTANCE OF INTERNATIONAL BUSINESS
IMPORTANCE OF INTERNATIONAL BUSINESSIMPORTANCE OF INTERNATIONAL BUSINESS
IMPORTANCE OF INTERNATIONAL BUSINESSDr. Ravneet Kaur
 
STAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESSSTAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESSDr. Ravneet Kaur
 
Advantages and disadvantages of INTERNATIONAL BUSINESS
Advantages and disadvantages of INTERNATIONAL BUSINESSAdvantages and disadvantages of INTERNATIONAL BUSINESS
Advantages and disadvantages of INTERNATIONAL BUSINESSDr. Ravneet Kaur
 
Centralisation & decentralisation
Centralisation & decentralisationCentralisation & decentralisation
Centralisation & decentralisationDr. Ravneet Kaur
 
Division of work and authority & responsibility
Division of work and authority & responsibilityDivision of work and authority & responsibility
Division of work and authority & responsibilityDr. Ravneet Kaur
 
Discipline ; unity of command
Discipline ; unity of commandDiscipline ; unity of command
Discipline ; unity of commandDr. Ravneet Kaur
 
Henri fayol's principles of management
Henri fayol's principles of managementHenri fayol's principles of management
Henri fayol's principles of managementDr. Ravneet Kaur
 

Mehr von Dr. Ravneet Kaur (20)

Stages of consumer buying behaviour
Stages of consumer buying behaviourStages of consumer buying behaviour
Stages of consumer buying behaviour
 
Direct taxes
Direct taxesDirect taxes
Direct taxes
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Meaning of management accounting & it objectives
Meaning of management accounting & it objectivesMeaning of management accounting & it objectives
Meaning of management accounting & it objectives
 
Management reporting
Management reportingManagement reporting
Management reporting
 
Installation of management accounting system
Installation of management accounting system Installation of management accounting system
Installation of management accounting system
 
General principles of good reporting systems
General principles of good reporting systemsGeneral principles of good reporting systems
General principles of good reporting systems
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Features of management accounting
Features of management accountingFeatures of management accounting
Features of management accounting
 
IMPORTANCE OF INTERNATIONAL BUSINESS
IMPORTANCE OF INTERNATIONAL BUSINESSIMPORTANCE OF INTERNATIONAL BUSINESS
IMPORTANCE OF INTERNATIONAL BUSINESS
 
STAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESSSTAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESS
 
Features of globalisation
Features of globalisationFeatures of globalisation
Features of globalisation
 
Advantages and disadvantages of INTERNATIONAL BUSINESS
Advantages and disadvantages of INTERNATIONAL BUSINESSAdvantages and disadvantages of INTERNATIONAL BUSINESS
Advantages and disadvantages of INTERNATIONAL BUSINESS
 
Ud & si
Ud & siUd & si
Ud & si
 
Centralisation & decentralisation
Centralisation & decentralisationCentralisation & decentralisation
Centralisation & decentralisation
 
Division of work and authority & responsibility
Division of work and authority & responsibilityDivision of work and authority & responsibility
Division of work and authority & responsibility
 
Discipline ; unity of command
Discipline ; unity of commandDiscipline ; unity of command
Discipline ; unity of command
 
Prof ravneet kaur
Prof ravneet kaurProf ravneet kaur
Prof ravneet kaur
 
Henri fayol's principles of management
Henri fayol's principles of managementHenri fayol's principles of management
Henri fayol's principles of management
 
Corona virus
Corona virusCorona virus
Corona virus
 

Kürzlich hochgeladen

DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 

Kürzlich hochgeladen (20)

DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 

MARKET, MARKETING & ITS FEATURES

  • 2. MEANING OF MARKET • A place – where goods are purchased and sold for example- vegetable market, cloth market, fruit market etc. – where actual buyers and sellers meet to effect purchases and sales. • But it does not refer to any particular geographical meeting place of buyers and sellers-by mail, telephone or other means of communication.
  • 3. MEANING OF MARKETING • A process which carries goods from producer to ultimate consumer. • Marketing bridges the gap between consumer and producer. • Involve all the activities involved in the creation of place, time and possession utilities’. • Concerned with handling and transportation of goods from the point of production to the point of consumption.
  • 4. FEATURES OF MARKETING 1. Customer focus 2. Customer satisfaction 3. Objective-oriented 4. Marketing is both art and science 5. Continuous and regular activity 6. Exchange process 7. Marketing environment 8. Marketing mix 9. Integrated approach 10.Commercial and non-commercial organizations 11.Precedes and follows production