Build a Product Video

2. Build a Product Video
Vishnu Gopal

3. Why?

4. 1. Probably the best way to communicate to your
customers what your product is & why it’s valuable.
2. For people who execute this, we’ll forward this
early to Freshdesk folks for the Alpha.

5. How?

6. Prepare a max 2 minute video.
That shows:
1. Why is this useful for customers.
2. Features of your product.

7. Start with an impactful Why
(aka. Customer Gains & Pains)
(max 15 seconds).

8. Example:
“Tired of theory classes in college? Want to
build a real startup & talk to customers?
SV.CO helps you do that.”

9. Then enumerate How
(aka Unique Value Proposition)
(max 30 seconds).

10. Example:
“We’re the only digital incubator for startups. You
can work as teams in college and get access to the
best startup mentors all across India.”
“We have a unique guided learning framework
where startups learn by doing. Our founders think
they’ve picked up more practical skills in 1 month of
our program than in years of engineering education.”

11. Then spend on the What?
(aka features of the product)
(max 1 minute).

12. “We’ve got an easy way to talk to our faculty online
called Faculty Connect. [..]”
“Founders talk to each other and other faculty through
our Public Slack. [..]”

13. Conclude with a Call to Action
(something that viewers can do right now)
(max 15 seconds).

14. “Our next Admission starts in
June 2017. But you can show
interest now at www.sv.co/apply"

15. That’s the structure.
How about the presentation?

16. Ideally you should present as a
combo of motion graphics + a
voiceover narrative.

17. If a voiceover narrative is not
possible, great motion graphics
can substitute.

18. Examples (hit Product Video within the link):
SYM: https://www.sv.co/startups/sym
Creditoflux: https://www.sv.co/startups/creditoflux
Walat: https://www.sv.co/startups/walat

19. See the Rubric for more info.