Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.

1. Who I am:
Susan Tenby
@suzboop
Director of Community and
Partnerships, Caravan Studios
susan@caravanstudios.org
@caravanstudios @safenight
Doing freestanding
handstands without the wall
was a personal goal for over
20 years

2. Who Is TechSoup Global?
TechSoup Global is
working towards the day when every
nonprofit, library, and social benefit
organization on the planet has the
technology, knowledge, and resources
they need to operate at their full potential.

3. http://www.caravanstudios.org
@CaravanStudios

4. About Caravan Studios
Caravan Studios is a division of TechSoup Global.
We believe technology can intervene to solve problems.
We work with communities to design responses to the
issues about which they care the most.
We start with community and end with a solution.

5. Creating a dense network of influencers:
Finding out what they talk about
Listening to them
Engagement
And some
protips to
make you
look better

6. Netvibes to Listen

8. Find your influencers

9. Where are they? What are they talking about?

10. Find the influencers near you & invite them in
There are 12
followers within 5
miles of our office
And I hadn’t
followed
them yet!
And this is what they tweet
about

11. Join tweetchats, learn hashtags, use them, not
more than two, then listen to them in a
dashboard

12. Creating a Dense Network
“Imagine one society in which extended kin groups live in separate villages
at considerable distances from one another. Most ‘texture’ of the society
will be one in which individuals have strong ties to relatively small
numbers of others in local ‘clusters.’
Compare this to a society where a large portion of the population lives in a
single large city. Here, the ‘texture’ of social relations is quite different --
individuals may be embedded in smaller nuclear families of mating
relations, but have diverse ties to neighbors, friends, co-workers, and
others.”
- Robert A. Hanneman (Department of Sociology, University of California,
Riverside

13. Not a
dense network

14. Dense
Network

15. Using Network Intelligence to reach more ppl
• A broadcast network = many people repeating each other, not
connected to each other
• Top people are most repeated
• Goal is to make your network more dense by making interactions

16. Getting yourself embedded in a community
that you’re not affiliated with

17. A fave can equal a follow, especially if you
tweet @ them

18. Received follow, fave, and RT within one min
of the tweet

19. If you want an org to follow you
• Sometimes tweeting from a personal account about something other
than the initial reason you wanted to connect is a good approach:

20. How to turn a tweet into a
meeting/meaningful connection

23. Flattering Twitter list names

24. Find those who are triple threats
• Those that like you in several places
• Scoop.it
• Slideshare
• Twitter (Fav, Follow, RT, mention)
• Facebook (Like, share, comment, tag)

25. They listed you, they fave’d you: They like you!

26. Mentioned Al Franken, but
put the fact that it was a
RT at the end

27. Pro-tip:
Blog: Updates/Events
• Use your blog to:
• Curate
• Post events
• Post news/updates
• Holding place -what you’re working on
None of this is
very flattering
On-the-fly posts with pics
should be in Social Media

28. Pro-tip: Most share-to widgets
don’t allow tagging on FB/Twitter
If you can, go in and edit your posts to
tag, so you don’t look like an amateur

29. Remember to include some
visual content to stand out
in a tweetstream
Pro-tip: Tweet in
native twitter and
via dashboards

30. Pro-tip: RT in twitter vs RT on a dashboard &
why?
Hitting the RT button (sometimes) in native twitter is good for two
reasons:
1. it saves characters, if the tweet is already long (you save the RT +
the letters in the username)
2. it provides visual content, rather than just text, on the actual twitter
page

31. Pro-tip: Always double-check a twitter handle
before you tweet at them

32. Susan Tenby
Susan@caravanstudios.org
Slideshare.net/suzboop
@suzboop
susan@susantenby.com
Birthday Handstand in a bar, in
my favorite jumpsuit
Animal Belt once
belonged to Beverly Sills!