This document provides information about product management roles and skills. It discusses that a product manager is responsible for translating a product vision into execution. They are customer-focused, metrics-oriented, and involved in business decisions around the product. The document outlines key abilities for product managers, including conducting market research, building product narratives and specifications, understanding UX design, and contributing to operations, engineering, and company culture. It also shares the career journey of a product manager at Hasura.

2. • Three core skills in the Area of Startup
Engineering;
1. Design (UI/UX)
2. Product Manager
3. Web/Mobile Developer

3. Why are they needed? Where
will you pick up the skills?

4. 3 Core Skills that are
taught and nurtured in
our SV.CO Program

5. Demystifying Industry
Expectations:
Job Title: Product Manager
Suma Sundararajan

6. Why is it important that you
understand?

7. One of the Graduation
Outcome for you

8. Seek employment or
Get Acquihired

9. A Product Manager/
Product Associate is

10. someone who can translate a
Product Vision into Execution

11. What are the Attributes?

12. • Individuals in this job are responsible for
translating a Startup product vision into
execution.
• They are customer-focused and metrics-oriented,
and are involved in business-related decisions
around the product.
• Product managers are also tech-savvy enough to
understand the possibilities and limitations of
technology

13. Key abilities

14. 1. Design & Conduct Market Research Activities for Product
Input
2. Build a Product Narrative and Spec
3. Understand and Contribute to UX Design
4. Understand and Contribute to Operations & Product
Development
5. Understand and Contribute to Pragmatic Engineering
6. Understand and Contribute to Startup Ethos and Culture

15. Design & Conduct
Market Research
Activities for
Product Input
Week 1
The Importance of the Market
Customer Segment and Personas
Survey & Interview Customers
Team/TodoIdentify Customer Segment for Alpha
Week 3

16. Build a
Product
Narrative
and Spec
Week 3
Build a Product Narrative for the Alpha Launch
Polish your Product: Engineering Debt
Polish your Product: Visual Design
Polish your Product: Product Workflow
Week 11

17. Understand and
Contribute to
Operations &
Product
Development
Week 1
Confirm Partnership Registration
• Build a Product Narrative
• Develop Brand Basics for Alpha Launch
• Design a Logo
• Pick a Name
• Register Domain Name
• Register with Payment Gateway
Week 3
• Build Low-Fidelity Wireframes
• Build Key UI Elements
• Start Writing Code for Alpha
Launch
• Launch Coming Soon & Get
Early Leads
• Demo Alpha Prototype WIP
Week 4
• Present your Pitch Deck (again)
• Build a Product Video
• Demo Alpha Prototype
• Design a Great Customer Onboarding
Process
• Dive Deep into a Competitor
• Polish your Product: Product Workflow
• Polish your Product: Visual Design
• Polish your Product: Engineering Debt
• Get Qualitative Feedback from 5
Customers
Week 6 - 12

18. Enough of Theory!

19. Will walk you through the
journey of a Product Manager

20. Sandip Devarakonda
Product Manager
@ Hasura (our Graduation Portfolio Company)
• Born in Vizag, Raised in Dehradun
• Did his Bachelors in Computer Science Engineering from
Vizag
• Technology was an important factor while growing up
• Dad was a scientist in DRDO
• Labs/Computers/Innovation visibility/PC Games etc
• Natural Inclination
Early
Years

21. • Campus placement at Accenture - did not work there for
a long time
• Joined a small company (4 - 5 years old) - products in
construction management vertical
• Built a layer on ERP, introduction to Project
Management here. Started working as a developer. 2.5
years hands-on programming. Exposure to real time
functions in the company. Small Engineering team
gave ample scope.
First
Experience

22. • 3 years in that small company
• Programming to Solution Delivery (Understand Business
Side, Process Delivery)
• Started to think on what can be done on Product Front
• Did MBA (Did CAT) - MIS Focus in MBA
• Vizury (Ad tech Company) - Ads customized based on
customer behaviour. Entry level Product Manager for 2 years
• Picked up Product Management Skills
Entry to
Product
Management

23. • Then met Anand (CEO, Hasura), knew him from
undergrad
• Checked out the website - new tools - skeptical about
value add
• Further learning and understanding led to a fit in Hasura
• Current role in Hasura: Product: Developer Tool,
Distribution happens: Over web, dashboard
• Entire Management of what messaging should be there.
Funnel Tracking of the Consumer. Business Development
Full
Fledged
Product
Manager

24. • Startups that Sandip thinks are doing good: Zoho, Freshdesk, Freshsales
• Sandip says: If you have a hypothesis, go for it
• Traits to look out for when you go for employment at a Startup:
• Sense of Work culture (ask around)
• Sandip’s Strengths:
• Background in Computer Science - detailing
• Basic instrumentation, data insights to polish
• Hobbies: Reads a bit, Sports
• Why Hasura (According to Sandip):
• Engineering Direction Clarity (Clinical, Logical way - dispassionately) Through
thinking, correctness appreciated
• Clean execution without artificial urgency

25. Can it be you?
Of course…
Understand your abilities,
Build your skills
Contribute