Launch coming soon & get early leads

2. Launch Coming Soon
& Get Early Leads
Gautham

3. Why do we have to do
this?
Let me bust some
myths

4. Let me enlighten you with a
common mistake even mature
founders make.
• ‘Build, and they (users) will come’ happens only in
wonderland.
• Assuming that users will flock to your product if you
take up all the time in the world to build the most
beautiful product out there is just a fanciful notion
• Think about it, how many of you are out there,
crawling the interwebs for the next product you want
to use?

5. We’re dong this
because;• It’s super super hard to get users for your products
• Getting customers (paying users) is at least 5 times
more difficult
• The first step to getting users is making sure
everybody knows you exist and what you’re upto
(Marketing)
• The next step is going to them with a value
proposition and getting them to use your product
(Sales)

6. Well, you can’t make sales
happen or market your
product right now.
Why?
Because you don’t have a
product right now.

7. But you can make yourself
D.I.S.C.O.V.E.R.A.B.L.E

8. Put yourself out there, grab the attention
of every passerby, make sure you stay
in their memory

9. Launch a
‘Coming
Soon’ page

10. Make sure it’s
remarkable
Google about Seth Godin’s ‘purple cow’ after you’re
done going through this slide

11. It’ll be super nice if the page can
really stand out

13. But in the process, don’t forget about
these
The page should, at least;
• Explain the product to the user
• A ‘Call-to-action’ that gets the user to share her email id
/ mobile number
• Provides link to the FB page/Twitter page
• Give them a date on which you’ll launch / make an
update

16. Here’s a list of things you
ideally must include
• Your logo and colour palette
should be out there for users
to see.
• There’s a ‘call-to-action’ for
the user. Ideally that should
end up with them sharing
their contact details
• It gives information about
your company, product and
the founders. An option for
the user to reach out to you is
clearly presented
• Links to your
company’s/product’s social
media pages
• Your value proposition
should be clearly stated
• Option to easily share the
page on Facebook / Twitter
• Information on when the
users should come back to
check for more updates

17. Well, users are coming to your
page and giving in their details.
What next?
• Make sure some analytics is in
place. It’s very easy to setup
• It’ll help you understand where
your users are coming from,
who they are, where they’re
dropping off etc.
• It’ll help you prepare

18. What are the results you
should aim for?
• The user returns to the site to check back what’s going on
• The user willingly shares his contact information and other
details with you; you’re getting to know the user better
• The user is bring in more users to the site because he’s
referring other users
• The user engages with you and shows sigs of becoming a
power user : the kind of users that are most likely to pay

19. An imperfect ‘Coming soon’
page that’s shipped and live is
a million times better than that
imaginary, perfect page that
never went live

20. Don’t forget to have fun building your startup! :-)