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1. Enterprise Cloud Computing
with AWS
for internal partner use only

2. How did Amazon Get into Cloud Computing?

3. On-Premise Infrastructure is Costly & Complex
Large Capital Expenditures
Underutilized IT Assets
Patching Software
Out of Datacenter Space
Scaling down as needed
Slow IT Deployments
Contract negotiation
Scaling up quickly
Prices too high for IT products
Managing physical growth
“IT spends 80% of its time and resources keeping the lights on”
Gartner (*)
(*) Gartner Press Release, 2006

4. Cloud Computing Benefits
No Up-Front Low Cost Pay Only for
Capital Expense What You Use
Self-Service Easily Scale Improve Agility &
Infrastructure Up and Down Time-to-Market
Deploy

5. No Up-Front Capital Expense
On-Premise
Up-Front On-Premise Costs VariableCloud Computing Costs
Cloud Computing
Physical Space
Cabling
Power
Cooling
Networking $0
Racks to Get Started
Servers
Storage
Certification
Labor

6. Low Cost
Scale & Innovation … … Drive Costs Down
Attract More Invest in
Customers Capital
Reduce Invest in
Prices Technology
Improve
Efficiency
“TCO savings inherent in a cloud provider’s environment relative
to that of a tradition enterprise datacenter may be as high as 60%.”
Morgan Stanley Research(*)
(*) Cloud Computing Takes Off, 2011

7. Pay Only for What You Use
Unable to
Large
serve
Infrastructure Cost
Capital
Expenditure customers
Predicted
Demand
Traditional
Opportunity Hardware
Cost
Actual
Demand
Cloud
Computing
Time

8. Self-Service Infrastructure
On-Premise Cloud Computing
Build new environments can New infrastructure is always a
be complex and slow few clicks away
Needs Survey Assess New Development Environment
New Test Environment
Plan Design Engineer
New Environment in Japan
Procure Construct Commission
Add 1,000 Servers
Deploy
Remove 1,000 Servers
Source: PTS Data Center Solutions

9. Easily Scale Up and Down
Internet Video App on Amazon EC2 (*)
From 50 to 5,000 servers in 3 days
5,000
Number of EC2 Instances
0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
(*) Amazon.com CEO Jeff Bezos on Animoto, The Animonot Blog, 2008

10. Improve Agility & Time to Market
Respond faster to internal & external demand
“AWS made it possible for our project to happen at the speed of
breaking news.”
Focus resources on innovation & business growth
“We finished our first client project in 6 weeks with no upfront investment,
no hardware purchases and no additional staff.”
Say “yes” more often to the business
“We were able to leverage the infrastructure created by AWS and decrease
our time-to-market threefold."

11. Cloud Computing is More Than Just Virtualization
Cloud On-Premise
Computing Virtualization
No Up-Front Capital Expense
Low Cost
Pay Only for What You Use
Self-Service Infrastructure
Easily Scale Up and Down
Improve Agility & Time-to-Market

12. AWS Adoption
“AWS is the market share “In terms of market share, AWS is
leader, and a thought leader.” Coke and there isn't yet a Pepsi.”
Gartner (*) The 451 Group (**)
The 451 Group (**)
(*) GartnerMagic Quadrant for Public Cloud Infrastructure as a Service, 2011
(**) The Wall Street Journal, Meet the Rainmakers, 2011

13. Hundreds of Thousands of Customers in 190 Countries

14. AWS Pace of Innovation
New Service Announcements & Updates 82
75
Including:
AWS Sao Paulo Region
“AWS is extraordinarily AWS Oregon Region
61
innovative, exceptionally Elastic Beanstalk (Beta)
Including: Amazon SES (Beta)
agile and very responsive AWS CloudFormation
Amazon SNS
to the market.” Amazon CloudFront Amazon RDS for Oracle
50
Gartner (*) 48 Amazon Route 53 AWS Direct Connect
S3 Bucket Policies AWS GovCloud (US)
Including: RDS Multi-AZ Support Amazon ElastiCache
Amazon RDS RDS Reserved Databases VPC Virtual Networking
Amazon VPC AWS Import/Export VPC Dedicated Instances
Amazon EMR AWS IAM Beta SMS Text Notification
25 24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming
EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region
Including:
EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2
Amazon SimpleDB
9 Amazon Cloudfront
AWS Import/Export Amazon Linux AMI SAP BO on EC2
AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2
Including: Amazon EBS
Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import
Amazon FPS EC2 Availability Zones
IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE
Red Hat Enterprise on EC2 EC2 Elastic IP Addresses
2007 2008 2009 2010 2011
(*) Gartner Magic Quadrant for Public Cloud Infrastructure as a Service, 2011

15. Large Partner Ecosystem
System Integrators Independent Software Vendors

16. AWS is Open and Flexible
Operating Systems Languages & Libraries Certified Applications

17. AWS Platform
Your Applications
Management & Administration
Building Block Services
Administration Identity &
Deployment Monitoring
Console Access
Application Platform Services
Content Parallel Libraries &
Messaging
Distribution Processing SDKs
Foundation Services
Compute Storage Database Networking
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

