IBM Watson, the cognitive technology that enhances, scales, & accelerates human expertise, is available to anyone through Bluemix, IBM’s PaaS. Watson's cognitive capabilities on Bluemix will enhance apps & help developers realize ideas not possible with today's systems. Quick test, ask your phone “find anything but pizza restaurants”. Did you get back a list of pizza restaurants? Think about how we’ve been trained to keyword search. We have all been Google-fied & we may not even know it. Humans adapt their language, one that predates machines, to the limitations of a system. But Watson is not a machine that lets us talk to it. It’s bigger, and that’s why this is a historic moment for developers, businesses & entrepreneurs. IBM is creating tools that can understand language, determine a personality portrait, expand concepts & more. In this session we will discuss & demo Watson Services on Bluemix & how developers can now embed these into their apps for unprecedented cognitive power.

1. What Will You Build with
Watson on Bluemix?
Swami Chandrasekaran
Executive Architect - CTO Office
IBM Watson Innovations
swamchan@us.ibm.com
@swamichandra
SXSW 2015

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Please Note
IBM’s statements regarding its plans, directions, and intent are subject to change or
withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product
direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment,
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about potential future products may not be incorporated into any contract. The
development, release, and timing of any future features or functionality described for our
products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks
in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the
amount of multiprogramming in the user’s job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that
an individual user will achieve results similar to those stated here.

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Let’s get started
Preface

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Hi, I’m Swami
Chandrasekaran
Executive
Architect @ IBM
Watson
@swamichandra

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Topics
• Preface
• Cognitive Computing
• IBM Watson & Bluemix
• Watson Platform on Bluemix
• Beer, Personality & Cognition
• Let’s go to the movies
• In-car entertainment in my terms

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Chapter 1
Cognitive Computing?

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What will an inquisitive mind want to know from text?
Rarely has there been a better time for start-ups to
raise money from Silicon Valley venture capitalists. But
this golden age may not last long. At least that is what
Bill Gurley says. Mr. Gurley is a prominent investor who
has spent a career betting on who the winners and
losers will be in the future of technology. Ciao!
Entities /
Concepts &
Relationships
Expand
Concepts
Explore
information
based on
Concept
Associations
Sentiment &
Sentiment
Targets
Deeper
understanding
on author’s
personality
Language
identification
Ask questions &
interact in
natural
language
Resonance of
the text

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Food for thought:
What if your applications have these
capabilities?

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Not …
Yet !
Cognitive Systems

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So what are the
Characteristics of a
Cognitive System?
Scale in
Proportion
Provide
Supporting
Evidence
Ingest Variety
of (Big) Data
Respond
with
Degree of
Confidence
Learn with
Every
Interaction
Offer
Contextual
Guidance &
Insights
Support for
Decision
Making
Generate &
Evaluate
Hypothesis
Understand
Natural
Language
Understand
personality
at a Deeper
level
Relate
between
Terms &
Concepts
Engage in a
Dialog

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Analytics Russian Doll
Descriptive
What has happened?
Predictive
What could happen?
Prescriptive
What should I do to for the best outcome?
Cognitive
Tell me the best course of action
BusinessValue

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Chapter 2
IBM Watson & Bluemix

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Watson is creating a new
partnership between people
and computers that
enhances, scales and
accelerates human expertise.

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What is IBM Watson?
Cognitive Technology
Read & Understand
Natural Language
Generate multiple
hypothesis with
Evidence
Support for several
usage patterns
Natural extension of
what humans can do
at their best
Learns over time
Engagement Discovery Insights Extraction Platform

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What is IBM Bluemix?
Open-
standards
based
PaaS
Build,
manage &
run diff
types of
apps
Web
Mobile
Big Data
IoT
Cognitive
More…
Prebuilt
capabilities
via API’s
DevOps
Hybrid
Apps
Layered
Security
Containers,
Runtimes, &
Scalability

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Chapter 3
Watson Platform on Bluemix

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What if your app can do these from unstructured text?
Entities /
Concepts &
Relationships
Expand
Concepts
Explore
information
based on
Concept
Associations
Sentiment &
Sentiment
Targets
Deeper
understanding
on author’s
personality
Language
identification
Ask questions &
interact in
natural
language
Resonance of
the text
The tech industry will descend on Austin, Texas,
starting March 13 for the annual music, film and
interactive festival known as South by Southwest.
Here's why SXSW organizers now call Twitter -- a
standout success at the event eight years ago -- an
"albatross."

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Visualization Rendering
Graphical representations of data
analysis for easier understanding
Personality Insights
Engage users on their own terms
Language Identification
Identifies the language in which
text is written
Machine Translation
Translate text from one language to
another.
Concept Expansion
Maps euphemisms to more
commonly understood phrases
Message Resonance
Communicate with people with a style
and words that suits them
Question and Answer
Direct responses to users inquiries
fueled by primary document sources
Relationship Extraction
Intelligently finds relationships between
sentences components
Concept Insights
Explores concepts behind your input, identifying
associations beyond traditional text matching
Speech to Text
Transcribes English speech to text with
low latency
Text to Speech
Synthesizes natural-sounding speech
from English or Spanish text
Tradeoff Analytics
Helps users make better choices by weighing multiple
and often conflicting goals
Visual Recognition
Analyzes the visual content of images and video
frames to understand their content directly
Beta Watson Platform services available now with more in plan

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What will you build with Bluemix
& Watson?

