Packaging guide

1. INTRODUCTION TO PACKAGING
Product Packaging Design Complete Guide

3. WHAT IS PACKAGING PROCESS?
1. It involves a series of steps which will make the product
ready for retail space.
2. It refers to the creation of the exterior of a product which
will consider the type of material, structure, shape, graphics,
colours, fonts to entice the customer and lead towards pur-
chase.
3. It will include working with a printer to print the final pack-
age.

4. https://www.designerpeople.com/blog/packaging-design-process/

5. a.RESEARCH PHASE
1.PRODUCT TYPE
a.What is the size of the product? Is it big, small or medium along
with crucial precise line dimensions?
b.What is the type of packaging? If it is standup pouches, pillow
pouches or box type
c.What are the materials used? Is it eco-friendly, delicate or stand-
ard?

6. 2.TARGET AUDIENCE
1. What type of customers who will buy them should be studied.
2. Product is male-oriented or female.
3. Demographically and their buying status should be analyzed.
4. Is it geared towards environmentally conscious people?
5. What will attract a teen does not work for a senior.
6. Even the correct product can fail if it is not developing to appeal
to the target group audience even though it wins numerous crea-
tive awards.
7. And it will fail because of research on competitors and market
demographics if they are not done.

7. 3.TARGET MARKET
1. Is it a product which will be available in a hypermarket or con-
venience store or e-commerce product should be understood and
studied.
2. The packaging will be done differently if the product is going to
get sold online and if it is kept in retail outlets.
3.Each market is different, and hence its requirements and ele-
ments are also different.

8. 4.COMPETITOR EVALUATION
You can conduct competitive evaluation through physically visiting
1. stores,
2. through the internet or
3. even through being updated through books, 4. newspapers and
4. the latest news updates.

9. Communication plays an essential role in success;
hence the more information, the better understanding of the project
and options.
The valuable information and direction align the design phase.
Make sure to include everything on the packaging which is needed
were in the basics, including the batch numbers and safety informa-
tion.
b.DESIGN PROCESS
1.COLLECT BASIC INFORMATION

10. (i).BRAND REQUIREMENT
Brand packaging should satisfy the packaging architecture and build brand
identity. Your packaging needs to represent a particular brand and its reputa-
tion make sure you have gathered the following information before you start:
FONTS
LOGO
COLOURS

11. (ii). CONTENT
Product image
Company Information
Product Information
Barcode

12. (iii).CUSTOMERS LIKES AND DISLIKES
Make sure your product type, its brand story is
aligned with its packaging design. Consumers per-
ceive intrinsic product cues like aroma, flavour, tex-
ture, and the way they see towards extrinsic product
cues like packaging material, information and brand
name. If the expectations are meeting and confirm by
the sensory perception, then they are likely to get a
repeat.

13. 2.CHOOSE RIGHT MATERIAL AND TYPE
Now you need to start packaging material to go along with the type of
product and its brand story. What equipment do you select? There
are several other elements which are to be considered when select-
ing the proper material.
Is your product inexpensive or affordable?
Is it already packaged or wrapped?
Is it Dusky? Is it a liquid or solid? Packaging material is divided into
two categories.

14. 3.COLLABORATE WITH THE PRINTER
Understand and align with the printer so that there will be an idea of cost, which
will keep you in track with other processes. Designers should provide the
print-ready file in AI, PDF and JPG.
If you are going with a standard-sized label or box, printers should provide Dieline
templates that can be shared with a designer. Lot of them only prepare a PDF proof
from the artwork that was created for you and supplied to them.
But if colour is critical, which it usually is, a colour accurate print proof or a print
proof on the actual stock will be created to show how your package colour will
look.
Your printer will require files such as vector file, layered file and make sure they
are able to colour-match to any Pantone colours, type of printer is being used.

