Factor influencing in fashion

1. FACTORS INFLUENCING
THE SELECTION
OF CLOTHES
IN FASHION

2. FACTORS
1.Personality
2.Age
3.Size
4.Climate
5.Occupation
6.Figure
7.Occasion
8.Fashion
9.Drape & Workmanship

3. PERSONALITY

4. Clothes indicate
-social status
-interest

5. Proper dressing
-highlights salient features
-camouflages figure flaws
-builds confidence
-helps in proper development of
personality.

6. INTROVERTS PREFER LIGHT & SOBER COLOURS

7. EXTROVERTS LIKE BRIGHT & GAUDY COLOURS

8. Clothes are an indication of the caste,
place, state, etc.

9. Some uniforms are reserved for
certain professions

10. Simple and elegant clothes are the
hallmark of a serious personality.

11. AGE

13. -Clothes should be made of
such material which can be
washed & dried easily.
-Clothes should be
unstarched.
-Durability of the clothes is
not that important.

14. Since infants sleeps for most of the
time the clothes should be loose and
comfortable

15. Should have sufficient number of
clothes to be changed after every
spoiling

16. Use soft & absorbable cloth as they do
not irritate the tender skin (cotton).
Avoid silken & synthetic clothes.

17. Opening should be on the front, back or
upper side.
It should be head long and closed neck.

18. Fasteners and ties should be used
instead of buttons.

19. Clothes which have fasteners at the
back and having tight elastic should be
avoided

20. CHILDREN

21. -Enough margin to cater to their
growing needs.
-Clothes that are shabby, unshaped
and not to the liking of the peer group
create inferiority complex.
-Very tight clothes are not conducive
for normal growth.
- Instead of hazy & dull colours ,bright
& gaudy colours should be used.

22. Strong, durable& washable fabrics

23. Very loose clothes should be avoided.

25. ADOLESCENTS

26. Creative, stylish & according to the
latest fashion

27. Bright colours that reflect enthusiasm,
cheer & liveliness

28. Generally adolescents do not like
the influence of their parents and
elders regarding their clothes. But
care should be taken that the
clothes are not vulgar.

29. ADULTS

30. -Clothes should be simple &
elegant.
-Clothes with design & flowering
prints look childish.
-It should be in accordance with
skin colour, age & body figure.
-Emphasis should be on profession,
occasion & price rather than
fashion.

33. OLD PEOPLE

34. -Loss of flexibility makes movements
difficult. Hence loose & comfortable
clothes should be used.
-In consonance with their age.
-Light & easy to wear
-Simple designs
-Clothes should be stain resistant,
easily washable & wrinkle resistant

37. Eyesight gets weak, hence big buttons
with big button holes or zips should be
used instead of hooks.

38. SIZE

39. Chest size is given for the frock of a
child.

40. On gent’s shirt chest or collar size is
given & waist size on pants.

41. Some garments like socks are of free
size.

42. S -Small
M -Medium
L -Large
XL -Extra Large
XXL -Extra Extra Large
Chest size -34” ,36” ,38”
Waist size -26” ,28” ,30”
Length -40” ,42” ,44”
Collar size -15”,15.5”,16”
Age of child -2/3 ,3/4 ,4/5 years

44. CLIMATE

45. SUMMER
Cool, soft & light coloured clothes
having sweat absorbing qualities.
Avoid silken clothes.

46. WINTER
Warm, thick & bright coloured clothes

47. RAINY
Clothes that dry faster & are wrinkle
free. E.g. nylon

48. OCCUPATION

50. -Working people should wear
formal clothes.
-It should be simple, neat & clean.
-Vulgar & improper clothes should be
avoided.
-Clothes should give a feeling of being
smart, active & sober.
-It should not cause any hindrance in
working.

51. FARMERS
Strong durable clothes that protect
them from sunshine

52. PHYSICAL INSTRUCTOR
Loose & comfortable to give good
demonstration

53. BUSINESSMEN
Sober & modest clothes

54. WHILE TRAVELLING
Clothes that are easy to wash & does not
require frequent ironing.eg. terrycot,
decaron

55. INDUSTRIAL WORKERS & PEOPLE
SERVING IN ARMY, POLICE & RAILWAYS
have their distinctive uniform

56. STUDENTS
Simple & sober clothes

57. DOCTORS & NURSES
white clothes

58. SPORTSMEN
Durable and porous clothes for sweat
absorption

59. FIGURE

60. -Clothes should be in accordance
with the figure irrespective of
latest trends in fashion.
-By judicious use of colours &
clothes figure flaws can be
camouflaged & salient features
highlighted.

