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Mobile Marketing for Nonprofits with Mobile Apps

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Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, shares the importance for nonprofits to have a mobile presence in three key areas, web, mobile, and social. Having a strategy can provide a great platform for nonprofits to extend their reach by finding new ways to engage not only their existing supporters, but also reach new supporters.

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Mobile Marketing for Nonprofits with Mobile Apps

  1. PROJECT THE POWER OF MOBILE APPS DATE CLIENT SEPTEMBER 20, 2011 NON-PROFIT ORGANIZATIONS Wednesday, September 21, 2011
  2. Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, shall pass.We do not think so. -Stephanie Baghdassarian Research Director, Gartner Wednesday, September 21, 2011
  3. MOBILE PLATFORMS FAST FACTS Wednesday, September 21, 2011
  4. FAST FACTS 100 MILLIONTH IPHONE WAS SOLD IN FEBRUARY OF 2011 Source: Apple, Financial Times Wednesday, September 21, 2011
  5. FAST FACTS 100 MILLION BOOKS DOWNLOADED FROM Source: Apple, Financial Times Wednesday, September 21, 2011
  6. FAST FACTS 15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASE Source: Apple, Financial Times Wednesday, September 21, 2011
  7. FAST FACTS OVER 15 BILLION iTunes app downloads in 3 years Wednesday, September 21, 2011
  8. FAST FACTS 350,000 ANDROID UNITS SOLD DAILY Wednesday, September 21, 2011
  9. WHAT DOES THIS MEAN IF THIS TREND HOLDS? 2.45 M SOLD EACH WEEK 10.5 M SOLD EACH MONTH 127.75 M SOLD EACH YEAR Wednesday, September 21, 2011
  10. P.C.’S VS SMARTPHONES Q1 2011 94 MILLION PC’S SOLD 100 MILLION SMARTPHONES SOLD Q2 2011 85 MILLION PC’S SOLD Source: guardian.co.uk 108 MILLION SMARTPHONES SOLD Wednesday, September 21, 2011
  11. MOBILE US 82 MILLION SMARTPHONES ARE IN CIRCULATION TODAY IN THE US 1 IN 3 PEOPLE IN THE US 13 AND OLDER OWN ONE THIS IS EXPECTED TO DOUBLE BY 2015 SOURCE: MOBITHINKGING Wednesday, September 21, 2011
  12. DO YOU STILL THINK YOU DON’T NEED ANY TYPE OF MOBILE PRESENCE? SOURCE: MOBITHINKGING Wednesday, September 21, 2011
  13. SOCIAL & SEARCH FUELING THE GROWTH Wednesday, September 21, 2011
  14. US SOCIAL NETWORK USERS TODAY 64% OF INTERNET USERS IN THE US ARE SOCIAL NETWORK USERS. Source: eMarketer.com Wednesday, September 21, 2011
  15. SOCIAL FEATURES INCREASE MOBILE USAGE Real Time Social Features in Apps has us constantly checking.... HAVE YOU CHECKED IN? DID YOU SHARE WITH YOUR FRIENDS? WHAT WAS THAT SONG AGAIN? Wednesday, September 21, 2011
  16. MOBILE SEARCHES HAVE QUADRUPULED IN THE LAST YEAR 1 in 7 SEARCHES ARE NOW MOBILE Wednesday, September 21, 2011
  17. EMERGING PLATFORMS 10 MILLION USERS 3 MILLION CHECK INS A DAY CITYVILLE 115 MILLION SUBSCRIBED 10O MILLION USERS 51 MILLION USERS DEC 2010 IN 43 DAYS 23 MILLION USERS Wednesday, September 21, 2011
  18. BRINGING IT ALL TOGETHER SOCIAL, MOBILE, SEARCH +750 million active users 50% of active users log on once a day 130M+ USERS People spend +700 billion minutes OVER 350K APPS per month on Facebook OVER 15 BILLION APP DOWNLOADS GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTH Wednesday, September 21, 2011
  19. THE SHIFT TO MOBILE USAGE Wednesday, September 21, 2011
  20. Last year's mobile data traffic was three times the size of the entire global Internet in 2000. Source: Cisco Visual Networking Index Wednesday, September 21, 2011
  21. TIME SPENT ON MOBILE DEVICES US consumers spend, on average, 155 minutes surfing the web or using apps on their mobile devices per day. Wednesday, September 21, 2011
  22. US MOBILE APP VS WEB CONSUMPTION Wednesday, September 21, 2011
  23. NUMBER OF APP DOWNLOADS iTunes App Store 15 billion Android Market 4.5 billion BlackBerry App World 1 billion Wednesday, September 21, 2011
  24. NON-PROFIT MOBILE STRATEGY Wednesday, September 21, 2011
  25. Where and how do mobile and social strategy intersect? SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  26. Non-Profits need two things:  Engagement strategy and to think differently about content. SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  27. mobile into all channels Integrate of nonprofit advocacy, communication, and fundraising campaigns.     SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  28.  Important points to consider in your mobile strategy: 1. sign up 2. action 3. donation pages    SOURCE: BETH KANTER MARCH 2011 Wednesday, September 21, 2011
  29. BEST PRACTICES Wednesday, September 21, 2011
  30. 1.)   A well designed website that recognizes a mobile browser. Making your web site readable on a mobile phone. 2.)   Content strategy must incorporate “hybridized” content – for both mobile and stationary sites.   3.)  Distinguish between portable and mobile.  Visual design is necessary. 4.)   Engage . Not just one-way communication. SOURCE: GOOGLE/IPSOS APRIL 2011 Wednesday, September 21, 2011
  31. 5.)   Design apps based on what your audience needs. 6.)  Understand the process of text/push notification to donate campaigns if your goal is fundraising. 7.)  Don’t go mobile for the sake of going mobile.  Have a strategy that is integrated with all your communications channels and supports your objectives. 8.) Start collecting cell phone numbers now! SOURCE: GOOGLE/IPSOS APRIL 2011 Wednesday, September 21, 2011
  32. TRENDS TO WATCH FOR Wednesday, September 21, 2011
  33. 1.)   Tablets are going to be huge.   2.)   QR Codes via mobile THINK SOCIAL, BE MOBILE, ACT LOCAL Wednesday, September 21, 2011
  34. NON-PROFIT SAMPLE APPS Wednesday, September 21, 2011
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  41. CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS: WWW.SWEBDEVELOPMENT.COM MAGALY@SWEBDEVELOPMENT.COM 210.617.7260 Wednesday, September 21, 2011

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