15. Rough sketching has always been an important part of the design process. That
role will differ depending upon the end-product being developed, the scope of the
project and size, the individual designer’s style, experience, customer expectation
and workflow.
The role of effective sketching in digital art varies depending on creating Web
sites, identities, illustrations, product concepts, or other designs. An illustration or
logo is likely to need more sketching than website designing.
Rough sketches always leverage the idea of imagination and generate a multitude
of ideas in a relatively short period of time.
4.ROUGH SKETCH

16. Design architecture is on priority what consumers identify on packaging from a
distance. Package design architecture usually encompasses the brand’s signa-
ture colour. And it embodies something emotive about the brand that is unique to
it. You may have beautiful and attractive photos of your product in action, a witty
tagline that explains how you’re awesome, a brilliant testimonial from a customer,
and a great graphic showing customers how to use your product.
Ensure adding 2-3 things on the central placement of packaging design which will
highlight the USP once they have picked up your product or clicked on your link
that will close the deal. Analyze the competitor’s design architecture so that you
can plan strategy not similar to them and gain competitive advantage.
5.DESIGN ARCHITECTURE

17. Once the designs are aligned and ready evaluate your design internally checking
out below points:
Make sure after looking at packaging design; it should be clear that what the prod-
uct is, and it should not mislead the audience, they should give what they are
promising to provide. Check the packaging visibility at retail stores, will it stand
out when placed beside the competitor’s product packaging? Is design versatile
enough to give tough competition to others? How will the product look in 3D form
and analyze its digital visibility to get an idea about overall mediums? These ques-
tions should be answered positively to lead forward.
6.EVALUATE DESIGN INTERNALLY

18. Small oversights, such as grammatical errors and typos, can lead to closing a sale
and a customer choosing the competition. Types and grammatical errors will
cause a major segment of a company’s potential customers to have a negative ex-
perience on its website. Collect the right files from designers Dieline vector form
and colour codes.
Once your designs are with the consumers, there’s no way to update it in real-time
hence make sure everything is aligned and tracked. There are two types of proof-
reading Linguistic and graphical proofreading. Linguistic will covers what most
people associate with editing, checking of grammar mistakes, spelling typos, and
the massive overall flow of the language used in the ad.
7.PROOF-READING AND PRINT READY FILES

19. The best way to evaluate the packaging in real-time would be to display them in
the real-time supermarket or any market which it is crafted.
Then analyze the look and feel of the product and test designs to evaluate the per-
formance of the packaging.
The visibility of packaging should render engagement and eye-catching attrac-
tion.
The testing of the product is done by pilot testing or even sampling, which will help
to understand the accurate experience and real-time customer feedback.
c.REVIEW PROCESS
1.EVALUATE MOCKUP EXTERNALLY

20. Meet customers, stakeholders, partners or even random people who have never
heard or seen anything of your product packaging. Ask them what is the type of
product when you look at its packaging? What message are you getting when you
look at the packaging design at a single glance? Will you buy this product? Who
you think are audience type for this product? What are the things you would like to
change in its packaging?
These questions will not only help to understand the overall product experience
but also gives the rich information on what to change and get modified. In this way,
the revised and final packaging is decided after the final feedback is taken and
brought into execution.
2.COLLECT FEEDBACK

21. PACKAGING DESIGN CHECKLIST:
NUTRITIONAL INFORMATION
If it belongs to any food or beverage industry, then nu-
tritional details, company identifiers such as an ad-
dress, brand name, contact should be aligned all to-
gether as per FDA guidelines.

22. PACKAGING DESIGN CHECKLIST:
INGREDIENTS
Make sure your ingredient list is accurately mentioned
and keep the audience informed about the allergic orient-
ed information through icons oriented designs.
BARCODE
The most crucial aspect of barcodes on the packaging is
that they can help manage the supply chain when various
food items are distributed.

23. PACKAGING DESIGN CHECKLIST:
UNIQUE SELLING PROPOSITIONS
Ensure to convince the audience to switch towards your
brand through a display of USP. Make sure your brand pro-
vides of something that the other brands don’t. It would be
essential to resonate that.
TAGLINE
Implementing a tagline TEXT on a product package can
help push a product further and also into memory.

24. PACKAGING DESIGN CHECKLIST:
PRODUCT NAME
The product name should clear, and without any error, should
display on the front-side of the packaging. The colours and
font should be use effcetively.
IMAGES
Graphics and illustration should be a review just as precisely
as the format of text. Make sure to identify and sort if any copy-
right concerns. You need to verify logotype, colours and di-
mensions.

25. PACKAGING DESIGN CHECKLIST:
PROMOTIONS
Marketers should ensure to check whether offers, discounts, coupons,
or vouchers are present on the front of the packaging.
Each packaging comes in different shapes, styles, and sizes. Relevant
information on the packaging helps consumers make an informed de-
cision.
Maintaining a pre-launch checklist for packaging design ensures all
parameters are up to the mark. Moreover, proofing artwork packaging
can eliminate any post-release hassles.