Our social media marketing mini-boot camp presentation. Content, strategy, website, digital marketing, integration and much more!

1. SocialMediaandDigitalMarketing
Multi-AwardWinningAgency
/TalkingFinger @TalkingFinger

2. Social Media Mini
Boot Camp
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@talkingfinger

3. Social Media Marketing
Leveraging the Social Networks

4. SYNERGY
No Longer Can You Survive On One
Advertising or Marketing Initiative or
Platform.
With Leaps in Technology, Expectations of
Prospects and Clients, and Social
Interconnectivity, We Must Have Multiple
Streams of
Attraction and Engagement

5. NO Ad/Marketing Should Be
Living In A Silo
SocialTraditional

6. “Traditional” “Social”
Ad/Marketing Mediums
About 14% trust About 78% trust
Rapid exposure Slow exposure
Little Engagement Full Engagement
Difficult to “Share” Based on “Sharing”
Yin-Yang of Media

7. Let “Traditional” offset social
media’s scale issue and allow
social media to engage
prospects and clients in
a RELATIONSHIP.
Balance
If You Only Use Social,
You Will Lose Marketshare
If You Only Use Traditional,
You Will Lose Marketshare

8. Social Media Marketing
The Tips and Tricks
You can thank
me later

9. Add social icons to ALL
newspaper, magazine
and printed ads,
brochures...
In fact, it should be on ALL
printed material even trade
show graphics!

10. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website
Give people multiple points of contact!
Let THEM choose how they want to connect!

12. It should also be in your email signatures

13. Choosing the RIGHT Social
Networks!
Follow These Four Steps!

14. Define Your Target Audience
Gender
Location
Education
Career/JobHobbies/Interests
Age
Never Before Could We Gather So
Much InformationAbout People!

15. What Are Your Goals?
Brand Awareness
Building Advocacy
Building Strategic Partnerships
Thought Leader/Authority
PS: INCREASED PROFITS ARE NOT A GOAL,
THEY ARE A RESULT OF SETTING GOALS!
More Customers/Clients

16. How Much Time Per Week
Can You Invest Internally?
Be Realistic!
Be Specific!
Can You Reduce Other
Ad/Marketing Initiatives?
Include ALL Personnel
That Can Contribute
How Much To
Outsource?
How Long Will It Take
To Create Content?

17. What Other Marketing Initiatives
Are In Place?
List ALL Online Assets
-Website
-Adwords
-Shopping Carts
-Enews
List ALL Traditional Assets
-Newspaper Ads
-Printed Materials
-Magazine
-Brochures/Literature
-PR Initiatives
-Trade Shows
List All Current Social Media Assets
-Facebook Pages
-Twitter
-Pinterest

18. Audience
Social Goals
Amount of Time Available
Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps
Determine Which Network
Will Work Best For You
Brief very BASIC Examples...
You have defined...

19. Broad Demographics
B2C with B2B component
Typically Central Platform due to API
75% Women
PERFECT for products
Show Your Personality
B2B with B2C Component
Thought Leader/Authority
Continuing Education
Strategic Partnerships
Young Demographics
Perfect for Products
Hashtag Search

20. People do business with people they know
Create and build personal relationships
Long term continual
engagement
What Creates ROI in Social Media?

21. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust
What Creates ROI in Social Media?

22. General Points
Do....
Take time and do it right
Show interest in and listen to
others
Be real, be yourself
Have fun!

23. General Points
Don’t...
Use platforms to shout your
message
Use auto post
programs
POORLY
Talk about yourself continually

24. It is *WHAT* You DO With
The Time That Determines
Success or Failure!
Social Media Marketing Takes Time.

25. It’s A Marathon...
...Not A Sprint

26. Creating a Social Media
Marketing Strategy

27. The Calendar

28. Immediate Actions: Assess Each Quarter
Monthly Actions
Long Term
InitiativesORGANIZATION=SUCCESS!

29. Content Calendar

30. Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language
of the Social Network you are Posting
to!
Twitter: Succinct, Use Hashtags, Links
Facebook: Extrapolate a Bit, Ask Opinion
LinkedIn: Be factual, Concise, Thought
Leader

31. CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off the wall
Contradictory
ASK QUESTIONS!

32. Helpful? Content that offers tips or valuable
information
Shareable? Ask yourself if would YOU share
this piece of content!
Represents Your Culture?
Capitalize on Current Events?
Wide Variety...

