Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features. Learn how to: Easily customize your data reports with the ability to create a dashboard. Get minute-by-minute analysis of spikes and dips in chatter with time-based search. Run analytics against shortened URLs Please enjoy!

1. #SysomosMAP

2. #SysomosMAP
Agenda
• Introduction
• New User Experience
• Query Builder
• Custom Dashboards
• Time Based Search
• Link Unpacking

3. #SysomosMAP
New User Experience
• New ‘modernized’ user interface.
• Combines the new look and feel
developed for Heartbeat 2.0.
• The workflow process for MAP has
changed to meet client needs.
• Many small new features and functions
that make using MAP more intuitive.

4. New User Experience
New refreshed and
modernized look and feel.
Minimalist design.
New workflow process via
global navigation to allow
moving between MAP and
Heartbeat for those who have
both.

5. New User Experience
Temporarily hiding certain sources can help show you activity on
sources you are actually active on.
Temporarily hiding neutral sentiment allows for a better picture
of the positive or negative content.

6. New User Experience
Tool tips allow for quick glances at the numbers behind latest
activity spikes
Tool tips allow for quick glances at the numbers behind
geography spikes

7. New User Experience
A new in-app chat feature allows for easy
communication of scheduled maintenance
enhancements, and tips.
In-app chat also gives you access to 24/7
customer support.

8. New Query Builder
The new user experience also includes a
new simplified query builder.
No longer need to know the exact syntax
requirements for a complex query (i.e.
where to put quotes, brackets, capitals,
operators).
Advanced query builder is still available
for those that prefer to write queries ‘by
hand’.
Makes using MAP much easier for new
users, beginners, or casual users.
Simple
Advanced

9. #SysomosMAP
Custom Dashboards
• Part of the new MAP workflow.
• Widget based analytics can now be found
throughout MAP.
• Pinning widgets allows for custom social
reports to be built on the fly that tell a
specific story about the data.
• Custom filter options available per widget.
• Custom PDF exports allow for changing
widget titles, adding widget annotations,
and adding an executive summary.

10. Custom Dashboards
When looking at analytics
and results in MAP, each
widget has the ability to be
pinned to a dashboard for on
the fly report building.

11. Custom Dashboards
Moveable and sizeable
dashboard widgets.
Options for global override of
filters and dates for all
widgets.

12. Custom Dashboards
Each widget can be edited for
custom date ranges, and
filters that only apply to that
widget and not the rest of the
widgets on your dashboard.

13. Custom Dashboards
Fully customizable PDF
exports allow you to put the
finishing touches on a report
by adding in an report
summary, and calling out
data highlights on individual
widgets.

14. Custom Dashboards – Use Cases
• How can I practically use custom dashboards?
• Reusable ‘social pitch’ dashboards for agencies when hunting new
business
• Reusable ‘social scorecard’ dashboards for providing monthly updates to
clients or stakeholders
• Campaign, and competitive analysis dashboards.
• Industry focused dashboards for benchmarking success against.

15. #SysomosMAP
Time Base Searching
• Run minute by minute analytics on a
query between two time frames (i.e.
within a specific hour).
• Drill into a specific spike or drop in
volume to be able to understand when it
occurs and analysis of the reason.
• Understand the peaks and valleys of real
time campaigns or fast-moving events,
and the moments when content goes
viral or a crisis breaks.

16. Time Based Searching
Minute by minute filter options. Analyze specific spikes and valleys and click through to see posts during that time.

17. Time Based Searching
Look at the minute by minute posts
behind a particular spike or valley .
Look at text analytics and other
widgets with a minute by minute
filter to help find trends.

18. Time Based Searching – Use Cases
• How can I practically use time based searching?
• Understand the social impact of advertising and other marketing initiatives,
within minutes of them occurring.
• Understand exactly when and where a crisis began, and when it starts to
taper off in response to crisis management activities. Additionally associate
crisis or positive buzz points with specific activities and posts.
• Analyze overall patterns in response and engagement to determine the best
times to publish content on your social channels, down to the minute.
• If analyzing a live event, look for correlations in timing of event activities
(speakers, dinners, presentations) with trending topics by those in
attendance.

19. #SysomosMAP
Shortened Link Unpacking
• Analyzing shared URLs appearing on
social media has always been
challenging since shortened links were
introduced (t.co).
• With link unpacking you can discover
how many people are tweeting links back
to your owned properties and campaigns,
and allows for measuring trends, and
share of voice of your links to inform
marketing strategy.
• Relevant content for queries is no longer
‘packed’ and hidden within a URL.

20. Shortened Links – How they work
User sees an interesting piece of
content and shares it via
copy/pasting URL into twitter.

21. Shortened Links - How they work
When composing tweets, twitter
automatically shortens long URLs into
t.co link references
When writing queries for content there’s
no way to know that this post is about
Starbucks as there are no references to
Starbucks in the tweet.
Even though it’s a Starbucks blog post
that was shared, 1912pike.com becomes
hidden behind a t.co link.
“My favorite place for the best #holiday
coffee recipes. This combines espresso,
mint, and sparkling water.
https://t.co/tkZi0Pntbl” is what the
data shows us.
This….
…becomes this

22. Shortened Link Unpacking
Search for any domains in
your query – i.e. company
blog, corporate site,
ecommerce site, contest site.
MAP will unpack and search
for your domain within
shortened links that
otherwise don’t appear to
have your domain name in it.
This is invaluable for
analyzing how much your
content is being shared,
especially in circumstances
where you brand is not
mentioned directly or where
simply a link is shared with no
other text.

23. Link Unpacking – Use Cases
• How can I practically use link unpacking?
• Tracking and comparing shares of your content to determine the top posts,
by searching the unique URL and selecting unpacked links you will get
search results for all mentions of that URL if the link redirects to another
address.
• Finding shares of a unique URL for a contest or microsite that is promoted
and through various media. Link unpacking allows you to see
what/when/who/how often people are sharing and posting your campaign link
on twitter even though the shares would appear as a shortened non-specific
link for each share.

24. Thank You!
@Sysomos