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Chapter 4
Beer,
Personality & Cognition

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Which brewery / pub should I
visit around SXSW?

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Visiting a new
city
Pic Source: http://blog.reverbnation.com/2012/05/01/how-to-stand-out-from-the-crowd-tips-from-managers-sxsw-video/
After a long day
…
… want to visit a
local brewery
and watch the
Thus night game
… so which
brewery to
choose?

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huge amount of
data that is
available to help
make a decision
Truth be told,
more data often
leads to
obfuscation

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What’s the
atmosphere like
in the brewery?
What kind of
beers do they
offer?
What is difference
between
“Hefeweizen and
Kristalweizen”?

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What are the deeper social
characteristics as exhibited
by other patrons in that
location?
Can someone do linguistic
analytics to infer cognitive
and social characteristics?

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Informed decision-making
comes from a long tradition
of guessing and then blaming
others for inadequate results.
- Scott Adams

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Introducing Brewery Master
• Show list of breweries / pubs based on geolocation
• Analyze tweets (originating from and/or about a brewery) and presents
a psychographic vibe about that brewery below its list of beers
• Answer questions about beer and related topics using Watson Q&A
• Leverages IBM Watson cognitive services including Watson Personality
Insights & Watson Question & Answer (Q&A)
• Responsive Node.js & AngularJS based application built & deployed on
IBM Bluemix
• Also uses 3rd party API’s including BreweryDB, Twitter and Google Maps

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List of breweries
around your
location

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Linguistic analytics to extract
cognitive and social
characteristics, incl “Big Five”
based on tweets about the
brewery / pub.

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List / types of beer sold at that
location

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Ask questions in natural
language about beers,
breweries, and all matter of
facts related to beer

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Chapter 5
Let’s go to the movies

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Ask questions
about movie in
natural language
Enrichment based
on extraction of
concepts from
question
Sentiment of the
movie based on
social media data
Multiple answering
agents
Movie
recommendation
based on user
personality
Movie
recommendation
based on user
personality

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Heat map of
tweets about
Movies from
around the
globe
Response from
Watson
Question &
Answer
Tweets about
movie
extracted from
Question
Sentiment of
100 tweets
dynamically
extc’d abt the
movie
Lookup
extracted
movie from QN
in iTunes
Personality
insights from
Watson
Personality
Insights

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Chapter 6
In-car entertainment
in my terms

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Consider this Scenario for a moment….
• Meet John Smith
• Very vocal person and
maintains a strong digital
presence
• Has a long day at work !!
• Tweets with certain emotions
and walks to his car
2. Walk to
Car
1. Tweets
before
leaving work

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What if John Smith’s Connected Car app understood
him at a deeper level including the current state of
his personality?

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Now reconsider this Scenario again ….
• Meet John Smith
• Very vocal person and maintains a strong digital
presence
• Has a long day at work !!
• Tweets with certain emotions and walks to his car
• Connected Car app in his car has done a
psychographic analysis of his tweets / email / social
media data using Watson Personality Insights
• Personality Insights service provides the Big 5,
Values, and Needs characteristics & associated
values
• App recommends or auto-tunes to track / radio
channel that would be appropriate
• Could potentially suggest other car settings incl
seat adjustment, air conditioning, max speed limit *
Personality
Insights
Share Location &
Context
Walk to Car
Prediction
Past
Interactions
Recommended
Infotainment

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User Modeled Radio – Connected Car App

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User Modeled Radio – Connected Car App
Radio tracks / station
from 8tracks played
based on User
Modeling
characteristics
Extracted Tweets
from the driver
Watson User
Modeling
characteristics &
values
Explanation for why
the track / station
was selected from
8tracks

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And many more ….
• Chef Watson
• Medical Diagnosis
• Drug Target Identification
• Personal Shopping Assistant
• Sales Assistant
• Digital Virtual Agent
• Travel Planning
• Veterinary Diagnosis
• Personal Wellness
• http://www.informationweek.com/big-data/big-data-analytics/ibm-watson-10-new-jobs-for-cognitive-computing/d/d-id/131942

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Access to Watson services has been radically expanded …
• Bluemix is an open-standards based PaaS & helps build your hybrid
apps rapidly
• IBM Watson enhances, scales and accelerates human expertise
• Applications of the future will,
– Augment our Senses
• Converse in natural language
• Deeper understanding of the individual & group
– Support Discovery & Decision Making
• Hypotheses based inferences
• Offer contextual insights
• Support at point of decision making
• Are you planning for these capabilities?
• What will you do with Watson & Bluemix?

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Call to Action
• https://ibm.biz/Bluemix-SXSW
• IBM Watson
– http://www.ibmwatson.com
• IBM Bluemix
– http://www.bluemix.net
• Watson Ecosystem program
– http://www.ibm.com/smarterplanet/us/en/ibmwatson/ecosystem.html
• Growing social dialogue
– Twitter: @IBMWatson
• IBM Watson: A Platform for Innovation in the New Era of Computing
– http://asmarterplanet.com/blog/2014/04/ibm-watson-ecosystem-platform-innovation.html