Brazilian Youth Today

THE BRAZILIAN YOUTH TODAY.

segunda-feira, 28 de novembro de 2011

OGRUPO

+ + +
DUDU FRAGA, PARTNER AND CEO.


THE BRAZILIAN
MINDSET USE
TO BE: “WE ARE
THE COUNTRY
OF THE
FUTURE”.


THE BRAZILIAN
MINDSET USE
TO BE: “WE ARE
THE COUNTRY
OF THE
FUTURE”.
THE BRAZILIAN
MINDESET
NOW READS:
“WE ARE THE
COUNTRY OF
THE PRESENT”.

BRAZIL IS PASSING THROUGH
SOME REVOLUTIONS


01CREATIVE REVOLUTION


NATURALLY OPEN TO THE NEW


WE ARE A YOUNG COUNTRY
YEARS OLD 1980 YEARS OLD 2000 YEARS OLD 2020
70 + 70 + 70 +
65 - 69 65 - 69 65 - 69
60 - 64 60 - 64 60 - 64
55 - 59 55 - 59 55 - 59
50 - 54 50 - 54 50 - 54
45 - 49 45 - 49 45 - 49
40 - 44 40 - 44 40 - 44
35 - 39 35 - 39 35 - 39
30 - 34 30 - 34 30 - 34
25 - 29 25 - 29 25 - 29
20 - 24 20 - 24 20 - 24
15 - 19 15 - 19 15 - 19
10 - 14 10 - 14 10 - 14
5-9 5-9 5-9
0-4 0-4 0-4

0 2 6 8 10 0 2 6 8 10 0 2 6 8 10
MILLION HABITANTS MILLION HABITANTS MILLION HABITANTS


WE ARE USED TO MINGLING


INNOVATION AND CREATIVE SOLUTIONS
THROUGH REMIX


THROUGH REMIX

CATHOLICISM
+

=
AFRICAN RELIGIONS

UMBANDA
(A TIPICALLY BRAZILIAN
RELIGION)


THROUGH REMIX

SOUL + AMERICAN FUNK

=
+ MIAMI BASS + FREESTYLE

BRAZILIAN
FUNK


THROUGH REMIX

=
TECNOBREGA

BRAZILIAN MUSIC STYLE THAT LIVES
WITHOUT BIG LABELS, WITHOUT
RECORDS STORES WITH NEW AND
ALTERNATIVE DISTRIBUTIONS AND
PRODCTIONS FORMS.


02 MIDDLE CLASS REVOLUTION


FOR THE FIRST TIME THERE IS A REAL MIDDLE
CLASS IN BRAZIL

2006 2009 2014 (FORECAST)

44% MIDDLE CLASS 51% MIDDLE CLASS 58% MIDDLE CLASS
46% LOWER CLASS 38% LOWER CLASS


YET, WE ARE TALKING ABOUT AN UNSUAL MIDDLE CLASS:
• NOT COMFORTABLE BEING MIDDLE CLASS
• NOT CONCERNED WITH POLITICS AND STUDIES


A CONSUMER-DRIVEN MIDDLE CLASS


“SNEAKERS, CARS, RESTAURANTS IN BRAZIL ARE
WORTH A LOT MORE THEN THEY REALLY ARE, THEY
ARE STATUS SYMBOLS. THAT’S WHY IT’S MORE
EXPENSIVE TO HAVE DINNER IN SÃO PAULO OR RIO
DE JANEIRO THAN NEW YORK.”
ROBERTO DA MATTA, BRAZILIAN ANTHROPOLOGIST


03 TECHNOLOGICAL REVOLUTION


BRAZILIANS ARE DISCOVERING TECHNOLOGY IN A
FAST WAY


“LAN HOUSE” IN SLUMS


SOCIAL COUNTRY
81% OF PEOPLE (WORLDWIDE)
VISIT SOME SOCIAL NETWORK.
IN BRAZIL THAT NUMBER GOES
TO 90%.
IN EUROPE, PEOPLE JOIN ON
AVERAGE 1,9 SOCIAL NETWORKS. IN
USA IT’S 2,1, IN BRAZIL 3,1.


THE BRAZILIANS ARE MIGRATING TO
SMARTPHONES


THE GOVERNMENT IS HELPING:
• BRAZILIAN GOVERNMENT’S BROADBAND PLAN.
• TAX INCENTIVES TO MANUFACTURE TABLETS IN BRAZIL.


WHAT ABOUT THE BRAZILIAN YOUTH?


GLOBALLY ENGAGED YOUTH


REALLY OPTIMISTIC YOUTH


INTERNET IS
KING OF THE
YOUTH

PHOTO BY @ TCOMPAGNONI


A GENERATION THAT IS MAKING THINGS HAPPEN, THEY
ARE NOT WAITING FOR INSTITUIONS OR BRANDS.


QUEREMOS


BRAZILIAN YOUTH IS
TECHNOLOGICAL AND ENGAGED,
AND THAT’S HOW THE BRANDS
SHOULD BE IN BRAZIL.


BOVAP


REPÚBLICA POPULAR DO CORINTHIANS


THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR


Thank you,


Brazilian Youth Today

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