This gives you an insight on how to develop a personal video for a startup founder and how to communicate efficiently

1. Personal Video
Building Communication Strategies for Founders
By: Siddharth Ram ( SV.CO Team)

2. Basics of Communication
• Reading - To know your content in - depth
• Writing - To organise your flow of thoughts
• Listening - To increase the capacity of absorbing
information
• Speaking - To sell your thoughts

3. “Theory of a Good Communication”

4. Ethos, Pathos, Logos
Ethos: credibility (or character) of the Founder
Including your contributions and telling a little ( one-liner) about yourself before the pitch
Pathos: emotional connection to the Listener
Including words like “We Believe” and other adjectives which shows about your Integrity,
Passion,Teamwork etc
Logos: logical argument
Making correct hypothesis, showing apt Data helps in supporting your logical arguments.

5. Crafting Your Story
“People don’t remember points. But they do remember
stories”

6. Golden Circle Theory

7. Customer Problem Hypothesis
Structure your Hypothesis
I/We believe that Current Engineering Students will pursue SV.CO
during engineering because they have a growing interest to Startup
while in college”
The basic structure is this:I believe [target market] will [do this action /
use this solution] for [this reason].

8. Build Your Ethos
State the Customer Problem
Hypothesis
Craft a Small Story on what led
you to start this and why its
exciting to work with your team
Build Your Logical Argument
Show How you are solving the
problem
Take them through your Product
Show Fascinating Data
Keep Less Text and More Visual/
Info graphs
Give a Story based Pitch
Tell them about your existing
Customer Stories
Make Your Statement
What do You Expect from the
Listener
Provide an Action Item for the
Listener to immediately act upon
An Ideal Communication Strategy

9. How Great Founders Communicate ?
Analysis of some great Demo Pitches, TED talks, Interviews.

10. Resources
How Leaders Inspire Action - Simon Sinek
How to Pitch to a VC - David Rose
Common Structure of Great
Communicators- Nancy Duarte

11. Resources for Improving
Communication Skills
Flame Test
Pitch Variation Exercises
Write Blog Posts

12. Develop a Personal Video
“What Makes you a Great Hacker/ Hustler ?”
What we expect from the video is
1. A well crafted story on the topic
2. Presentation skills
3. Usage of Technology
4. Communication skills
5. Good Speech Content.

13. Thank you
help@sv.co