Golddigga A Case History

Using group online behaviour to create brand ambassadors spreading the golddigga message

HOW? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BACKGROUND

DISCOVERY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IDENTIFICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE IDEA

[object Object],[object Object],[object Object],[object Object],[object Object],CONSTRUCTION

EXECUTION 80,000 interactions on our brand page, equating to a coverage of 1.8m consumers, 20,000 of whom chose to use our branded graphics to personally identify themselves online Over 5,000 chose to become a friend of golddigga Facilitated the sale of the brand from VC ownership to Sportsworld Marketing

What do we do? Brand strategy and campaign development. A bespoke creative agency mixing market analysis with lateral thinking. Specialist in premium & challenger brands, especially in alcohol & travel.

Golddigga A Case History

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Golddigga A Case History