33. News Aggregators

34. Re-Tweets and Shares
Many times you know which other
Facebook Pages, Twitter profiles, Vines,
Pinterest Boards, Instagram accounts
etc...consistently have good content and
valuable posts.
They may be in your industry or they may be
a complement to your business so your
audience will also be interested in their
content.
Not only are you providing content, but
you are building relationships...and one
day they will
return the favor!

35. Look Around You!
How is that Made?
Employee
Spotlights
Images, Videos
A Day in the Office
New Products and
Services
Anniversaries
New Technology
Unlimited Content...

36. “What TO Wear”
Good Content Should “Dress Up” in a Variety
of Clothing!

37. Measuring the Success
Analytics

39. Use Analytics to Redefine Strategy
Analytics Tell the “Story” Of What You Post
and the Correlations Of Day, Time, Type Of
Post, Virality and Most Important...
How Your Audience Responds
to Your Content!
YOU ALSO START UNDERSTANDING
SOCIAL ROI

40. It Can Also Tell You Where Traffic
Came From
-Track Efforts of
Moving
People to
Targeted
Locations
-Nail Down What
Networks are
Working
-Increase/Decrease/Stop
Time on Efforts

42. Boosted Post on Facebook
Hyper Local Targeting
$5 Boosted Post
Results:

44. Started Promoted Pin

45. Email Marketing: Still Valuable!

46. Email Marketing
But know the ups and downs!
Email marketing is STILL a powerful way to
communicate to a receptive audience.

47. Email Marketing
-The youth (typically about under 18) do not open
emails often
-Easily blocked in spam folders
-Growing a data base
The Downs…
The Ups…
-Continual, targeted brand messaging
-Captive opt-in audience
-Most people over 25 yr old check email every day

48. Email Marketing
Do’s and Don’ts
-NEVER buy lists (with a caveat!)
-Don’t put quantity over quality!
-Don’t try and market to an audience that isn’t there
-Don’t be inconsistent with frequency!
-Don’t try and SELL something every newsletter
-Don’t ignore your analytics!
Let’s start with the don’ts…

49. Email Marketing
Do’s and Don’ts
Now for the “Do’s”…
-Create a specific calendar for creating and executing
-Create 3-5 topics (info, entertain, sales, internal news)
-Understand WHO you are reaching in the emails then
make content resonate!
-Use images as well as text for a visually appealing
newsletter
-Use a Email service (Constant Contact, MailChimp etc…)
-Read analytics!
MOST IMPORTANT: KEEP COLLECTING ADDRESSES!!

50. Websites: The Next Generation

51. Today’s websites need to be:
1. Responsive!

52. Today’s websites need to be:
2. Quicker!

53. Today’s websites need to be:
3. Optimized!

54. Today’s websites need to be:
4. Interesting!
None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.
Use bright, clear images that get the message across of “who you are and what
you do” instantly! As well, make sure image file sizes are high enough resolution
to be clear, but not too large (faster loading!)
Do not overdue text. Unless a technical site, keep language simple yet
descriptive, and as few words as you can: People tend to not read beyond a few
sentences.
NOTE: Change image file names! Use keywords in images. For example change
4324.jpg to cake.jpg (as well change any tags etc in file source)

55. Use FREE tools to assess and
adjust!
website.grader.com

56. Do it yourself!
There are some amazing template tools available to create and
maintain your own website

57. Social Integration is paramount!

58. Thank you!
Remember to us!
facebook.com/talkingfinger
Learn More, Ask Questions, Engage!