4. First things first
• The submission for this to-do target will be a video
with voiceover
• The best speaker among the founders should make
the pitch and should make it in full. Multiple founders
cannot be involved.
• The duration of the pitch should not be more than 3
mins.
5. Every pitch is contextual.
Here, you are gonna pitch to me as
a practice session for alpha launch
day pitch at Freshdesk, Chennai
The goal is to pitch in as many scenarios as possible until
you arrive at sound contextual judgement
6. Repeat; Context.
Pitch to me
Consider this as practice for alpha day
launch
Make wise use of the medium: Voice over
video
7. Elements of a good
pitch
• Terrific rational content with a grand vision
• Spun around a great story
• Credibility brought in at every stage
• Spun around in an interesting story with kick-ass
delivery
8. Elements of a good
pitch
• Terrific rational content with a grand vision - Demonstrates
Intelligence & Foresight
• Enthusiasm and passion is conveyed -Demonstrates
Energy
• Credibility brought in at every stage - Demonstrates
Integrity
• Spun around in an interesting story with a kick-ass pitch
deck & smart delivery - Demonstrates Charisma
9. To paraphrase St. Paul*
"We're Anna and Manu and we've built an
easy to use web-based database. Now
we'll show it to you and explain why
people need this."
This is great line to open with
*Paul Graham, paulgraham.com
10. Nobody Wants a Drill Bit
Every year, 6 million quarter-inch drill bits are sold, yet
nobody wants a quarter-inch drill bit; they want a quarter-
inch hole.
Ask yourself: What are you really pitching? You will find that
you are not selling a SaaS product; instead, you are selling
a better life for your customer thanks to the experience your
product provides.
11. What can you really pitch right
now?
• The problem you are solving and how it’ll make your customer’s life
better
• Your Team
• Promise of an alpha launch within a month
12. Powerfully lay down your consumer
insight
This will generate a lot of interest
and a keen listener will come back
for more
13. Pace your slides into seconds, you have 180
secs in all.
Have a sense of which slides require more
time
Don't sweat on following it to the dot.
Focus will come in automatically
14. It helps if you once write
down all that you want to
say
15. if you’ve written in all down, try and
stitch them together into one nice
story
People remember stories, not facts
and figures
16. Pitch once and record
Watch it, go through these
slides once more, correct
yourself and pitch again
17. Once you’ve done it 3
times, watch all 3
again and pick the
best one
Upload it
18. Some more tips
• Narrow coherent sentence is better than a broad
vague one
• Talk slowly and clearly with a crisp voice
• Talk about what’s on the slide, use the same
sentence when you begin, but don’t read it all out.
19. Nobody write a cheque after a
180 sec pitch
• The goal here is to generate sufficient interest in the
listener’s mind to secure a follow up meeting
20. Don’t forget to have fun recording the video.
Good luck! :-)