1. A A Simple story
told well
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2. Its not the budget it’s the idea
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3. How many things can the average
consumer remember?
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4. How many things can the average consumer remember?
( actually it really is only one according to Daniel Simons of the University of Illinois )
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5. Consumers are not
waiting for your
message.
Why is what your
saying more
important than
what they are
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looking for? 5

6. Interrupt
One message but
Intervene
nobody notices?
Disrupt
intrigue
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7. V
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8. www.t7flondon.co.uk 8

9. www.t7flondon.co.uk 9

10. Bluetooth
Semipedia
Changing
times Navigation
Handmade
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11. Bluetooth
Or just porn and spam?
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12. Semipedia
Mobile based ‘search & reward’ or
the perfect Easter Egg hunt around
www.t7flondon.co.uk your center
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13. Navigation
www.walkit.com
- Urban mapping the killer app’
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14. Handmade - for real
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15. Teenage
Golddigga
fashion
brand moved
80% of spend
from
magazine to
online in
2008
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16. Street / urban female
(core 14 to 18) fashion brand
Provincial rather than
metropolitan
Build brand credibility and widen
awareness
Communication to reflect target's
growing but changing media
consumption
Not hard to reach but hard to get
attention and respect
Go where they go
Listen to what they have to say
Offer value and experience
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17. Real world events into
digital content
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18. Merial Frontline Flea and tick treatment
Brand and need awareness
Globally managed web sites
Low budget test activity
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19. Hybrid blog / micro site approach
Photo competition driven
Third party added value
Social networked
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20. Links
www.bannerblog.com.au - best of online banner ads global
www.webbyawards.com - best of the web 2007
www.thefwa.com - best of the web pure creative
http://reallysimplecommunication.co.uk - a celebration of uncluttered
http://www.youtube.com/watch?v=oP5J4W5GQ3w&feature=related - SonyBravia Balls ad
www.walkit.com - google map mash-uphttp://en.semapedia.org - mobile barcodes
http://nudges.wordpress.com/watch-out-for-cyclists - good blog aboutthe black/white team ad
http://tinyurl.com/3ow4bm - Lawyers response to Walmart fake blog
http://tinyurl.com/4bsl4s - Article about Coke Zero fake blog
http://www.trendhunter.com/trends/nostore-shanghais-metro - Empty storeconcept for shopping centers
www.howies.co.uk - Top brand that understands online communication
www.bebo.com/golddiggaofficial - connecting with teenage girls
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www.hugyourpet.co.uk - subtle brand messages
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21. Thank you for your time
Next week, promotions!
philip@t7flondon.co.uk
Philip Slade
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