1. Tamanna Akhtar Candidate number: 4669

2. In what ways does your media Product use, develop or challenge Forms and conventions of real media products?

5. Entertainment: The Young Mayor of Tower Hamlets This story represents young people as being very: Competitive Articulate Intelligent Interested in politics Determined to make changes and improve the borough

6. Boris Johnson interview: unemployment The young are represented in this news cast as being deeply affected by the high rates of unemployment. We also wanted to break the stereotype of the young not caring about unemployment The mayor is represented as dedicated to helping those in need by offering advice.

7. Food review The young in this news story are represented as being interested in cultural differences and new experiences in food The young are also represented as needing a rest from the stress’ of studying, so food is usually one way to release this stress.

8. X-factor This story would represent celebrity hopefuls- with the desire to perhaps one day become famous We also represented how the young are optimistic and desire to achieve more.

10. Radio 1 BBC Radio 1 is a British national radio station operated by the BBC Radio 1 specializes in current popular music and chart hits throughout the day Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock or interviews. It is aimed primarily at the 15–29 age group.

13. Who would be the audience and why?

14. Our audience To find a suitable audience for our radio station we carried out questionnaires that will show us the general pattern in the use of radio. We focused on peoples age, gender, geographic location, news interest and the time of day they would like to listen to the radio and how these factors affected their radio experience.

15. Our results We found that in general people aged 16-21 were least likely to listen to the radio. People aged 55+ were most likely to tune into radio.

16. On average women were more likely to listen to the radio than men. People from East London listen to the radio the least out of people from West London, South London, and North London.

17. Decision time: who would be our audience? Looking at our results we found that young people and people from East London were least likely to listen to the radio. Although women did listen to the radio station more, we did not want to exclude both genders so our radio station is for both sexes.

18. Our results showed that students prefer to listen to the radio during the weekdays. Students also preferred to listen to the radio more during the evening. Taking the results into consideration we decided to air our radio station every week day at 6pm.

19. To find out what topics interested young people, we carried out a questionnaire asking 100 people about their news interest and what they would prefer to listen to on the radio. Results showed young people preferred listening to music on the radio. They also like the idea of listening to interviews with special guests, live studio chat and general advice on personal or educational matters.

20. Having reviewed the results from the questionnaires we decided on our main aims of our radio station: Provide a variety of music Provide a news update every hour Provide the latest gossip Provide reviews on places i.e. reviews on local restaurants, films, books etc. Give advice to students on educational or personal matters with our live studio chat Bring in special guests and interviews

21. How did you attract/address your audience?

23. For example we discussed issues to do with unemployment

26. Technology has allowed people to become producers as well as consumers and it has been able to reach more people around the world.

27. Digital Audio Broadcasting (DAB) Digital Audio Broadcasting (DAB) is a digital radio technology for broadcasting radio stations DAB offers more stations in the same broadcast spectrum than analogue FM radio. It is more robust towards noise and multipath fading that is a common problem in mobile reception.

28. Digital versus Analogue Compares the two ways sound is recorded and stored A digital system is a data technology that uses discrete (discontinuous) values. non-digital (or analogue) systems use a continuous range of values to display information.

31. Transmissions cost

32. Compatibility

34. More stations

35. Reception quality

36. Less pirate interference

37. Variable bandwidthParallel medium Is a medium which allows you to access technology whilst performing other tasks for e.g. you could listen to the radio while washing the dishes.

40. Future! Technology is always developing to improve our lifestyles. The future looks bright as many more breakthroughs of technology is yet to come!

41. What do you feel you have learnt in the progression from it to the full product?

42. Looking back.. I have developed many knew skills during this preliminary task, my knowledge and understanding on issues concerning the mass media and radio has also developed. I have learnt new media terminologies such as parallel medium, convergence etc. My understanding on how radio stations and mass media in general function has also grown.