This document outlines a press campaign for Dextro Energy in August 2008. It includes examples of creative executions that were placed in various newspapers, including the Daily Star, Independent, Metro London, News of the World, Observer, Sun, and others. The campaign aimed to take advantage of news events with a portfolio of executions booked on a flexible schedule across press, online, and a microsite.

1. DEXTRO Energy
Press campaign
AUGUST 2008
PREPARED BY: AW Media
DATE: August 2008
www.awmedia.co.uk
© Creative production: t7FLondon.co.uk
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2. DEXTRO energy
Cost effective tactical campaign.
Working very closely with media
owners to deliver high impact.
A portfolio of executions to take
advantage of news events.
Spaced booked on flex
Press, online
and micro site
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4. CREATIVE EXAMPLES - PRESS
Daily Star, Fri 8th Aug 2008
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5. CREATIVE EXAMPLES - PRESS
Independent, Mon 11th Aug 2008
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6. CREATIVE EXAMPLES - PRESS
Metro London, 7th Aug Aug
Daily Star, Thu Wed 13th2008 2008
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7. CREATIVE EXAMPLES - PRESS
Sun, Tue 12th Aug 2008
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8. CREATIVE EXAMPLES - PRESS
Observer - Sport, Sun 10th Aug
Daily Star, Thu 7th Aug 2008 2008
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9. CREATIVE EXAMPLES - PRESS
Observer - Sport, Sun 17th Aug
Daily Star, Thu 7th Aug 2008 2008
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10. CREATIVE EXAMPLES - PRESS
News of the World, Sun 17th
Daily Star, Thu 7th Aug 2008Aug 2008
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11. CREATIVE EXAMPLES - PRESS
Independent, Thu 7th Aug 2008
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12. CREATIVE EXAMPLES - PRESS
Daily Star, Mon 18th Aug 2008
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13. CREATIVE EXAMPLES - PRESS
Daily Star, Tue 12th Aug 2008
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14. CREATIVE EXAMPLES - PRESS
Independent, Tue Aug 2008
Daily Star, Thu 7th12th Aug 2008
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15. CREATIVE EXAMPLES - PRESS
Daily Star, Thu 7th Aug 2008
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16. CREATIVE EXAMPLES - PRESS
Daily Star, Mon 11th Aug 2008
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17. CREATIVE EXAMPLES - PRESS
Independent, Wed Aug 2008
Daily Star, Thu 7th 13th Aug 2008
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18. CREATIVE EXAMPLES - PRESS
Independent, Mon Aug 2008
Daily Star, Thu 7th 18th Aug 2008
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19. CREATIVE EXAMPLES - PRESS
Metro London, Mon 4th Aug 2008
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20. CREATIVE EXAMPLES - PRESS
Metro London, 7th 7th Aug 2008
Daily Star, Thu Thu Aug 2008
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21. CREATIVE EXAMPLES - PRESS
Metro London, 7th 11th Aug
Daily Star, Thu MonAug 2008 2008
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22. CREATIVE EXAMPLES - PRESS
Sun, Mon 18th Aug 2008
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23. CREATIVE EXAMPLES - PRESS
Independent, Fri 8th Aug 2008
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24. Insight
Planning
Media
Creative
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