Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, shares the importance for nonprofits to have a mobile presence in three key areas, web, mobile, and social. Having a strategy can provide a great platform for nonprofits to extend their reach by finding new ways to engage not only their existing supporters, but also reach new supporters.
Digital magic. A small project for controlling smart light bulbs.
Mobile Marketing for Nonprofits with Mobile Apps
1. PROJECT
THE POWER OF MOBILE APPS
DATE CLIENT
SEPTEMBER 20, 2011 NON-PROFIT ORGANIZATIONS
Wednesday, September 21, 2011
2. Many are wondering if the app frenzy we
have been witnessing is just a fashion and, like
many others, shall pass.We do not think so.
-Stephanie Baghdassarian
Research Director, Gartner
Wednesday, September 21, 2011
4. FAST FACTS
100 MILLIONTH
IPHONE WAS SOLD IN
FEBRUARY OF 2011
Source: Apple, Financial Times
Wednesday, September 21, 2011
5. FAST FACTS
100
MILLION BOOKS DOWNLOADED FROM
Source: Apple, Financial Times
Wednesday, September 21, 2011
6. FAST FACTS
15 MILLION IPADS WERE SOLD IN THE FIRST
9 MONTHS OF ITS RELEASE
Source: Apple, Financial Times
Wednesday, September 21, 2011
7. FAST FACTS
OVER
15 BILLION
iTunes app
downloads
in 3 years
Wednesday, September 21, 2011
8. FAST FACTS
350,000
ANDROID UNITS
SOLD DAILY
Wednesday, September 21, 2011
9. WHAT DOES THIS MEAN IF
THIS TREND HOLDS?
2.45 M SOLD EACH WEEK
10.5 M SOLD EACH MONTH
127.75 M SOLD EACH YEAR
Wednesday, September 21, 2011
10. P.C.’S VS SMARTPHONES
Q1 2011
94 MILLION PC’S SOLD
100 MILLION SMARTPHONES SOLD
Q2 2011
85 MILLION PC’S SOLD
Source: guardian.co.uk
108 MILLION SMARTPHONES SOLD
Wednesday, September 21, 2011
11. MOBILE US
82 MILLION
SMARTPHONES ARE IN CIRCULATION
TODAY IN THE US
1 IN 3 PEOPLE IN THE US
13 AND OLDER OWN ONE
THIS IS EXPECTED TO DOUBLE BY 2015
SOURCE: MOBITHINKGING
Wednesday, September 21, 2011
12. DO YOU STILL THINK YOU DON’T NEED ANY
TYPE OF MOBILE PRESENCE?
SOURCE: MOBITHINKGING
Wednesday, September 21, 2011
13. SOCIAL & SEARCH FUELING THE GROWTH
Wednesday, September 21, 2011
14. US SOCIAL NETWORK USERS
TODAY 64% OF INTERNET USERS IN THE US
ARE SOCIAL NETWORK USERS.
Source: eMarketer.com
Wednesday, September 21, 2011
15. SOCIAL FEATURES INCREASE MOBILE USAGE
Real Time Social Features in Apps
has us constantly checking....
HAVE YOU CHECKED IN?
DID YOU SHARE WITH YOUR
FRIENDS?
WHAT WAS THAT SONG AGAIN?
Wednesday, September 21, 2011
16. MOBILE SEARCHES HAVE
QUADRUPULED
IN THE LAST YEAR
1 in 7 SEARCHES ARE NOW MOBILE
Wednesday, September 21, 2011
17. EMERGING PLATFORMS
10 MILLION USERS
3 MILLION CHECK INS A DAY
CITYVILLE
115 MILLION SUBSCRIBED
10O MILLION USERS
51 MILLION USERS DEC 2010
IN 43 DAYS
23 MILLION USERS
Wednesday, September 21, 2011
18. BRINGING IT ALL TOGETHER
SOCIAL, MOBILE, SEARCH
+750 million active users
50% of active users log on once a day
130M+ USERS
People spend +700 billion minutes
OVER 350K APPS
per month on Facebook OVER 15 BILLION APP DOWNLOADS
GOOGLE HAS OVER 1 BILLION UNIQUE
USERS WORLDWIDE PER MONTH
Wednesday, September 21, 2011
19. THE SHIFT TO MOBILE USAGE
Wednesday, September 21, 2011
20. Last year's mobile data traffic
was three times the size of the
entire global Internet in 2000.
Source: Cisco Visual Networking Index
Wednesday, September 21, 2011
21. TIME SPENT ON MOBILE DEVICES
US consumers spend, on average, 155
minutes surfing the web or using
apps on their mobile devices per day.
Wednesday, September 21, 2011
22. US MOBILE APP VS WEB CONSUMPTION
Wednesday, September 21, 2011
23. NUMBER OF APP DOWNLOADS
iTunes App Store
15 billion
Android
Market
4.5 billion
BlackBerry App World
1 billion
Wednesday, September 21, 2011
25. Where and how do mobile and
social strategy intersect?
SOURCE: BETH KANTER MARCH 2011
Wednesday, September 21, 2011
26. Non-Profits need two
things:
Engagement strategy and
to think differently about content.
SOURCE: BETH KANTER MARCH 2011
Wednesday, September 21, 2011
27. mobile into all channels
Integrate
of nonprofit advocacy,
communication, and fundraising
campaigns.
SOURCE: BETH KANTER MARCH 2011
Wednesday, September 21, 2011
28. Important points to consider in your
mobile strategy:
1. sign up
2. action
3. donation pages
SOURCE: BETH KANTER MARCH 2011
Wednesday, September 21, 2011
30. 1.) A well designed website that recognizes a mobile
browser. Making your web site readable on a mobile phone.
2.) Content strategy must incorporate “hybridized”
content – for both mobile and stationary sites.
3.) Distinguish between portable and mobile. Visual
design is necessary.
4.) Engage . Not just one-way communication.
SOURCE: GOOGLE/IPSOS APRIL 2011
Wednesday, September 21, 2011
31. 5.) Design apps based on what your audience
needs.
6.) Understand the process of text/push
notification to donate campaigns if your goal is
fundraising.
7.) Don’t go mobile for the sake of going mobile. Have a
strategy that is integrated with all your
communications channels and supports your objectives.
8.) Start collecting cell phone numbers now!
SOURCE: GOOGLE/IPSOS APRIL 2011
Wednesday, September 21, 2011