Digital Transformation strategy for an upcoming multi-super-speciality hospital in Central Inda - Telehealth and Medical tourism concept. The road map contains the project plan & actives, pricing along with the digital interventions actions

1. Roadmap Plan – Jamdar Hospital
Ajax Medical Training – Jabalpur, Madhya Pradesh
Feb
Jan
Nov - Dec
Oct - Nov Mar
GTM - Strategy
• Market Research & Opportunity Assessment
• Primary Research & In-dept Interviews via
online/face2face
• Competitors / Industry / SWOT - Analysis
PR & Marketing
• PR Strategy focusing on public & competitor
reviews & Content creation
• Tie-ups with corporates, schools and other
• Organize free health medical camps
Recruitment & Training the Staff
• Recruitment
• Training of internal team
• Training of HR & Admin
• Soft skills for ‘WoW’ patient care experience
Website – App Development
• Have a user friendly, mobile
responsive app and website
• Site should open in less than 2 sec
• SEO Strategy – services, location &
contacts are easy to find
Launch
• Finalizing the content
• Marketing Activities – Digital and
other IMC
• Hospital Inaugurations

2. Have a clearly defined
product roadmap for
your healthcare
company’s website
Have a well
documented SEO
strategy to be
found online
A robust social
media strategy for
your healthcare
business
A strategy to request
customer reviews &
post them online
A strategy to get
feedback from
your patients
Roadmap Basics
A high-level summary
A strategy to
standardize your
branding message
across the
company Ajax Medical Training – Jabalpur, Madhya Pradesh

3. Activity Sub Activity Band I Band II Band III
Market
Research
2.50 - 3.00 Lakhs
Min Primary Research
6.00 - 8.00 Lakhs
With Primary
Research
12.00 – 15.00 Lakhs
Full GTM Strategy
Development~ Website 0.75 – 1.00 Lakhs 1.25 – 2.50 Lakhs 3.00 – 3.50 Lakhs
App 1.00 - 2.00 Lakhs 3.00 – 4.00 Lakhs 5.00 – 6.00 Lakhs
Marketing Depending on the Medium and
Reach – Various medium could
be:
1. Social media
2. PR Agency
3. Tie-Ups with Partners
4. Health camps… etc.,
Will take three – four quotations for each campaign or activity from the vendors.
Will discuss internally with your team and choose the most suitable vendor.
Training Ajax can handle the training for the staffs – Training of internal team, HR & Admin &
Customer experience. (commercials based on the training and no. of participants)
Description Ajax Consultancy
Charges
Monthly Charges 1.70 LPM
Infrastructure and Admin 0.25 LPM
Total Commercials for SC 1.95 LPM
Tentative Commercials:
Ajax Services Charges:
Ajax Medical Training – Jabalpur, Madhya Pradesh
* Note – Taxes extra
*Note – Taxes extra
~ Development – Will be stage wise, starting from BAND 1: For both Website & APP,
subsequently the further development will be in band II and band III

4. Web and APP Development
Requirements for Stage Developments
Sl. No Description Options / Discussion outputs
1. How big is your app? & Platform ? Size: Small | Medium | Large ; Platform: Android | IOS | Windows | Hybrid
2. What level of UI would you like? MVP | Basic | Polished or Stock/Template UI | Custom branded UI | Animated UI | Game
Animations
3. Users & Accounts Email / Password | Facebook | Twitter | User Invitation | Subdomain | Custom Domain-
Sign Ups
4. User Generated Content Dashboard | Activity Feed | File Loading | User Profiles | Transaction Emails | Tags | Rating
& Reviews | Free Text Searching | Audio / Video Processing
5. Dates & Locations Calendaring | Display of Map data | Bookings
6. Social & Engagement Messaging | Forums & Comments | Social Sharing | Push to open graphs
7. Billing & eCommerce Subscription plans | Payment Processing | Shopping Cart | User Marketplace | Product
Management
8. Admin, Feedback & Analytics CMS Integration | User Admin Pages | Moderation / Content Approval | Intercom | Usage
analytics | Crash Reporting | Performance Monitoring | Multilingual support
9. External APIs and Integrations Connect to one or more third party services | An API for others to integrate with your app
| SMS Messaging | Phone number masking
10. Security SSL Certificate based Security | DoS protection | Two Factor Authentication
11. Number of Screens on APP 1 – 6 | 7 – 12 | 13 – 20 | 21+
12. Where to save your application data? MySQL, Mongo DB | An existing database | Cloud DatabaseAjax Medical Training – Jabalpur, Madhya Pradesh

5. Web and APP Structures & Features
Features Selection
Ajax Medical Training – Jabalpur, Madhya Pradesh