Highlights from the social media aspect of the 2016 AEJM Conference.

1. AEJMC Conference - Event
Report
Date: August 2, 2016 to August 8, 2016
Geography: Worldwide
Language: All
Channels: Twitter, Blogs, News, Forum, Facebook, Instagram, YouTube

2. Reporting Summary
• The 2016 AEJMC Conference received a total of 7,742 mentions from August 2 to August 8, 2016, with a potential reach of 23.3 million impressions, generated
by 1,528 unique users
• Twitter generated the largest share of event buzz across all sources (97% SoV)
• 55% of tweets were organic
• Educational Institutions and Education Professionals represented 29% of users posting about the event
• 55% of mentions came from female users
• The highest surge in mentions occurred on August 4 (2,120 mentions, or 27% of the overall content volume)
• The spike was primarily driven by mentions of various talks during the event such as coding lessons for journalism students as well as social media
education
• Another notable spike was recorded on August 5, caused by posts about panel discussions regarding pop culture, ethics, and journalism diversity
• Posts pertaining to research presentations, panels, and other meetings emerged as the top conversation driver during the 2016 AEMJC Conference
• This conversation topic represented 29% of the overall event mentions
• Quotes and excerpts shared by conference attendees followed with 17%
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 20162

3. 3
DASHBOARD
7,742 MENTIONS GENDER BREAKDOWN
55
%
45
%
TWITTER AUDIENCE WORD CLOUD
REACH
Media/
Newspapers
7%
Education
29%
Other
60%
TWITTER AUDIENCE BREAKDOWN
46%
45%
9%
Regular Tweet
Re-tweets
Replies
23.3 million impressions
1,528 Unique Users
MENTION TYPE
Blogs, 4,
0%
Forums,
2, 0%
Twitter,
7,523,
97%
News, 11,
0%
YouTube,
1, 0% Facebook
, 3, 0%
Instagra
m, 198,
3%
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016
Marketing
Professionals
1%
PR Professionals
3%

4. 0
500
1,000
1,500
2,000
2,500
2-8-16 3-8-16 4-8-16 5-8-16 6-8-16 7-8-16 8-8-16
SPIKE ANALYSIS
4
Aug. 3:
Tweets of excitement from the
attendees of the AEJMC PR
Division’s pre-conference
7-DAY VOLUME TREND
Aug. 4:
Talks during the AEJMC 2016
Conference ranging from social
media education to teaching
journalism students how to code Aug. 6:
Congratulatory messages to
the award winners during the
conference
Aug. 5:
Posts during the panel
sessions about diverse topics
such as pop culture, ethics,
gender, and diversity in
journalism and media
Aug. 7:
Discussions regarding issues
faced by student media like
censorship and budget cuts
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016

5. Includes general mentions from event participants, users who expressed
excitement over the upcoming AEJMC event, great deals and promos on
books and other materials available during the conference, breaking news
related to law and journalism tweeted during the event, job opportunities,
as well as giveaways of different prizes for event attendees
Content from users who expressed satisfaction with the
presentations and overall appeal of the 2016 AEJMC event
Mentions related to awards and nominations granted to
specific individuals for their research work during
the event
Includes general mentions and tweet exchanges between
@AEJMC and other users
Mainly photo tweets from AEJMC attendees or participants
which document their experiences during the conference
Users share excerpts or quotes from different speakers
during the AEJMC event
Refers to mentions about scheduled or ongoing research
presentations, panels, and sessions during the 2016
Association for Education in Journalism and Mass
Communication event
CONVERSATION THEME ANALYSIS
5
12%
8%
9%
11%
14%
17%
29%
OTHER
SATISFACTION
RECOGNITION
TWEET
EXCHANGE/
QUERIES
PHOTO
SHARING
EXCERPTS/
QUOTES
PRESENTATIONS/
PANELS
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016

6. TEXT ANALYTICS
6
WORLD CLOUD (TWITTER ONLY)
56
67
69
87
90
95
149
178
710
6,003
#aejsports16
#socialmedia
#aejmc
#journalism
#pr
#uncaej
#aejmc16end
#aejmc2016
#prprofs
#aejmc16
TOP HASHTAGSBUZZGRAPH (TWITTER ONLY)
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016

7. TOP POSTS
7
TWITTER
LIKES 123
COMMENTS 2
LIKES 94
COMMENTS 2
IMPRESSIONS 67,852
IMPRESSIONS 187,259
IMPRESSIONS 33,923
IMPRESSIONS 49,011
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016
INSTAGRAM

8. Username Mentions Followers
(By Mentions)
@aiaddysonzhang 211 2,363
@JeremyHL 127 4,780
@kfreberg 120 4,394
@ekinsky 71 1,868
@Gallicano 70 3,614
@StineEckert 65 1,372
@Mediatingmimi 64 703
@lathropd 63 2,020
@macloo 52 9,979
@CarolynMaeKim 49 2,377
TOP INFLUENCERS
8
Username Mentions Followers
(By Followers)
@UmarCheema1 1 341,570
@roseluqiu 1 258,790
@jeffjarvis 1 159,659
@TexasTech 1 109,862
@mathewi 1 80,080
@craignewmark 2 75,406
@nickgillespie 1 59,154
@mallofamerica 1 56,414
@BusinessWire 1 47,256
@googlenewslab 3 38,729
Username Mentions Followers
@ruth_msp 5 6,404
@ugagrady 1 1,872
@uosojc 1 1,838
@fiouna_zhang 1 1,360
@caa2410 6 1,022
EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016