One of the greatest challenges in an ecommerce business is to convert the visitors into buyers. Let us find out how to tackle this challenge.

2. The biggest challenge for an ecommerce company
is to convert the visitors into buyers

3. So what does a company do for these conversions?

4. The easiest way is to carry out A/B Testing

5. What is A/B Testing?
Also known as split testing and bucket
testing, A/B testing is the procedure of
contrasting two versions of a web page
or an app to ascertain their
performance levels and decide the
optimum one.

6. Here are 10 ways in which you
can increase the conversion rate
of your visitors into buyers
through A/B testing
How do we implement A/B Testing?

7. 1. Visual Resources of Products
Each product of an enterprise can
be showcased in a variety of ways:
a demo video, 10-second what-
does-this-do clip, models’
endorsing the item or an audio
clipping on the product.

8. 2. Ranking/Award Positions
 Divide 40% of your products into the following heads: those
which have received high conversion rates and those which have
received low conversion rates in the past 12 months
 Each of these should come with badges or ratings from
customer review sites like: Choice, Trust Pilot, Test Freaks,
Which? and Consumer Reports
 Choose which of these sites has the ideal amount of reviews
and showcase them

9. • Many of the websites which undergo A/B testing miss
out on this significant element
• Simple changes like changing the drop-down menu
into a grid/list view of all the products could visually
stimulate the customers towards desired items
3. Search Box and Drop-Down Menu

10. 4. Right Column-Left Column Shift
Move your left column
towards the right and vice
versa to check the ways in
which it affects your
customers’ perception

11. 5. Display the Shipping Locations
Many of the websites which have
capacity to ship products to
multiple nations end up not
displaying the information

12. 6. Real-time Support
 Forrester recently mentioned in their report “Making
Proactive Chat Work” that over 40% of the online clients
prefer to get support from a live person than electronically
generates reports
 Narrow down two types of support you can offer to your
customers: live assistance and mail correspondence/Skype
chat

13. 7. Set Up Buyer-Incentives
Catalyze your visitors into the buying
mode by setting up incentives which
generate urgency: auctions, sale (with
targeted end-times), Buy-One-Get-
One-Free, Two-Days-Of-Madness
Sales and others

14.  Make videos of products which provide a holistic view
 For instance, while choosing flip cover for a phone,
your client might want to zoom in and flip through its
design
8. Virtual Tour of Products

15. 9. Guarantee-For-Product Text
 In case you do not wish to lash out for security seals,
mention the security you provide through guarantee-
your-safety text
 This must be coupled with intuitive interface and an
overall trustworthy virtual behavior

16. 10. Post-Buy Social Networking
Once your customer has bought the
product, give them a chance to
share their experiences through
social media platforms: Twitter,
Instagram, Pinterest, Mail or
Facebook.

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19. For any queries on CRM Solutions

20. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.