I facilitated a business modeling session for a group of remarkable developers aiming to make Amsterdam the place where you go for apps therefor called 'Appsterdam'. I taught these developers, designers and programmers to think about there business models and how they could use the business model canvas to create their own business models more easily.
2. I believe we don’t see things as
they are, we see them as we
are.
I like to be they guy to show
people what is possible so they
become even better versions of
themselves
Steven Zwerink
@szwerink
35. Definition Business Model
A business model describes how an organization
creates, delivers, and captures value (economic,
social, or other forms of value)
`
36. Why a business modeling workshop?
3. To identify the right elements of
a business model
38. “The only thing that is
not designed is nature”
Dave Kelly, IDEO
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.
39. “adaptation of means
to a preconceived end”
dictionary.com
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.
40. “transformation of
existing conditions into
preferred ones”
Herbert Simon, 1969
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.
41. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
• A business model also deserves a unique design
42. Why a business modeling workshop?
4. “Business people don’t just need to understand
designers better; they need to become designers”
Roger Martin, Rotman School of Management
43. Written by Alex Osterwalder in co-
creation with 470 co-authors
56. Key Activities Value Customer
Propositions Relationships
Key Customer
Partners Segments
Key Distribution Revenue
Costs Resources Channels Streams
Structure
images by JAM
57. Business Model Canvas
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONS SEGMENTS
DISTRIBUTION
KEY RESOURCES CHANNELS
COSTS STRUCTURE REVENUE STREAMS
images by JAM
58. Business Model Canvas
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS
DISTRIBUTION
KEY RESOURCES CHANNELS
COSTS STRUCTURE REVENUE STREAMS
59. Business Model Canvas for lbert.nl
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONS SEGMENTS
Your groceries
delivered to
you in your
KEY RESOURCES kitchen DISTIRBUTION
CHANNELS
COSTS STRUCTURE REVENUE STREAMS