18. AWS Global Infrastructure
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

19. Global Infrastructure for Global Enterprises
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions
AWS Edge Locations

20. AWS Regions and Availability Zones
Customer Decides Where Applications and Data Reside

21. Built for Enterprise Security Standards
Certifications Physical Security HW, SW, Network
SOC 1 Type 2 Datacenters in Systematic change
(formerly SAS-70) nondescript facilities management
ISO 27001 Physical access Phased updates
strictly controlled deployment
PCI DSS for EC2,
S3, EBS, VPC, RDS, Must pass two-factor Safe storage
ELB, IAM authentication at decommission
least twice for floor
FISMA Moderate Automated
access
Compliant Controls monitoring and self-
Physical access audit
HIPAA & ITAR
Compliant logged and audited Advanced network
Architecture protection

22. AWS Foundation Services
Foundation Services
Compute Storage Database Networking
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

23. Compute & Storage Services
Virtual Servers in the Cloud
Amazon EC2 Your Choice of Linux and Windows
Easy to Scale Up and Down
Hard Drive for Virtual Servers on EC2
Amazon EBS Designed for High-Performance
You can Mount a Drive or Boot from EBS
High-Volume Storage in the Cloud
Amazon S3 Designed for Durability and Scalability
Number of Objects You can Store is Unlimited

24. Storage: Scale of Amazon S3
Total Number of Objects Stored in Amazon S3

25. Database Options
Self-Managed Managed Databases
Database Server Amazon Relational Amazon SimpleDB
on Amazon EC2 Database Service (RDS) NoSQL Database
Your choice of
Oracle or MySQL offered Non-relational model;
database running on
as a service indices and queries
Amazon EC2
Bring Your Own Flexible Licensing: BYOL
Zero admin overhead
License (BYOL) or License Included

26. Networking & Security
AWS Direct Amazon Virtual Dedicated
Connect Private Cloud (VPC) Instances
Single Tenant
Compute Instance
Internet
Dedicated connection Private VPN Amazon EC2
between your connection to your resources running on
datacenter and AWS AWS resources private hardware

27. AWS Application Platform Services
Application Platform Services
Content Parallel Libraries &
Messaging
Distribution Processing SDKs
Foundation Services
Compute Storage Database Networking
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

28. Content Distribution: Amazon CloudFront
Global content delivery network
21 edge locations across the globe
Self-service sign up, easy administration
Built using Amazon.com’s highly reliable
infrastructure
Use Cases Key Features
Video and Rich Media RTMP Streaming
Online Gaming HTTPS Delivery
Interactive Agencies Private Content for HTTP & Streaming
Software Downloads Programmatic Invalidation
Static Websites Detailed Logs for HTTP & Streaming
Default Root Object

29. Higher-Level Services
Messaging Parallel Processing Libraries & SDKs
Amazon Simple Amazon Elastic Developer Centers
Queue Service MapReduce
Reliable and highly scalable Your choice of
message queue for cloud Allows customers to easily programming language
applications and cost-effectively (Java, PHP, Python,
process vast amounts of Ruby, .NET) and mobile
Amazon Simple data utilizing a Hadoop platform (Android, iOS)
Notification Service framework running Amazon
Push notifications from the EC2 instances
cloud to subscribers or client
applications
Amazon Simple Email
Service
Send bulk and transactional
emails in a quick and cost-
effective manner

30. AWS Management & Administration
Management & Administration
Building Block Services
Administration Identity &
Deployment Monitoring
Console Access
Application Platform Services
Content Parallel Libraries &
Messaging
Distribution Processing SDKs
Foundation Services
Compute Storage Database Networking
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

31. AWS Management Console
One-stop shop to manage your AWS services

32. Identity & Access Management (IAM)
IAM enables customers to create and manage
users in AWS’s identity system
• Identity Federation with local directory is an
option for enterprises
Very familiar security model
• Users, groups, permissions
Allows customers to
• Create users
• Assign individual passwords, access keys,
multi-factor authentication devices
• Grant fine-grained permissions
• Optionally grant them access to the AWS
Console
• Organize users in groups

33. Consolidated Billing with IAM
• Allows you to get one bill for multiple accounts
• You can easily track each account's costs and
download the cost data in CSV format
• You may be able to reduce costs by combining usage
from all the accounts to qualify for volume pricing
discounts

34. Deployment & Administration Services
Deployment Monitoring Automation
AWS Amazon AWS Elastic
CloudFormation CloudWatch Beanstalk
Use application Monitor AWS resources Provision an Apache
templates to create a and track metrics to Tomcat environment
collection of related gain insight and react and deploy your Java
AWS in order to immediately to keep applications in minutes
provision and update applications running
them in an orderly and smoothly
predictable way

35. AWS Platform
Your Applications
Management & Administration
Building Block Services
Administration Identity &
Deployment Monitoring
Console Access
Application Platform Services
Content Parallel Libraries &
Messaging
Distribution Processing SDKs
Foundation Services
Compute Storage Database Networking
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

