Manchester United: Few Facts Why India Initiative by Man Utd in India MUSS in Mumbai Manchester United Cafe bars Manchester United Franchises

1. INDIA- An Emerging Market for
Manchester United

2. Few Facts
Few Facts
• Richest Club in the History:
– Owner: Glazer Family
– Value: 2235 million USD (Indian Currency- Rs. 12,516 crore)
– Revenue: 532 million USD (Indian Currency- Rs. 30 crore)
• Fan Following: (2011-2012)
– Over the World: 659 million (65.9 crore)
– In Asia: 325 million (32.5 crore)
– In India : 20 million (2 crore)

3. Why India Few Facts
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Expanding Business
Large Demographic – 30 % of population (15-25 age group) {3.6 crore}
Out of 3.6 crore around 1.5 crore are Manchester United fans.
35 crore of them are cricket followers.
IPL has been a huge success
Hence, it plays a major role for entering the Indian Market.

4. Initiative by Man Utd in India
• Manchester United Academy:
• Mumbai
• Manchester United CafeBar:
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New Delhi & Gurgaon
3 in Mumbai
1 in Goa
1 in Pune
1 in Bengalure
• Manchester United Merchandise Outlets:
• Metro Cities

5. Manchester United Soccer SchoolMumbai
• Inspired by Elite Academy
which gave players likeBechkam, Giggs, Scholes
• ‘Learn to play the UNITED WAY’
• Started in January 2012
• Rs. 12,600 for 10 coaching
lessons
• 300 kids/youths have already
been coached
• Playing turf cost is borne by
Manchester United
• The ground renovation cost is
born by FIFA.

6. Manchester United- Café Bar
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In 2010 – 1 Café
In 2011 – 3 Café
In 2012 – 8 Café
In collaboration with Mirah
Hospitality Group.
• The brand demands an
investment of Rs 2.5 crore
with minimum area of 3,500
sq. f for each café.

7. Manchester United- Franchise Outlets
• MU FC has tied with Indus
League Clothing Ltd to set up
exclusive Manchester United
showrooms.
• Indus League Clothing Ltd is
part of Future Group.
• Tie-up of 5 crore has been
done with both the parties.
• Store will have authentic
jersey, kits etc.

8. Other Clubs: Venturing into Indian
Market
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Liverpool
FC Barcelona
Real Madrid
Blackburn Rovers
Bayern Munich