Deep dive into a competitor

2. Diving Deep inside a
Global Competitor
Sanjay Vijayakumar

3. “Indian startups don't do well
globally because of wrong
competitor benchmarking.
We should look at what the best is globally and then instead of re-inventing the
wheel; take it from there to 10x better”
Shekhar Kirani, Accel Partners and Board Member - Freshdesk in his communication to Sanjay
Vijayakumar, SV.CO on March 6, 2017

4. Thesis: Learn from the best. Beat
them by building 10x better &
faster! (or be beaten in the process)

5. How to benchmark globally?

6. Step 1/7: Create a list of 5 global
competitors to your product and narrow
them down to who is the leader/ No 1.

7. Step 2/7: Signup and become a
customer of that product.

8. Step 3/7: Dive deep into the competitor product on
how they are solving the problem for the customer.
Learn insights into what is the approach taken
by competitor to solving the problem.

9. Step 4/7: Note down your experience as a
user on how they delight the customer in
terms of User Interface (UI) and User
Experience (UX)

10. Step 5/7: Identify the number 1
aka core feature which is done
well in the product.

11. Step 6/7:Identify where all the
product can be improved in
terms of UI/UX/Business Model

12. Step 7/7: Create your actionable game plan for beta
on how you will beat this competitor now that you
know whats the No 1 feature of best product in the
world and its limitations right now for customers.

13. Pro Tip: To do this task well, Go through previous
topic of Customer Persona by Vishnu Gopal to
have a clearer understanding of how your
competitor is thinking from the customers
viewpoint and building the solution.

14. Todo Target: Deep Dive and Benchmark your product
to a Global Customer to find where you stand today.
Gain insights on what should you do next to create
your beta product in terms of technology and UI/UX

15. Todo Target: Deep Dive and
Benchmark how the competitor
acquires customers.

16. ProTip: Team lead to Start planning work
within the team so that different members
can do both tasks simultaneously.

17. Don’t forget to check
the Rubric for pointers.