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The Future Of Personal Computing and Advertising

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David Szetela
David Szetela
Business
1 of 31
The Future of “Personal Computing” and “Online Advertising” David @SzetelaClix Marketing http://szetela.me
Point 1: Velocity of Change is Accelerating (2001) 19 May 2010 2
Point 1: Velocity of Change is Accelerating (2007) 19 May 2010 3
Point 1: Velocity of Change is Accelerating (2010) 19 May 2010 4
Point 2: Direct Object Manipulation 18 May 2010 5 Pioneered by the Macintosh Helped many people become first-time computer users Commonplace in the iPhone/iPad user interface Coming to Windows-based pads soon
PPC Ramifications: Direct Object Manipulation 19 May 2010 6 Soon: create iPhone/iPad/Android “Conversion apps” Later: create “sites” that can be used without keyboard or mouse
Point 3: Voice Input and Output 18 May 2010 7 Will be next computing breakthrough Windows 7 includes very good voice recognition Apple predicted in 1987
18 May 2010 8
PPC Ramifications: Voice Input and Output 19 May 2010 9 Try Google “Click to Call” ads Try using phone numbers in ads Create an attended or automated conversion process
Point 3: Contextually Appropriate Content 19 May 2010 10 Smartphones are location-enabled (GPS) Eric Schmidt’s flowers example Huge personal-privacy implications
18 May 2010 11
PPC Ramifications: Contextually Appropriate Content 19 May 2010 12 Read my Customers Now book Start using Facebook PPC advertising Design landing pages that are geo-specific
Point 5: Ubiquitous Computing Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web." 19 May 2010 13
Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only – camera is the one in their phone. 19 May 2010 14
Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.” 19 May 2010 15
18 May 2010 16
18 May 2010 17
PPC Ramifications: Ubiquitous Cmputing 19 May 2010 18 Try Google AdWords Product Extensions ads Think about site-less conversions Get deeply into PPC display advertising: Google Content, Facebook, LinkedIn, Yelp, etc.
Product Extensions ,[object Object]
Google chooses which products to show,[object Object]
Facebook Responder Profile Report
Hyper-Target Ad/Landing Page Combinations
Targeting Roulette Players in Swanage
Roulette/Swanage Landing Page 19 May 2010 27
Blackjack/Bournemouth Landing Page 19 May 2010 28
18 May 2010 29 Download Free Copy: http://CustomersNowBook.com
18 May 2010 30 Coming in July http://PPC1Hour.com
The Future of “Personal Computing” and “Online Advertising” David @SzetelaClix Marketing http://szetela.me

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The Future Of Personal Computing and Advertising

  • 1. The Future of “Personal Computing” and “Online Advertising” David @SzetelaClix Marketing http://szetela.me
  • 2. Point 1: Velocity of Change is Accelerating (2001) 19 May 2010 2
  • 3. Point 1: Velocity of Change is Accelerating (2007) 19 May 2010 3
  • 4. Point 1: Velocity of Change is Accelerating (2010) 19 May 2010 4
  • 5. Point 2: Direct Object Manipulation 18 May 2010 5 Pioneered by the Macintosh Helped many people become first-time computer users Commonplace in the iPhone/iPad user interface Coming to Windows-based pads soon
  • 6. PPC Ramifications: Direct Object Manipulation 19 May 2010 6 Soon: create iPhone/iPad/Android “Conversion apps” Later: create “sites” that can be used without keyboard or mouse
  • 7. Point 3: Voice Input and Output 18 May 2010 7 Will be next computing breakthrough Windows 7 includes very good voice recognition Apple predicted in 1987
  • 9. PPC Ramifications: Voice Input and Output 19 May 2010 9 Try Google “Click to Call” ads Try using phone numbers in ads Create an attended or automated conversion process
  • 10. Point 3: Contextually Appropriate Content 19 May 2010 10 Smartphones are location-enabled (GPS) Eric Schmidt’s flowers example Huge personal-privacy implications
  • 12. PPC Ramifications: Contextually Appropriate Content 19 May 2010 12 Read my Customers Now book Start using Facebook PPC advertising Design landing pages that are geo-specific
  • 13. Point 5: Ubiquitous Computing Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web." 19 May 2010 13
  • 14. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only – camera is the one in their phone. 19 May 2010 14
  • 15. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.” 19 May 2010 15
  • 18. PPC Ramifications: Ubiquitous Cmputing 19 May 2010 18 Try Google AdWords Product Extensions ads Think about site-less conversions Get deeply into PPC display advertising: Google Content, Facebook, LinkedIn, Yelp, etc.
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  • 29. 18 May 2010 29 Download Free Copy: http://CustomersNowBook.com
  • 30. 18 May 2010 30 Coming in July http://PPC1Hour.com
  • 31. The Future of “Personal Computing” and “Online Advertising” David @SzetelaClix Marketing http://szetela.me