61. TO LOOK TALLER & THINNER
Wear plain clothes of single colour &
vertical lines & designs

63. TO LOOK SHORTER & FATTER
Were dresses with multicolour &
horizontal lines.

64. Frills make a person look fatter

65. Short coat & jacket gives a feeling of
shortness.

66. OCCASION

67. Expensive clothes like brocade,
banarasi &silken can be worn on
parties, marriage, festivals, etc

68. Simple clothes of black, white or dull
colours are used in mourning or death.

69. Clothes worn during travelling or
playing should be flexible,
comfortable, easily washable & sweat
absorbing.

71. FASHION

72. To be fashionable means to follow
latest trend in fashion.

73. To move along with the latest trends
one must have the freedom, money,
time & knowledge about latest
innovations in clothing.

74. Personal likings of individuals are of prime
importance, but fashion should be done
within the limits of decency & culture.

75. DRAPE & WORKMANSHIP

76. DRAPE
Drape of a cloth is an important
aspect in its selection.
It is the way in which a garment or
fabric hangs.

77. If readymade gents coat, pants do not
have good drape, then it would not
have good crease.

78. Lahanga, skirt, saree etc look more
attractive if these have a good fall.

79. WORKMANSHIP
The beauty & durability of cloth depends
on efficient workmanship.
It includes
-Design
-Cutting
-Seam
-Hemming
-Placket & fasteners
-Trimming & decoration
-Collar & Cuff

80. DESIGN
-If the dress is of one colour then
design is not a problem.
-But if the cloth has design or
pattern, then care should be taken
in cutting and stitching of various
pieces.

81. Ensure that the print is uniform, strips &
checks are stitched at proper angles and
the piles are in the same direction.

85. CUTTING
Length of all pieces should be along the
selvedge & width along the weft.

86. If the main grain of the cloth is not proper it will
become off grain & will hang unevenly.
If true bias is used around neckline, it gives
proper shape without stretches.

87. SEAM
It is a line where two pieces of fabric
are stitched together in a garment.

88. -Seam should be durable.
-There should be enough margins for
alterations.
-Both ends of the seam should have proper
finishing ,otherwise there will be reveling. This
is done with peeko or interlocking.
-The seams of lining of garment should be
checked carefully. Each portion of the lining
should be stitched with the seam.

89. Stitches should be small, equal & straight.
Thread should be of fast colour & almost
matching to the colour of the cloth.

90. HEMMING
Hemming is done on the ends of the
sleeves, around the neckline & the flair of
the dress.

91. The stitches should be at short
intervals & equal in size.
The ends of hemming should be
properly locked to avoid opening of
seams.
The thread should be of fast colour &
matching to the fabric.
The foldings for hemming should have
some margin left for alterations.

93. PLACKETS & FASTENERS
-The strip on which the buttons are appended is
called a placket.
-Ensure that the placket is straight & buttons or
hooks are at equal distance.

94. -Stitches of holes should not be loose & the
ends should be interlocked properly.
-The button should fit well in the holes.

95. Buttons should be appended firmly.
The thread used should not be visible
from the front.

96. Zip & hook is also commonly used these days.
Before buying ensure that the zip is in working
condition.

97. The durability & colour of buttons,
hooks & zip should be in accordance to
the dress.

98. TRIMMING & DECORATION
To make the design of the dress more appealing
laces, frills,patch work, embroidery,etc are used.

99. -The trimming & decoration should
be of fast colour.
-It should be similar to that of the
dress.
-Excessive use of decoration can be
irritable to the onlooker.

100. The frills or gathers should be easy to
wash & dry. It should also be stitched
firmly to the cloth.

104. COLLAR & CUFF
Fabric of collar or cuff should match the main fabric.

105. Right collar Wrong collar

106. THANK YOU