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 Facebook continues to be
the leader when it comes
to online sales, and this is
in spite of exponential
growth in users on other
social media platforms like
Instagram and Pinterest.
Why Facebook?
 With so many competitors in the e Commerce
sector, one needs to adopt intelligent strategies
to attract customers and convert them.
The huge competition in eCommerce
Use Buyer Personas on your Facebook Ads
 To counter that, we suggest using
buying personas in your ad which
will make it easier for your ad to
connect with people
 While online retailers try to create
ads to attract as many people as
possible, they end up making
advertisements that are irrelevant to
most users.
Having an incentive for the user to click on your Ad
 Offer promotions and deals
 Create urgency by mentioning
the availability of limited stock
Use Quality Images
 It’s now common knowledge that Ads
with high quality photos outperform
those with inferior photo quality.
 New studies show that those images
that are self-explanatory are likely to
get a higher engagement.
Create a lifestyle around your product
 Creating a lifestyle, makes it easier
for your target customer to relate
to your photograph instead of just
a product.
 It’s important to create a lifestyle
and an aspirational value for your
product.
Offer free shopping occasionally
 By offering free shipping, you’re
both creating an urgency and an
added incentive.
 With a strategy in place, you can
offer customers free shopping as a
limited offer.
Create audience
No matter what size or
industry, it is important
to have a plan in place
to build and engage
your audience.
 Share photos
 Share Blogs
 Run polls
 Conduct contests
Other Slideshare Decks You Might Like
That’s not all, feel free to share this information
For any queries on eCommerce
Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.

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Increasing Ecommerce Sales with Facebook

  • 1.
  • 2.  Facebook continues to be the leader when it comes to online sales, and this is in spite of exponential growth in users on other social media platforms like Instagram and Pinterest. Why Facebook?
  • 3.  With so many competitors in the e Commerce sector, one needs to adopt intelligent strategies to attract customers and convert them. The huge competition in eCommerce
  • 4. Use Buyer Personas on your Facebook Ads  To counter that, we suggest using buying personas in your ad which will make it easier for your ad to connect with people  While online retailers try to create ads to attract as many people as possible, they end up making advertisements that are irrelevant to most users.
  • 5. Having an incentive for the user to click on your Ad  Offer promotions and deals  Create urgency by mentioning the availability of limited stock
  • 6. Use Quality Images  It’s now common knowledge that Ads with high quality photos outperform those with inferior photo quality.  New studies show that those images that are self-explanatory are likely to get a higher engagement.
  • 7. Create a lifestyle around your product  Creating a lifestyle, makes it easier for your target customer to relate to your photograph instead of just a product.  It’s important to create a lifestyle and an aspirational value for your product.
  • 8. Offer free shopping occasionally  By offering free shipping, you’re both creating an urgency and an added incentive.  With a strategy in place, you can offer customers free shopping as a limited offer.
  • 9. Create audience No matter what size or industry, it is important to have a plan in place to build and engage your audience.  Share photos  Share Blogs  Run polls  Conduct contests
  • 10. Other Slideshare Decks You Might Like
  • 11. That’s not all, feel free to share this information
  • 12. For any queries on eCommerce
  • 13. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.