Going Viral? Maximize The Impression Network
•
0 gefällt mir•221 views
In 2011 as a writer for The Morton Report, I had the opportunity to share with my colleagues strategies for developing content that might take off. While true viral is a yet to be identified mystical superpower, there are some simple strategies you can utilize when crafting your content. Have a look, what do you think? How has this evolved since those 2011 articles that went gangbusters? I wrote four major stories for Morton Report and wanted to understand a bit more about why my content was working.
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (18)
Ähnlich wie Going Viral? Maximize The Impression Network
Ähnlich wie Going Viral? Maximize The Impression Network (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Going Viral? Maximize The Impression Network
- 1. The Impression Network How the aggregate network of strategic vested partners can propel quality content online and offline. © Summers McKay 2011
- 2. Start with a great story and a quality subject. © Summers McKay 2011
- 3. Start with a great story and a quality subject. • Who would make a great interview? – Musicians with loyal online following – Heavy TwiIer Users/ Newsmakers – Reality TV Stars with a purpose – The unknown director of a new TV series or TV movie – The highly popular local advocate – Someone who has a message and needs validaNon of the message from a media outlet. – Authors – YouTube Stars – Anyone with more than 5,000 twiIer followers or an equivalent impression network – eg: stage appearances, television appearances, facebook etc © Summers McKay 2011
- 4. Then Ask: How will they promote their interview? © Summers McKay 2011
- 5. Then Ask: How will they promote their interview? • Who else is vested in the success of the interview? – Brand partners – Sponsors – Networks – Agents, publicists, partners – Do they have an upcoming event, show, or appearance? Will this help their own markeNng? – Do they have another online plaWorm that could benefit? – You must tell them up front you want their help to make this valuable for them. © Summers McKay 2011
- 6. How will you promote this interview? © Summers McKay 2011
- 7. How will you promote this interview? • Determine online outlets, facebook groups, google + users, twiIer accounts that you will inform of the arNcle. • Prepare a hit list of people you want to quote in the interview and ask them to weigh in prior. Then ask them to promote the story with you. • Make yourself interesNng online that day so you show up in your friend’s newsfeed. • Retweet people’s tweets, engage in other’s social media experience that day. Give Some Get Some! © Summers McKay 2011
- 8. So how do I find these people? www.youtube.com/user/ Nak3dHalo © Summers McKay 2011
- 9. A couple more Nps that I totally stole…. • Create media for the Bored At Work Network: There are hundreds of millions of people around the world bored at work siang in front of their computers connected to high speed networks. This network is bigger than any tradiNonal media network like CNN or ABC. Create something they will want to pass around. • Target The Maniacs: The Web is ruled by maniacs, people who get worked up about things and push their ideas out. ”Content is more viral if it helps people express their personality disorders,” notes Perea. © Summers McKay 2011