New Media vs. Traditional Media
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A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
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New Media vs. Traditional Media
- 1. How To Integrate Traditional Media New Media Talking Finger
- 2. New Media, the basics Social Networks: Facebook, Google+, Linked In Blogging/microblogging: Blogger, Word Press, Twitter Geo-Location: Foursquare, Facebook places Media Sharing: YouTube, Slideshare, Flikr Review Sites: Yelp, Trip Advisor
- 3. Traditional Media, the basics Newspapers and magazines Static web content TV/Radio Print advertising Direct mail
- 4. Yin-Yang of Media Traditional New Only 14% trust 78% trust peers Rapid exposure Slow exposure No engagement Complete engagement Relatively high cost Relatively low cost Difficult to “Share” Based on “Sharing”
- 5. Let advertising offset social mediaʼs scale issue and allow social media to bring believability back to an advertising campaign. Balance
- 6. BRANDING, however, remains the SAME!
- 7. “Prior to the internet, the last technology that had any real effect on the way people sat down and talked together was the table” -Prof. Clay Shirky
- 8. So? How do we integrate all of this together?
- 9. Add social icons to ALL newspaper and magazine ads In fact, it should be on EVERY printed material you create!
- 10. Your website needs some love too!
- 11. Add all icons to your business cards as well as their URL’s the same as your phone, email and website
- 12. Add links to your email signature
- 13. Even TV ads are going social!! Campaign created for specific Facebook page
- 14. The results after an eight week campaign Captured HUGE data and are now ENGAGED!
- 15. Integrating the social platforms together
- 16. Example: facebook to YouTube by posting
- 17. Using social plug in’s
- 18. Links to other social media! PS, note I also TWEETED the video!
- 19. Utilize new methods to entice and look “cutting edge” Use annotations with LINKS to keep them on your channel!
- 20. How do you “win” at social media?
- 21. You MUST create a strategy with goals
- 22. General PointsDo.... Show interest in and listen to others Be real, be yourself Take time and do it right Have fun!
- 23. General PointsDon’t... Use platforms to shout your message Talk about yourself continually Use auto post programs
- 25. ROI
- 26. Text
- 27. Analytical discovery is a MUST With them, you can see how many people you are connecting with, how much they share...
- 28. ...so you can see if you are doing THIS... ...or doing THIS with your investment
- 29. A basic formula for social media ROI Dollar investment in “hardware” Human investment in “time”
- 30. A basic formula for social media ROI Total sales in dollars resulting directly from efforts. RIGHT?
- 31. Maybe there is more?
- 32. How do you measure... Creating and building personal relationships People do business with people they know Long term continual engagement
- 33. Brand loyalty Brand advocacy and “cheerleaders” Trust