CoreMedia cms and ecommerce personalization

Personalization in the Context of
CMS and E-Commerce
Delf D. Danckwerts – Solution Architect, CoreMedia
delf.danckwerts@coremedia.com
Helsinki, November 28th, 2014
© CoreMedia | 9 December 2014 | 1 www.coremedia.com

Agenda – Personalization in the Context of CMS
and E-Commerce
 Examples of Website User Experience
 Live Demonstration
 CoreMedia CMS and Adapative Personalization
 Content Management in the Context of E-Commerce
 Live Demonstration CoreMedia Studio
 Adding Inspirational Content
 Creating Dynamic Landing Page
 Creating Personalized Teasers
 Adding 3rd-Party Personalization (e.g. E-Marketing Spots)
 Recommendations for Editors
 Who is CoreMedia?
 Your Questions
© CoreMedia | 2 9 December 2014 | 2 www.coremedia.com

Increasing Relevance
1. SEO
2. Personalization
3. Multi-X

Examples of Personalization
Default
Implicit
(e.g. Click-Path)
Explicit
Geolocation (Login, Profile)

Live-Demonstration
Customer Experience

Adaptive Personalization (LiveContext)

CoreMedia CMS

CoreMedia DNA
Dynamic | Multi-Touchpoint | Information-Based | Contextual | Social

End-to-End Management and Delivery
Content Management Content Delivery
Assets Structure Layout Rendering Experiences
Article
Navigation
Teaser
Seite 2
Process

CoreMedia CMS:
Managing User 
Experience
Deliver
Manage
analyze & profile
Analytics Assets
Structure/
Layout/
Settings
target & optimize
3rd Party
e.g. Video,
CRM
UGC
recommends
Print
CoreMedia Studio
Shop


CoreMedia
Adaptive Personalization

Relevance:
Match between Users and Content
Meta
Data
Community
Opinion
Past
Performance
Rules and
Algorithms
DELIVERY
User
Profile
Content
Profile
</>
Explicit
Preference
Transition
History €
Online
Activity

Personalization Processing Pipeline
DELIVERY
User
Profile
Content
Profile
Explicit
Preference
Transition
History
Online
Activity
Tagging
Meta
Data
Community
Opinion
Past
Performance
</>
€
Dynamic Profiles
» Dynamic:
» Use content keywords
to capture user interests
» Choice of profile storage
mechanisms:
» Cookie
» Elastic Social
» Explicit Profile
» Implicit Profile
Context Sources
Personalization Processing Pipeline
.... Step N CAE
CAE Step 1 Step 2
» Pipeline Modules:
» If...then selection
» Dynamic Query Service
» 3rd Party Integration
» e.g Recommendation
Systems, Semantic Analysis
» Filtering
» Injection

Personalization Context Sources
social historical
behavioral situational
 subscriptions
 interests
 requests made
 profile status
 referrer
 device
 location
 time / date
 contributions
 reviews
 relationships
 clicks
 navigation
 search

CMS + E-Commerce = 

Transactional Commerce
Facilitating Commercial Transactions
Transactional
Commerce

Experiential Commerce
Emotional Connections That Delight, Inspire & Inform
Transactional
Experiential
Commerce

Introducing CoreMedia LiveContext
A Next-Generation Digital Engagement Application
Transactional
Commerce
Engagement
Immersive
Content
Incremental
Innovation
Experiential
Commerce
Visual

The 4th Integration Approach by CoreMedia
Blended Hybrid Delivery
① Side-by-Side
WCS WCM
② e-Commerce-Led
WCS WCM
③ WCM-Led
WCS WCM

e-Commerce-Led Blended WCM-Led
Session
Handling
Widget API’s
REST

Demonstration
Studio Usability

Studio Integrated Preview

Studio Dashboard

Studio Control Room for Collaboration

Preview of Device Classes

Preview of User Segments

Create New Article

Create Landing Page

Create Personalized Content

Integrate 3rd Party Personalized Content

Enrich Landing Page

Style Landing Page

Integration of Product Cataloge

Search for Products

Preview of Products

Create Product Teasers

Overload Product Pictures

Technical
Key Features for Personalization

Dynamic & Performant
Delivery

Clear Separation of
Assets, Structure and
Layout

Seamless Integration
of Existing Systems

Ease of Use

Who is CoreMedia?

CoreMedia
 16 Years of Partnerships
 Delivering online platforms for
leading enterprise brands across
varied industries
 Background
 Organic profitable growth
 More than 60% of all German media
Internet traffic is delivered through
CoreMedia
 Roots in Telco & Media drive
innovation and benefit customers in
other industries
97% Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems.
(TellSell Audit)
CUSTOMER RETENTION
AFTER 16 YEARS

Main Customer Segments
CoreMedia CMS has more than 300 installations worldwide.
There are more than 50 installations in the media industry.
Broadcast Media Telco Industry

CoreMedia Customers Worldwide
Cloud CMS
45 websites
70 websites
Websphere integration
Customer service
social campaign
250 editors
70,000 videos
68 countries
44 languages
3.5 billion PIs/month
2 million content objects
23.5 million PIs/month
> 100 editors
1 million visits/month
30,000 Intranet users
2.6 billion PIs/month
Set-up in 12 months
70 websites
27 countries
+50% revenue
+30% PIs/6 months
European ISP and MVNO
customer and service
226 Sites in 170 languages
10,000 editors
Interactive service
portal
850,000 PIs/hour
1.5 billion PIs/day
-30 % editing
-45 % hosting costs

Your Questions

Singapore
asia-info@coremedia.com
tel +65.6562.8866
Delf D. Danckwerts, Solution Architect, CoreMedia
delf.danckwerts@coremedia.com
Hamburg
info@coremedia.com
tel +49.40.32 55 87.0
San Francisco
usa-info@coremedia.com
tel +1.415.371.0400
London
uk-info@coremedia.com
tel +44.207.849.3317
© CoreMedia | 9 December 2014 www.coremedia.com

CoreMedia cms and ecommerce personalization

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