36. What are Customer Running on AWS?
Enterprise Oracle, SAP, Microsoft, IBM
Applications Line-of-Business Applications
Digital Media Distribution
Web Gaming
Applications Media Sharing
Social Media
Big Data & Analytics for Consumer Web
High Performance Genome Sequencing
Computing Large Scale Batch Processing
Backup & Recovery
Disaster Recovery Disaster Recovery
& Archive Archive

37. Enterprise Applications
Runs its production Uses AWS to run Connected corporate
Oracle E-Business Microsoft SharePoint datacenter to the AWS
Suite and Oracle and SAP Dev & Test cloud to run SAP &
RMAN on AWS environments LOB applications
“The existing relationship between Amazon and Oracle made “not possible”
become “push the button”. We have seen cost savings in excess of 70%
with no new staff and hundreds of man hours saved each week.”
Michael Higgins, CTO, Advanced Technologies

38. Web Applications
Uses AWS to Yelp stores images
Runs its online
process media files and analyzes logs
business almost
and deliver them with AWS
entirely on AWS
to customers
“We moved to the clouds looking for availability. We have also found a
tremendous agility by eliminating complexity, process, and control.”
Kevin McEntee, VP of Content Engineering, Netflix

39. Big Data & High Performance Computing
NASA
Runs parallel Uses AWS to
Runs genome
computations and analyzes massive
sequencing project
image processing on click stream datasets
on AWS
AWS for client campaigns
“Our first client campaign experienced a 500% increase in their return
on ad spend from a similar campaign a year before.”
Mark Taylor, Program Director, Razorfish

40. Disaster Recovery & Archive
Estimated cost Uses AWS to store Uses AWS to store
savings of $70,000 real-time stock market billions of objects
on a single storage data for its financial adding 10TB of new
project products images each month
“It took less than a week to implement Amazon S3. If we’d stuck
with our native photo store, our database would currently be 25
times its current size.”
Adam Doppelt, Co-Founder, Urbanspoon

41. Examples of How Amazon Uses AWS Today
Web Hosting: All traffic for www.amazon.com is now served by Amazon
EC2
Microsoft Sharepoint on AWS: Corporate Intranet is running on the
AWS infrastructure
Consumer Storage Apps: Cloud Drive uses Amazon S3 to store
customer music, photos, videos and documents
Cloud Backup: Kindle automatic backup uses Amazon S3 to store digital
purchases for all Kindle devices
Big Data & Analytics: Client Experience uses AWS to mimic 100mi
active customers across 10+ web properties
Archive: Corporate IT archives Oracle application databases to durable
Amazon S3 storage

42. Next Steps
Learn about Enterprise Cloud Computing with AWS
aws.amazon.com/enterprise
Get started with a free trial
aws.amazon.com/free

43. Thank You!

44. AWS Platform
Your Applications
Management & Administration
Building Block Services
Identity & Access Deployment &
AWS IAM Web Interface Monitoring Automation
Identity Federation Management Console Amazon CloudWatch AWS Elastic Beanstalk
Consolidated Billing AWS CloudFormation
Application Platform Services
Content Messaging Parallel Libraries & SDKs
Amazon SNS
Distribution Amazon SQS Processing Java, PHP, Python,
Amazon CloudFront Elastic MapReduce Ruby, .NET
Amazon SES
Foundation Services
Database Networking
Compute Storage Amazon RDS
Amazon VPC
Amazon EC2 Amazon S3 Elastic Load Balancing
Amazon SimpleDB
Auto Scale Amazon EBS Amazon Route 53
Amazon Elasticache
AWS Direct Connect
Availability Zones
AWS Global Infrastructure Edge Locations
Regions

45. AWS Infrastructure Investments
Every day, AWS adds enough new
server capacity to support all of
Amazon’s global infrastructure in
the company’s fifth full year of
operation, when it was a $2.76B
annual revenue enterprise

46. Compute: Amazon Elastic Compute Cloud (EC2)
• Amazon EC2: Virtual Servers in the Cloud
• Provision and boot new servers in minutes
• Your choice of Linux or Windows
• Quickly scale capacity up or down
• Deploy across Regions and Availability Zones for reliability
• Getting started is free: aws.amazon.com/free
• Flexible ways to buy Amazon EC2 instances
• On-Demand: Pay as you go compute
• Reserved: Small upfront fee for 34%-50% hourly discount
• Spot: Bid on unused capacity

47. Storage: Amazon Elastic Block Store (EBS)
• Amazon EBS: Hard Drive for Amazon EC2 Instances
• Persistent storage independent of any particular instance
• Easy to create, attach, backup, restore and delete volumes
• Designed for high-performance
• Equal to or faster than a local drive
• Volumes behave like unformatted block devices visible
from Linux or Windows instances
• You can create a file system on top of Amazon EBS
• You can boot Amazon EC2 instances from Amazon EBS

48. Storage: Amazon Simple Storage Service (S3)
• Amazon S3: Storage in the Cloud
• Write, read, delete objects containing from 1 byte to 5 TB
• The number of objects you can store is virtually unlimited
• Authentication mechanisms are provided to help protect
data from unauthorized access
• Options for secure data upload/download and encryption
of data at rest are provided for additional data protection
• Fast, economical, highly available and durable